How to innovate public sports service?

Winning a specially customized medal means that 2020 is not easy. Recently, in 2020, the sharing meeting of "Stars Gathering in Huangpu, Shining Sportsmen"

How to innovate public sports service?

Winning a specially customized medal means that 2020 is not easy. Recently, in 2020, the sharing meeting of "Stars Gathering in Huangpu, Shining Sportsmen" was held in the newly-built Huangpu District Sports Social Organization * * * Enjoy Space Hall.

The number in the middle of the medal is the proud achievement of "Huangpu I come to the competition" in 2020, and the CD on the right burns the starlight course of "Huangpu I come to the competition" for one year. The medals were awarded to the member units and partners of the Huangpu District National Fitness Work Joint Conference. In 2020, the establishment of "Huangpu I come to the tournament" will be jointly undertaken by the commissions and bureaus in the region. Resource integration and complementary advantages not only enhance the brand influence of the event, but also become an exploration to build a higher-level national fitness service system.

Specially designed medals

"Sports Circle" radiates "Economic Circle"

2065438+On March 22, 2009, the brand of national fitness activities in Huangpu District was officially released, which marked the overall transformation and upgrading of the national fitness service system in this area. In the first year, "Huangpu I Come to the Tournament" held 18 1 show, attracting more than 654.38+million people, an increase of 67% over the previous year. With the establishment of the brand "I come to Huangpu", Huangpu District has formed a complete set of national fitness activities release, activity plan selection and activity performance evaluation system. Huangpu District's "Building Games", "Shanghai Caring for the Disabled" and "Jiuzi Games" and many other activities.

Characteristic activities have been responded and welcomed by the general public, forming a virtuous circle of establishing brands through activities and promoting activities through brands.

The building sports meeting will move white-collar workers.

In 2020, in the face of a sudden epidemic, the District Sports Bureau will face up to difficulties, bring forth the old and bring forth the new, boost citizens' confidence in fighting the epidemic with diversified sports, and promote the orderly development of national fitness. Whampoa Wolaishai, in combination with the 3rd Citizens' Games in Huangpu District, adopted a diversified mode of "online+offline, day+night, events+training, tradition+modernity" to attract the participation of all social forces, and held 222 national fitness events throughout the year, attracting nearly 500,000 people online and offline.

According to the working characteristics of office workers, "Huangpu Wolaishai" innovatively launched a series of "star sports" night sports events. At present, football, fun running, fixed-point cycling, bowling and other sports events have been launched, becoming the first brand series of night national fitness events in Shanghai and even the whole country. Specially customized evening activities for office workers are staged in turn, giving play to the aggregation effect of national fitness events.

Shanghai's first "Star Movement" series of night activities

The sports platform has strengthened the deep communication and integration between the government and enterprises. The Huangpu Building Sports Meeting is one of the "Ten Buildings" service brands cooperated by the District Finance Office and the District Sports Bureau, and it is also a characteristic brand serving the business environment of Huangpu. By guiding the healthy lifestyle of white-collar workers in buildings and providing interactive services among white-collar workers, enterprises and buildings, more high-quality enterprises will be attracted to gather in Huangpu. Nowadays, the brand effect of the building sports meeting in Huangpu District is like snowballing, attracting more and more enterprises to join it, and the "sports circle" with sports as the carrier is also radiating and driving the "economic circle" with buildings as the carrier.

This year, the official online platform "Huangpu Wolaishai" applet with a series of functions of benefiting the people, such as event service, training and fitness, physical fitness monitoring and news hotspots, was officially launched. Through the integration of online and offline scenes and the creation of the points ranking system, we will truly provide the public with a "point-to-point" brand-new sports service and become a handheld communication for citizens' fitness. Inquiring, registering and sharing through the "Huangpu I come to the tournament" applet is not only convenient and fast, but also gives the tournament a better communication, influence and feedback mechanism.

The sports department should be a "shop assistant"

Running is not just a matter for the sports department. In recent years, Huangpu District Sports Bureau has accelerated the transformation of government functions, handed over what the market and society can do to the society, actively promoted the development of social organizations, and gradually made social organizations the protagonists of sports public services.

On the one hand, actively strive for the cooperation and support of government agencies, enterprises and streets in the whole region, and arrange the funds for various events in time; On the other hand, we should mobilize social forces to hold mass sports events in various forms, such as naming, sponsoring, co-organizing and undertaking, so as to maximize the benefits of limited funds.

Put the brand building of sports social organizations in a prominent position. 20 18 Huangpu district sports bureau prepares to set up the city's first sports social organization service center and party building service station, and build a platform with the concept of "cooperation, exchange, sharing and * * * win-win" through policy and mechanism innovation. Nowadays, the * * * enjoyment space of sports social organizations in Huangpu District is officially opened, which indicates that sports social organizations have their own * * * enjoyment home.

The activity room between the Party and the masses provides venue services for each party branch to organize study.

The relevant person in charge of the Huangpu District Sports Bureau said, "There are sports social organizations that reflect that it is sometimes difficult to borrow venues outside. In order to better support the incubation of sports social organizations, the District Sports Bureau has set aside nearly 600 square meters of space as an institution's enjoyment space. The exhibition hall can carry out sports activities, training and teaching; The party-mass activity room provides venue services for party branches to organize study, meetings and activities. "

Yue Hu, head of Haopu Youth Training in Huangpu District, told the reporter, "We came in when * * * enjoyed the trial operation. At that time, it happened that the team had just been established and had a meeting. Because there were many football players, they needed the space of the hall and multimedia system, so they could not borrow it for the time being. * * * Enjoy the space with meeting room, big screen and computer projection. It is fully functional, just like it is tailored for us and solves our problems. "

Yu Yunlu of Huangpu District Community Sports Instructors Association said: "Working in * * * has a beautiful environment and convenient transportation. As long as you make an appointment online, you can meet the daily needs of temporary office, office supplies storage, work meetings and so on. The space is equipped with wireless network, printer, water dispenser, private telephone booth and other facilities, which brings great convenience to our work. "

* * * Meeting room with space.

In recent years, Shanghai's sports reform has been constantly innovating, and the sports department has changed from running sports to managing sports, from small sports to big sports, and from sports to "sports+". Under the "revolution" of the Municipal Citizens' Games and the Municipal Amateur League, the district sports bureaus actively held competitions in rotation. The sports department of Huangpu District has done a good job as a "shop assistant" for the main body of the competition, set up a platform, and let excellent social organizations and enterprises take the stage to sing operas one after another, truly changing the national fitness competition in Huangpu District from "we do" to "everyone does".