Without quality, everything is negative (after reading)

Niu Gensheng said that without quality, everything is negative. Production equals negative, marketing equals negative, advertising and brand equals negative, income and reputation equals negative! In order to achieve the quality without negative numbers, we must first do without "negative people". There is only one way to realize "negative people": whoever creates negative numbers is responsible for swallowing them. Once, because a factory was entrusted to produce quick-frozen dumplings, more than 300 boxes worth 30 thousand yuan were put on the market. After Niu Gensheng knew it, he made a blind test and found that Mengniu's dumplings were thick and stuffed, and the taste was not good. He immediately decided to stop selling and buy back from dealers and retailers, and all the expenses were paid by Niu Gensheng himself.

The slogan "Quality is life, products are quality" hangs in Niu Gensheng's factory, and he has established a global model factory and an international demonstration ranch. Mengniu emphasizes that "product equals personality" and "the quality of product is the quality of personality". The company has a special quality control center to carry out all-round "source control", "process control" and "terminal control" on product quality in time and space.

Quality is the common responsibility of all enterprises. Anyone who affects the quality must bear the consequences. In order to provide the "iron backing" for quality, it is not enough to have the "jumping mechanism" of entrepreneurs, but also to establish the "jumping mechanism" of all employees: every time a quality accident occurs, all relevant levels should be held accountable-how much the team undertakes, how much the workshop undertakes, how much the factory undertakes, how much the business headquarters undertakes, and how much the group company undertakes ... should be done by the unit with the greatest (most direct) responsibility. . . . . . This is Niu Gensheng's philosophy of quality management.