Changan Auchan, Lingke, Chuanqi, etc. Pushing epidemic care, Geely developed 370 million anti-virus cars.

■ Note: Original manuscript? |? Please indicate the source "Gui Kanche" for reprinting, and do not infringe.

During the Spring Festival travel rush boom in 2020, the "epidemic" originated in Wuhan swept the land of China without anyone's protection. This "war epidemic" without smoke has made people see the coolness of the world and the warmth between the descendants of the Chinese people. Although the automobile industry is not the largest and most weathervane industry in China, it is also helping the medical staff who are fighting in the front line of the epidemic when the automobile market is cold. As of February 5, the donation amount of car companies has exceeded 654.38 billion yuan. Among them, Volkswagen donated 65.438+0.2 billion yuan, Geely donated 200 million yuan, and Evergrande Group (including Evergrande Automobile) also donated 200 million yuan. What's more worth mentioning is that the car image of the Media Federation where Agui looks at the car also donated 50,000 yuan to present a love.

With the continuation of this "war epidemic", the struggle against the epidemic has reached a special moment. To this end, in addition to donating materials and funds to care for front-line medical staff and patients, many car companies have also launched 12 brands to care for dealers and users. In particular, the care for users not only reflects the humanistic care of a brand, enhances the brand power, but also narrows the distance between users and car companies and dealers, adding stickiness.

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Beijing Hyundai: Five Care and Three Support

In addition to donating 6.5438+0.5 million yuan (including 5 million yuan of medical materials) to the front line of the epidemic, Beijing Hyundai also provided users with a series of "caring" measures such as "three big supports and five big cares" during the epidemic. Among them, the five major concerns include ensuring the safety of employees in special stores, strictly implementing the disinfection of exhibition halls, supporting online marketing, optimizing the after-sales reception process of users, the financial policy of down payment as low as 2020 yuan, all agency services, and delivery of new cars home. At the same time, Beijing Hyundai will also provide car owners with free in-car sterilization, home maintenance and other services.

The three major supports are mainly reflected in the care for dealers: including canceling the assessment of the dealer's purchase completion rate in February, continuing the promotion policy support, and online distance training; Plus online communication and marketing efforts; Beijing Hyundai will suspend the dealer sales and after-sales assessment tasks in the first quarter and adjust the after-sales service VOC assessment.

02

Dongfeng Nissan: Four Major Actions? Ten initiatives

From now on, Dongfeng Nissan and national franchise stores will carry out the "four major actions" for epidemic prevention and control? 10 initiative. "The four major actions include: reassuring at the store, caring for the warm heart, worrying about watching the car, and worrying about the test drive. In addition to ensuring the health and safety of all employees in franchise stores and the safety of business areas, Dongfeng Nissan can also provide 24-hour rescue service, reservation delay service, door-to-door pick-up and maintenance service within 30 kilometers, vehicle renewal and other issues through online services. For users who want to buy a car, Dongfeng Nissan also provides online car selection, car viewing, online financial application and approval services; Some city franchisees also provide test drive service within 10 km.

03

Geely Automobile: 200 million epidemic prevention special fund+370 million research and development vehicles with virus prevention function.

Geely Automobile, as the leader of China automobile brand, is extremely generous. In addition to setting up a 200-million-yuan special fund for prevention and control of new pneumonia epidemic in cooperation with Li Shufu Public Welfare Foundation on June 28th, 65438, Geely Holding Group decided that Geely Automobile would invest 370-million yuan in advance to start the research and development of "all-round healthy car" with virus prevention function, and become a leader in epidemic prevention and anti-epidemic of automobile enterprises. In particular, the "all-around health car" will be different from the professional medical protection car, mainly for ordinary consumers.

This is another brand-new research and development direction after Geely Automobile pioneered humanized technologies such as "safety identification circle" and "automobile ecological purification cabin". It marks a new milestone in the development of Geely Automobile in the field of health and safety products.

04

Changan Auchan: 7X24 Online Response+On-site Service

The most direct measure for epidemic prevention must be less contact. Recently, Tmall supermarket, fresh delivery, etc. Non-contact and less contact delivery services have been introduced, which are well received by users. In order to achieve the goal of "less contact and * * * epidemic prevention", Changan Auchan has also launched a similar measure-"book a good car online and deliver it safely to the door" for 7x24 online service response.

Users can log in to Auchan Style to fully meet the VR panoramic car viewing and make an online test drive; One-click online ordering; Online car service; Professional door-to-door repair, maintenance and other complete car services.

05

FAW Pentium: Six Policies+Four Services

In order to solve the problems of inconvenient travel and increased demand for prevention and control during the epidemic period, the measures of "six policies of one reduction, two supports and three guarantees" by dealers and "four services of sincere care for two hours" by users were launched in time, and the epidemic prevention work was escorted by practical actions, which can be described as a warm-hearted move among major car companies.

For dealers, FAW Pentium launched six policies, including assessment and burden reduction, business support, financing support, network marketing guarantee, resource supply and demand guarantee, and health and hygiene guarantee, to ensure the health of employees and the safety of business areas; For users, FAW Pentium will provide disinfection and purification during the whole reception process, provide users with in-vehicle disinfection and online information services free of charge, and provide full rescue service during the epidemic to solve the problem of users' car use in time.

06

Great Wall Motor: 20 million yuan user care fund

From February 4th to the end of March, Great Wall Motor's joint dealer * * * launched a 20 million yuan user care fund, and its four brands joined hands with dealers to carry out the "five-care action for worry-free cars" and the "five-care action" for user epidemic prevention and control. Including free rescue service, extended warranty, 24-hour online/telephone consultation and answering, upgrading three-package spare car compensation policy, free car washing and disinfection service for car owners entering the store, preferential maintenance time, free door-to-door pick-up and delivery service, etc.

For users in Hubei Province, in addition to enjoying the rights and interests of the above activities, Great Wall Motor has also launched exclusive services, including unlimited mileage free rescue and free working hours. The owners of Great Wall Motor who participated in the anti-epidemic will also get extended warranty and a thousand yuan love fuel card.

07

Linked cars: three services are online at the same time

From now on, Lexus will provide users with online real-life car viewing, and can make an appointment for on-site test drive and service; Users who arrive at the store can also watch and choose cars with peace of mind within the safe and healthy business scope; In addition, Link Auto will also provide 24-hour rescue service and door-to-door pick-up service, and vehicles maintained in the store will be disinfected before delivery.

08

SAIC Roewe: Five Warm Heart Services

Since February 3rd, SAIC Roewe and all dealers have launched five online warm-hearted services, namely, "online VR intelligent exhibition hall car-watching service, door-to-door test drive reservation service, online vehicle service, door-to-door maintenance service and one-stop online financial service", to ensure that users can enjoy safety services covering "seeing, trying, buying, guaranteeing and repairing" during the epidemic period.

09

Guangzhou Automobile Chuanqi: 4 major concerns, 12 major initiatives +4 major initiatives

Faced with the huge impact of the epidemic, GAC Chuanqi put the interests of consumers and partners in a very important position, "sincerely care for you and guard ahead". At the beginning of February, "four caring measures for customers, 12 measures" and "four measures for dealers" were launched in time to protect every user and partner with swift practical actions and solve the problem of car use for Chuanqi owners during epidemic prevention with warm-hearted service. Guangzhou Automobile Chuanqi is also the first automobile brand to directly support funds (total 1 1 10,000 yuan) to franchise stores for special epidemic prevention to ensure safe operation.

10

Beijing? Five measures to protect the network from car travel

Slightly different from other brands, BAIC is mainly aimed at the group of network car drivers. In order to ensure that these substations are in the front line of travel safety, Beijing? The brand jointly launched five epidemic prevention measures with Didi and Shouqi, including all employees wearing masks and refusing to carry passengers without masks; Disinfect hands; All staff take their body temperature every 8 hours 1 time; Disinfect the whole vehicle every 4 hours 1 time; Declare the passenger's own fever, Wuhan exposure history and infection contact history.

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Finidi, UK: Worry-free service warms users, distributors and employees.

From now on, finidi, England will provide users with door-to-door pick-up service, 24-hour road rescue, and provide 14-day car loan repayment extension for car owners with repayment pressure; Provide customers with panoramic car selection, online order delivery and car use process without leaving home, and provide healthy travel and safe test drive for customers who choose cars at the store; Provide discount support for dealer inventory, reduce the financial interest of wholesale sales, delay the payment period, and provide subsidies for front-line sales consultants; At the same time, it also provides protective equipment for employees to ensure the smooth development of the work.

12

The Road to Stars: Five "Stars" Action Plans

From now on, Star Road and National Star Road Experience Center will provide users with five warm-hearted services, namely, "car watching with peace of mind", "exhibition hall with peace of mind", "intimate test drive", "car buying with peace of mind" and "warm heart care". Disinfect car owners every day, provide 24-hour rescue service, on-site maintenance/car pick-up/car delivery within 20 kilometers and online warranty renewal service. If it is impossible to enter the station for maintenance, it can be postponed for three months, and the vehicle can be disinfected once for free. In addition, you can enjoy a financial discount of 0 down payment and up to 24 installments of 0 interest when buying a car; Replace the car and enjoy a subsidy of up to 6,000 yuan; Engine extended warranty, purchase designated models and enjoy auto insurance subsidies.

Write it at the end

Undoubtedly, with the passage of time, more and more brands will show their concern and love for users and dealers, and Agui will continue to pay attention to the car. For more details, please pay attention to the follow-up report of Agui watching the car!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.