Propaganda slogan of cultural tourism east of the Forbidden City

On September 12, "Happy Landlord Fight" and "202 1 Happy Beijing National City Competition" came to a successful conclusion. Forty-five athletes from different industries and backgrounds from all over Beijing gathered at the Ming City Wall in Dongcheng District, Beijing, and * * * brought a wonderful intellectual sports event for everyone. After four rounds of fierce competition, three players finally stood out and won the third place in the evening, and the prize money and the qualification for direct promotion to the national finals were included in the bag.

Linking regional culture deeply and creating intellectual events with Beijing characteristics

As a brand-new track proposed by Happy Nationals in this year's overall event upgrade, "City Race" aims to bring "home-door e-sports events" to players in a more national and profound form.

The first stop of the city race landed in Beijing. With the strong support of Beijing Dongcheng District Culture and Tourism Bureau, the Happy National Tournament is deeply linked with the IP of "East of the Forbidden City", taking the e-sports event as an opportunity to create a national intellectual sports event and help the younger development of Beijing Dongcheng Cultural Tourism brand. The event landed in the Ming City Wall, a famous historical and cultural scenic spot in Beijing, and rejuvenated traditional culture in the form of e-sports.

At the same time, in the qualifying stage, Happy Nationals continued to walk into scenes with Beijing characteristics, such as China Photo Studio, Qianmen Dashilan, Wudaoying Hutong, etc., and deeply combined the scene characteristics to bring games to the daily life of Beijingers.

Covering players of all ages, we are all folk clubs.

Landlord fighting, as a long-term popular intellectual sport in China, has the natural advantages of high popularity, wide coverage of players and low participation threshold when holding e-sports competitions. As the head product of this category, Happy Landlord has more than 65.438 billion registered users in China.

As early as 20 16, Happy Landlord took the lead in introducing "e-sports" into the field of chess and cards, and explored the collision and integration of traditional popular chess and cards with e-sports. In the past 2020, the cumulative number of participants in the annual Happy Landlord Fight has exceeded10 million, which is a veritable "national event".

This year, Happy Landlord has been upgraded around its mass event brand "Happy Country Tournament" and put forward the brand proposition that "we are all folk clubs". Through more popular gameplay and multi-track event coverage, it will bring brand-new event experiences to players of different ages, different circles and different cities.

In the Beijing Station of the 20021Happy National City Competition, it is not difficult to find that among the 45 players who advanced to the offline stage, there are many players from different industries and backgrounds, and there are also many elderly people who were isolated from e-sports in the past.

Continue to infiltrate the "marginal crowd of e-sports" and move towards the whole people with joy.

From the name and positioning of the Happy National Games, it is not difficult to see that, unlike other e-sports events in the past, the Happy National Games hopes to lower the threshold of the event in a "happy" atmosphere, eliminate the psychological burden of players, take local culture as the basis, and popularize intellectual sports as the form of expression, so that more people can really participate in e-sports events and experience the charm of e-sports in a more interactive form.

This year, in June 5438+ 10 and June 5438+065438+ 10, the "Happy National City Competition" will go to Hangzhou, Chengdu, Xi and Shanghai one after another, bringing different e-sports events to landlords in local and surrounding cities.

Based on the high popularity and the belief of universal coverage, the Happy National Games will continue to penetrate into the "e-sports marginal population" which is hard to reach by traditional e-sports events such as middle-aged and elderly people and low-tier cities through different online and offline event organization forms in the future, and promote the popularization and universal development of the e-sports industry while continuously enhancing the influence of the event.