Corporate culture beyond real estate

1. Vanke

Let buildings praise life

“Let buildings praise life” is the core philosophy of Vanke and the core values ??of its products that Vanke adheres to. Vanke has always been committed to providing different consumers with an ideal living space for self-expression and harmonious living, protecting and improving the environment, and promoting the sustainable development of man and nature.

Vanke’s Way

Customers are the scarcest resource and the entire reason for Vanke’s existence.

Vanke’s Philosophy Vanke believes that residential construction is a business closely related to all forms of life. As a builder of homes, we build safe and secure green homes for people with respect, and create a harmonious, healthy and abundant sunny life.

Vanke’s Vision

To become a continued leader in China’s real estate industry and an outstanding green enterprise.

Vanke’s mission

1. Strive to promote the construction of industry rules, continuously improve production methods, technology and management, improve the degree of industry standardization, achieve "quality growth" and promote industry technological progress .

2. Systematically understand the needs of different consumers for residential life, and creatively use design, technology and services to provide an ideal living space for self-expression and harmonious living.

3. Continuously deepen research, protect and improve the environment according to local conditions, and form sustainable development of man and nature.

Vanke’s methodology

1. Make it simple rather than complicated: simplify and reduce A good company is a company that can clearly explain the cost of running a company.

2. Be transparent rather than closed: Success comes from continuous learning and cooperation, and transparency wins trust for the organization. 3. Be normative rather than Machiavellian: Only by complying with rules can the organization's inherent market competitive advantage be cultivated. 4. Be responsible rather than making huge profits: While pursuing fair returns, do not forget your own responsibilities.

Vanke’s operating principles:

Pursue excellence: continue to lead, dare to be the first in the world Customer-oriented: understand customers’ lives and serve shareholders: create excellent returns

With employees Grow together with partners: Respect employees and partners

Prioritize efficiency: Cherish resources, turn around quickly, seek benefits based on capabilities. Sustainable development: Steady operation, living in harmony with society and nature

Vanke Enterprise Co., Ltd. was established in May 1984 and is currently the largest professional residential development company in China. Vanke entered the housing industry in 1988. In 1993, it identified mass housing development as the company's core business. In 2006, its business covered more than 20 cities focusing on the three major economic circles of the Pearl River Delta, Yangtze River Delta and Bohai Rim. After years of hard work, Vanke has gradually established its competitive advantage in the housing industry: "Vanke" has become the industry's first nationally well-known trademark.

It is Vanke’s greatest feature to lay the foundation with its philosophy and to put morality and ethics above commercial interests. Vanke believes that adhering to the bottom line of value, rejecting the temptation of interests, insisting on obtaining fair returns from the market with professional capabilities, committing to the construction of a standardized and transparent corporate culture and a steady and focused development model are the cornerstones of Vanke's success. With its performance in corporate governance and ethics, Vanke has continued to gain a reputation.

Excellent corporate culture

Vanke has positioned itself as the leader in China’s real estate industry. Vanke is equal internally and open to the outside world, and is committed to building a "sunshine-lit system." Vanke regards talents as capital and advocates "healthy and abundant life." Vanke's corporate culture cases are highly praised by the industry.

When enterprise competition reaches a certain stage, the differences between enterprises will be directly reflected in corporate culture. In fact, corporate culture reflects an entrepreneur's ideological realm to a large extent.

From the corporate culture of Vanke led by Wang Shi, we can see that corporate culture is inseparable from the strong humanistic sentiments from the perspective of entrepreneurs. Vanke’s “sunshine-lit system” allows it to “create a healthy and abundant life” and the company continues to become a reality. The ideological realm of the family is affecting the health and progress of the enterprise.

Corporate Vision

Vanke’s corporate vision is to become a continued leader in China’s real estate industry. In order to achieve this vision as soon as possible, Vanke requires itself to work hard in the following aspects:

1. Continuously study professional technologies to improve the living standards of Chinese people;

2. Always provide customers with Residential products that meet their needs and good after-sales services;

3. Demonstrate the humanistic spirit of "pursuing perfection" and become a representative of realizing an ideal life;

4. Rapid and steady development of the company business and achieve economies of scale;

5. Improve efficiency and achieve first-class profitability in the industry;

6. Establish a brand and become the most well-known and trusted company in the real estate industry;

7. Have the best professionals and managers in the industry, and provide them with the best development space and the most competitive salary packages;

8. Be honest and rational Business behavior establishes the image of an outstanding emerging enterprise;

9. Provide investors with ideal returns.

Corporate Purpose

Vanke’s corporate purpose is to build unlimited life. The purpose has several meanings:

1. For customers, it means understanding your life and creating an ideal space for self-expression; 2. For investors, it means understanding your expectations and giving back. Satisfactory ideal income; 3. For employees, it means understanding your pursuits and providing an ideal platform for self-achievement;

4. For society, it means understanding the needs of the times and establishing a modern enterprise ideal image.

Core Values ??

Vanke’s core values ??are to create a healthy and abundant life. The core values ??include several aspects:

1. Customers are Vanke’s eternal partners

◎Customers are the scarcest resource and the entire reason for Vanke’s existence.

◎Respect customers, understand customers, continue to provide products and services that exceed customer expectations, and guide a positive and healthy modern lifestyle. This is a concept that Vanke has always adhered to and advocated.

◎In the eyes of customers, every employee of the company represents Vanke.

◎Employee 1’s mistake is a 100% loss to the customer.

◎The most important criterion for measuring the success of employees is the degree of customer satisfaction.

◎Growing together with customers makes Vanke perfect in the face of complaints.

2. Talent is Vanke’s capital

◎People who are passionate about their jobs and perform their jobs well are the company’s most valuable resources.

◎Respecting people and creating a harmonious and passionate environment for outstanding talents are the primary factors for Vanke’s success.

◎Vanke respects the personality of every employee, respects their personal wishes, and respects their right to choose; all employees are equal in terms of personality and equal in development opportunities; Vanke provides good improve the working environment, create a harmonious working atmosphere, and advocate simple and sincere interpersonal relationships.

◎The professional manager team is the concrete embodiment of Vanke’s talent concept. Continuously cultivating a team of professional, passionate and creative professional managers is an important mission of Vanke’s founding and development.