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How to write a green restaurant business plan
How to write a green restaurant business plan
A plan is a way for party and government agencies, enterprises, institutions, and social groups to predict and arrange their work and activities for a period of time in the future. Transactional documents. Let’s take a look at how to write a green restaurant business plan.
How to write a green restaurant business plan 1
1. Entrepreneurship concept: restaurant
People regard food as their first priority, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model. But it has its own brand trademark and value concept. After the funds and other conditions are mature, a company will be established and chain operations will be implemented. The overall strategic goal is: "Based on the local area, establishing a brand, working step by step, expanding the scale, and going nationwide."
2. Competitor Analysis
There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment and The sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with food. They not only eat for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality. There are basically no decent restaurants near Anshun College, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.
3. Market and Customer Selection
With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, with KFC, McDonald's, Pizza Hut, etc. being the main players in the market, and Chinese-style fast food has been booming , but it is currently unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.
As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Food safety has become a hot topic? How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept. In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.
The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.
IV. Store name
Our store has a wide variety of dishes and a complete range. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.
5. Store location: near Anshun College
Because there are no decent restaurants near the school, and students in the school have a large demand for green food, this will be a large market. It has strong operability and practicality.
6. Business philosophy and goals
1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.
2. Adhere to the concept of honesty and customer rights first.
3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.
4. The ultimate goal: seek franchises, chain operations, and expand scale and influence.
7. Organizational structure
Two people are responsible for purchasing goods and takeaways, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.
8. Products and Services
1. Our store will launch different types of special dishes: fried lotus root slices with Laba garlic, nourishing honey two-color, crispy vegetables, rich yam shrimp, fresh Fragrant potted tomato, skewered beef, steamed loofah with caviar and vermicelli, multigrain crispy pork, Tai Chi steamed fungus, green vegetable lion head, coffee barbecue, melon grains, tea tree mushrooms, etc. The store will also provide special birthday meals.
2. Keep up with the trend and launch new products in a timely manner.
9. Sources of income
1. Profits and service charges from the dishes sold.
2. The income gained from the agency business can be used for sponsorship, and advertisements for other industries can be printed on advertising leaflets and distributed at suitable venues in the school.
10. Funding requirements, financing methods and investment returns
Since the products our store operates do not occupy a large area, we can first make a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is expected that approximately XX0 yuan (to be calculated) will be required as a start-up capital, which will be mainly used for purchasing raw materials, renting venues, employee training, and marketing promotion. The method of raising funds is personal or school venture capital, which is invested in shares. Other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated as average sales profit margin of 20).
11. Pricing strategy and business strategy
1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.
2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.
3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.
5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!
12. Marketing promotion strategy
1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).
2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.
4. Theme promotion: further subdivide the consumer behavior characteristics. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and special dishes at different price points
5. Brand building: provide a variety of matching solutions with the best service and the most favorable price. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at the best prices. How to write a green restaurant business plan 2
List of business plans
1. Project overview
People depend on food! Food is always the basic element most closely related to people's lives. However,
With the progress and development of modern society, food safety deficiencies have caused the public to lose confidence due to various objective reasons. Excessive pesticides, chemical additives, and genetically modified technology continue to challenge the bottom line of human health.
Letting people eat well is no longer the focus of the development of agricultural products. Letting people eat with confidence is the most essential standard of all food! The new concept of natural food is to use unpolluted green mountains and clear waters, strictly control the use of pesticides and fertilizers, and grow pure natural plants that are pollution-free and non-intrusive. After a unique processing process, they are delivered to people's dining tables.
This project will involve specialized food, green food, and food testing, and will be strictly managed in the form of a specialty store
to make the concept of food safety deeply rooted in the hearts of the people.
2. Team Overview
1. How to establish this organization, the name of the organization, and the registration area have not yet been determined. The registered capital is about 100,000-150,000, affiliation, legal representative , the company address is currently unselected.
2. The company’s equity structure 3. Description of the company’s main business scope; (1) Specializing in food (2) Green food (3) Food testing
4. The company’s main business scope Introduction to the management;
General Manager: Responsible for the company's operations and development, market coordination, and quality supervision. ?Market General Manager: Responsible for the company's publicity, implementation of foreign procurement, and management of the management and operation of catering experience stores.
Business General Manager: Responsible for the company’s business development, procurement and sales of agricultural products. Management and operation of catering plants.
5. The company’s corporate culture, business purpose and service philosophy;
Corporate culture: be a company with conscience, a company with a sense of responsibility, and a company that is highly trusted enterprise. To build a professional high-end food sales and processing enterprise in China, with food safety as its mission and love of life as its purpose. Safe food, safe life.
6. The company’s development plan, ideas and prospect predictions;
The company focuses on the agricultural product processing industry, but the current competition in the sales of various agricultural products is fierce, and food safety has been ignored by companies. Few people get involved. We will take safe food as our mission, start from high-end communities, and sell it through specialty stores. At the beginning of the company's establishment, we gave top priority to the sales of specialty foods, making high-end community residents proud. After establishing the brand effect, we started selling green foods and started food safety testing. Eventually, we became a high-end community chain food company and became a Industry leader and standard setter. 7. Analysis of target markets and market segments;
High-end communities have a sense of superiority. Taking advantage of this, we can first start supplying food, target the elderly, children, and pregnant women, and at the same time increase the publicity offensive. After forming the brand, we will launch popular green food, expand the mid-level community market based on high-end community stores, and implement the company's standards for testing and charging fees.
8. Market operation and development strategies, mainly including product research and development, marketing and marketing strategies;
Starting from specializing in food, developing in a step-by-step manner to green products and food safety testing. We conduct special processing of original agricultural products and set up Saturday visit days to experience the fun of cooking and let the company's strict safety standards be deeply rooted in people's hearts.
9. The company’s business model and profit model;
The company’s business model consists of product sales expenses and food testing business income. 10. The company’s core advantages and market competition strategy;
There is currently little market response and lack of publicity. People’s concept of natural products has not yet been fully formed. We need to increase publicity and strictly control the products. Under such circumstances, once everyone recognizes and trusts such a product, the market prospects will be broad.
3. Financing plan
1. Financing plan, use of funds
Invest in the form of a partner. Since the start-up capital is small, no loan is required. The funds will be used for publicity in the early stage, accounting for 50%, and will gradually decrease in the later stage.
2. Forecast the financial situation of the project in the next four years (at least three years). Can be listed below. 3. Project profitability analysis.
(1). Calculate investment profit rate and internal rate of return (2). Dynamic and static break-even calculation and analysis
(3). Sensitivity analysis of influencing factors, mainly on the project rate of return Impact analysis
(4). Social benefit analysis 4. Risk disclosure and avoidance strategies
Project operations should be carried out based on specific events. Since the company is still in the preparation stage, there is no need to consider it. ;
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