The slogan of red bull drink

"Your energy is beyond your imagination" and "Drink Red Bull when you are tired" have been popular in China for several years, and the red bull drink in advertising language has become one of the most famous energy drinks in China.

However, thirty years in Hedong and thirty years in Hexi. Who would have thought that the former Red Bull was dwarfed under the sky of other mountains? In just three years, its market share has dropped from 80% to 57%.

Hua Bin Red Bull is now in trouble after Beijing Hualian Supermarket stopped selling recently. Recently, PetroChina banned the sale of Red Bull, and its Kunlun Hospitality Convenience Store removed Red Bull from Hua Bin Group. Red Bull has occupied a leading position in the industry for many years. Is it really going to waver?

Red Bull loses important sales channels.

Convenience stores in gas stations have always been a battleground for drinks.

Red Bull was severely cut down because of the dispute of well-known trademarks between Tencent Red Bull and China Red Bull. This incident is also one of the follow-ups of trademark disputes.

Since the beginning of this year, some mainstream e-commerce platforms have taken the initiative to stop selling "Red Bull Vitamin Functional Beverage";

In terms of offline sales, some chain convenience channels and supermarket channels have also been removed.

Kunlun Hospitality, which owns 20,000 stores under PetroChina, has issued a notice to stop cooperation with Hua Bin Red Bull since June 5438+ 10 this year.

In June this year, Huaxia Sugar and Liquor Co., Ltd., one of the largest distributors in Changsha, was also banned by Changsha Intermediate People's Court.

Thunderstorms like this happened one after another, pushing the red bull to the edge of the cliff.

Is it, as netizens said, "Red Bull killed Red Bull" this time? In fact, internal friction is not the fuse for Red Bull to get into trouble. Huabin Red Bull gave all his preferences to the "parent-child" war horse at the price of "adopted son" Red Bull.

In order to promote the new product War Horse,1.1.400 million Red Bull was put on the market as a gift. What is even more exaggerated is that the dealer must order at least 10,000 cases of war horses to represent Red Bull. "If you don't sign, you have to sign, unless you don't do Red Bull."

The future of Hua Bin is really uncertain with this kind of bundled marketing.

The share price of Dong Peng's special drink rose sharply, and various functional drinks appeared one after another.

On the other hand, however, the share price of Dong Peng's special drink is just like drinking Dong Peng's special drink. Since its listing on May 27th, it has been developing vigorously-continuous 15 daily limit boards, with a market value of 99.978 billion as of July. In just 50 trading days, Dong Peng completed a magnificent turn from valuation 1000 billion to market value1000 billion, ranking first in the national wine industry. Who can see that this is the "cottage red bull" that caused a lot of ridicule in the past?

In fact, Dong Peng Special Beverage was launched in 2009. At that time, Red Bull was already a giant crocodile in the industry, and Dong Peng had no intention to shake its position. The high price of Red Bull has discouraged many groups with low spending power, and this group of talents is his goal.

Dong Peng's special drinks have always taken the low-cost route. The price of Dong Peng's special drink is only half that of Red Bull, but the taste and efficacy are not much different. With its low price to attract consumers, Dong Peng Special Drink has become the second largest brand in the energy beverage market.

Dong Peng was once regarded as a "red bull imitator". In addition to low-cost means, publicity has also taken the old road of Red Bull and invested heavily in marketing.

Cantonese people should never forget those years, when advertisements for special drinks in Dong Peng grew like moss and always appeared in unexpected places.

The slogan "Drink Dong Peng's special drink when you are tired and sleepy" is similar to the slogan of Red Bull, just like the theme song of Honey Snow Ice City recently. When you feel corny, the melody keeps lingering in your mind.

Today, Dong Peng's special drinks have successively launched new products, winning the trust of consumers. Unconsciously, it has grown into a monster.

At the same time, many brands continue to exert their strength in the field of functional drinks. Dong Peng Special Drink, Nongfu Spring, Pulse, Yuan Qi Forest and Li Ziyuan all participated in the 100 billion market of functional drinks.

The hunting of competitors has torn the stumbling big brother Red Bull to pieces. Waiting for the red bull, or the abyss.