How to write the value proposition?

Key point: The value proposition needs to outline why your product is important to your target group, how it will solve their pain points, and why your product is more popular than other products in the market. Generally speaking, it should be concise, clear and intuitive.

Example of value proposition: Walking past a restaurant, the sign says "vegetarian restaurant", which is also a value proposition for people like me who don't pursue vegetarian dishes. Tell me "Don't come, there is nothing you want here", which is also an effective value proposition, because an effective value proposition is to attract your target customers, and non-target customers had better not waste everyone's time.

Characteristic analysis of value proposition;

Value proposition refers to the differentiated value that enterprises hope to convey to customers. It is usually defined as "the value that customers get from you" to guide the R&D, production and service of enterprises. The definition of value proposition is usually vague and confusing, and it usually changes according to different sources. The conventional definition of value proposition is just an "internal tool", which has no practical application except to help you understand the business.