What does the promotion price mean?

Promotional price refers to a pricing method adopted by operators to promote sales or improve popularity. Promotional prices are usually tied to discounts, gifts and other activities. The so-called "jumping price", "bleeding price", "empty price reduction", "scary price" and "fire sale price" all take price reduction as promotional price.

In fact, in practice, there are also promotions through price increases, such as attracting popularity through unexpected high prices, in order to achieve the purpose of selling price-increased products or other products; Internal price increase, falsely claiming that it is a promotional price.

Problems needing attention in expanding the promotional price of materials

Every year, supermarkets and shopping malls hold promotions and discounts. Every time they engage in activities, Shang Chao is always crowded and the surrounding areas are almost paralyzed. In particular, it is the favorite thing for elderly elders to engage in promotional activities in supermarkets. Every time an activity is held in a supermarket, many people invariably "grab" it from the early morning to the end.

During the promotion period, the goods are definitely cheaper than when they are not promoted, but they are not as cheap as advertised by the merchants. For example, last year's "Double 12", the merchants made the slogan of "50% off the whole venue", but marked the words "50 yuan capped" in small print. Many citizens didn't know there was such a "pit" until they checked out, but they fell into it.

Some citizens buy a lot of goods that are not used or can't be used up for cheap prices. The end result is not to save money, but to spend more money. In the final analysis, it is the irrationality of consumers' shopping. Don't just think about "taking advantage", shop rationally, and put what you really need in the shopping cart, instead of buying something you don't need at a discount, resulting in greater waste.

Baidu Encyclopedia-Promotion Price