The three industry bookstores that lose the most money

Find it here, buy it here, and please let us survive. ”

This is a slogan hanging at the Harvard Bookstore in Boston Square, USA. This scene that makes many traditional people cry is behind Amazon’s impact and accumulation in the past 20 years.

The same is true in China.

With the closure of many bookstores, voices criticizing physical bookstores have emerged one after another.

However, it seems that countless people died in the public overnight. The physical bookstores in public opinion suddenly came to life again. A number of new bookstores popped up quickly, such as MUJI Bookstore, Guangzhou Fangsuo, Sisyphus, Yanjiyou, etc.

Why is this phenomenon happening? ? Is the spring of the bookstore industry really here?

Zinc Finance exclusively interviewed Manshuca, a local composite bookstore brand that started in Zhejiang Province.

16 bookstores. The owner has been running bookstores since 2008 and is still a girl who came from a small town.

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Those that have been closed and those that have not been closed. Traditional bookstores

Bookstores are not easy to open.

When I met Pan Ye, she was wearing a gray sweater long coat, makeup, high heels, and walking with a wind. .

She is the founder of Manshuca. She opened a Xinhua Bookstore in her hometown of Dajing Town in 2008. In her words: “In Dajing Town, people in the countryside are very busy. The young people go out to work, and those who stay at home are the elderly and children. So there are many people who read books, but not many people who buy them. ”

She opened this bookstore for her son, who liked reading, but there was no bookstore in Dajing Town at that time. Pan Ye’s bookstore lost more than 100,000 yuan in the first year of opening, and tens of thousands in the second year. . After several years of business, bookstores in small towns have never made a profit, and bookstores in big cities are also in dire straits.

Zhang Peng from the Hangzhou Book Club. He visited the "Jiangnan Bookstore" in front of his house all year round. The bookstore was about 50 to 60 square feet and was very small, but it was packed with books. Every time he went there, he would sit under the large bookshelf of humanities and social sciences, where he would sit for half a day or a day. < /p>

In 2012 and 2013, when chatting with the boss, I would often hear his lament about the difficulty of doing business.

Not long after, the bookstore closed.

After Jiangnan Bookstore closed, Fenglin Wan became Zhang Peng’s usual place. At that time, Fenglin Wan was not only a store selling books, but also sold some coffee in a quiet corner.

Fenglinwan was a well-known bookstore in Hangzhou at that time. Even so, it later moved to the suburbs of Zijingang, Zhejiang University.

I heard that it was barely able to survive.