Li Ning wrote Xinjiang Cotton on the label. What other brands have shown a full desire for survival?

The quality of Xinjiang cotton is very popular, and many famous brands will use Xinjiang cotton. Even if some brands do not use Xinjiang cotton, these brands should not boycott Xinjiang cotton and vilify Xinjiang cotton. What's more, Xinjiang is a good place for outstanding people, and we should not deny the quality of cotton in Xinjiang by this incident. Hm Company issued a statement in official website to boycott Xinjiang cotton, which immediately caused an uproar on the Internet.

It's not that our cotton is of poor quality, but that the statements of these big brands may lead to unreasonable arguments about cotton in China. People are pleasantly surprised to find that Li Ning, Anta and MUJI are particularly curious about knowledge. Li Ning has been using Xinjiang cotton, and the label says Xinjiang cotton. After this incident happened in Anta, it immediately drew a clear line with relevant institutions. Muji directly played the three characters of Xinjiang cotton on the network platform.

Muji's public relations team is particularly awesome. Behind what we can't see, many brands are interrelated and influence each other. After the brand makes a major mistake, the related enterprises will also form an unshirkable responsibility. Muji's public relations team has played a particularly powerful role in public relations. In order to avoid losing its powerful China market, MUJI specially wrote Xinjiang Cotton on the product title of the online platform. This method can not only show the attitude of the brand, but also draw a clear line with other brands.

Anta announced that it would withdraw from the BC I organization. In order to expand the international market, these enterprises may join an organization. Relevant members of the organization must obey the arrangement of the organization and issue a unified statement when necessary. Anta is a member of BC I organization, since this happened. Anta expressed his views in the official Weibo, and claimed that he was about to quit the BC I organization. After this incident, the brand's interests and sales will not be greatly affected. At the same time, Anta can also bring a particularly positive image to consumers and prevent some consumers from never buying products of related brands because of the hm incident.

Generally speaking, there are many benefits behind everything, and members of the organization will also be hurt by the special practices of the organization. Every enterprise will seek more profits and sales, even if there are great difficulties and setbacks, the public relations team of the enterprise will formulate very reasonable public relations methods. Whether the three companies are full of curiosity or uncompromising international famous brands, they all have their own development direction, but this will affect the brand's influence and market share.