How to write slogans by magnifying lights?

Special review for senior high school entrance examination: drafting couplets, advertisements, slogans, etc.

Problem solving skills

1. The main points of writing couplets

(1) words are equal. This is the most basic requirement of couplets, so as to be neat, symmetrical and balanced, giving people a visual aesthetic feeling.

② The structure is the same. Couplets require subject-predicate to subject-predicate, verb-object to verb-object, juxtaposition and so on.

(3) Part of speech is relative. The parts of speech of the words corresponding to the upper and lower conjunctions should be relative (the same), that is, noun to noun, verb to verb, adjective to adjective, numeral to numeral, function word to function word, etc.

(4) flat and flat. The words in the corresponding positions of the upper and lower couplet should be "flat". The last word of the upper couplet must be a flat voice, and the last word of the lower couplet must be a flat voice. However, in general, the requirements for candidates' level play are not so strict.

(5) Semantic relevance. This is the embodiment of the inner beauty of couplets, which requires that the meanings of the upper and lower couplets must be interrelated. The content association of couplets can be divided into three categories: positive couplets (the contents of the upper and lower couplets are similar), negative couplets (the contents of the upper and lower couplets are relatively opposite) and flowing (the contents of the upper and lower couplets are coherent).

2. Writing skills and standards of advertising words and slogans.

(1) Flexible use of rhetorical devices.

1 duality. Such advertisements and slogans are catchy to read, giving people a sense of beauty and easy to remember. Such as: cherish life and stay away from drugs; ② Contrast. Through sharp contrast, it gives people a deep impression and enlightenment. For example, the advertisement of Xinfei is not as good as that of Xinfei refrigerator; 3 metaphor. Make it lively. Such as: Putonghua-a bridge between 65.438+300 million hearts. 4 ask questions. It is convenient to arouse people's thinking and enhance their attraction. Why is blood thicker than water? Because there is love in it. (blood donation) 5 times. Emphasize and highlight the characteristics of the object. Such as: thomas lee, thomas lee, different. (Shampoo) 6 Puns. Increase the level and richness of the performance, and the words are shallow and deep, with endless aftertaste. Such as: Xtep-unusual feeling. (sports shoes)

(2) Imitate idioms (idioms, poems, famous sayings and epigrams).

Make it have a new meaning, which is conducive to rapid spread. There are thousands of people looking for her. You can get as many degrees as you want. (temperature controlled refrigerator); There are no mosquitoes in silence. (Mosquito-repellent incense advertisement)

③ Using homonyms skillfully.

It can produce the effect of love at first sight. Such as: endless cycling (cycling); Life can be better (good air conditioning).

(4) Standards to be compiled.

The content is specific and the direction is clear: it must be specific and clear, so that people can understand it at a glance and cannot be vague. (2) Concise and unpretentious: the language should be highly concentrated and as short as possible. (3) The idea is novel and creative: the content should be eye-catching and easy to remember.

④ The tone is cordial and warm, full of humanistic care: we should try our best to arouse people's potential virtues with the personality goals of "beauty" and "goodness".

Example analysis of test sites

(20 14 Beijing) Yueyang Tower is one of the three famous buildings in the south of the Yangtze River. Fan Zhongyan's "Yueyang Tower" made it famous all over the world. The following is a couplet about Yueyang Tower. Fill in the words in the horizontal line in turn to complete the couplet. The correct one is ().

Go to the old fan for a thousand years, first _ _ and then _ _ the world, and several generations can take care of the world;

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

A. The joys and sorrows of the A.800-mile Great Lake

Leyou Great Lake 800 Li

C.800 miles of great lakes of happiness and sadness.

D. Enjoy 800 miles of Great Lakes

This question is examined in the form of multiple-choice questions, which reduces the difficulty. According to the word "Le" mentioned in the title of A Story of Yueyang Tower and the word "Worry" in the couplets, it is easy to think of Fan Zhongyan's famous sentence "Worry about the world first, and be happy after the world is happy", that is, "Worry about the world first and be happy". From this, we can draw a conclusion that the two words filled in Part I are "Le" and "Sorrow" in turn, which can be defined as item B. If you are not at ease, look at the phrase "Great Lake 800 Li" after item B, and the parts of speech are "Great Lake" (noun) and "800 Li" (quantifier) in turn, which is similar to the "old model" (noun) and "quantifier" in Part I. So choose item B.

Reference answer b

(20 14 Dongying) On June 5th, World Environment Day, on the occasion of World Environment Day's arrival, the class launched a comprehensive learning activity of "Life and Air". Please design an activity: write a public service advertisement in connection with reality.

This is the drafting of a public service advertisement, which can be combined with several standards mentioned in the previous "problem-solving skills". The purpose of this topic is to carry out the "Life and Air" publicity activities and call on everyone to care for the environment. Therefore, as long as it is related to advertising words, the language should be concise, eye-catching and targeted.

Example of reference answer: ① You pollute the air, and the air pollutes you. Green is the food of life, and air is the food of life. (3) How terrible it is for a person to breathe in a gas mask!

(20 14 Guang 'an) On May 19, the fourth China Tourism Day was held in our city. Please draw up a slogan for this tourist day in our city to attract tourists from all over the world.

This question examines the drafting of propaganda slogans. Pay attention to when writing: the content revolves around the theme; Concise sentences; It should have a propaganda function. It is best to use rhetoric or write antithetical sentences, which are catchy to read. Another point of this topic is to grasp the regional characteristics, natural landscape and cultural features of Guang 'an for publicity.

Example of reference answer: explore Xiaoping's footprint and walk into colorful Guang 'an; Famous mountains and waters, Tianan and Guang 'an; Dreaming of Xiaoping's hometown, my heart is full of mountains and rivers; Charm is the last word-welcome to Guang 'an!

First, couplets

1. The following couplet does not correspond to Chinese characters ().

A. Cluster is a great achievement, which makes jadeite sound golden and connects China and foreign countries; Set an example for the world, save the gods, and combine Tao with Kun. -Ode to Confucius

B. where to summon the soul, vanilla is still in three homes; At that time, Xiang Liu should know Nine Songs. -Ode to Qu Yuan

C. two watches and one pair, paying attention to three things; Six feet stand out, and weeds float for thousands of years. -"Guan Yu Song"

D. keep upright and towering, and always keep the heart of the past and present. -Ode to Wen Tianxiang

2.(20 15 forecast) Among the following groups of couplets, the one with untidy antithesis is ().

A. Part I: Yue Long, a wind-born fish in Bijian; Part II: Moonlight, Castle Peak, Pine and cypress.

B part one: get drunk with the spring breeze to make the moon shine; part two: support the old trees to protect the secluded pavilion.

C part I: charming and prosperous underground part: bright sunny days in Kyushu.

D. Top link: Two or three stars fall on the chest: 100,000 peaks walk on the soles of feet.

3.(20 14 Simulation of Helan No.4 Middle School in Yinchuan City) Delete the first couplet of the next couplet to make it neat. The first part: Gou Youheng, why do you sleep in the middle of the night and get up at night?

Bottom line: The most useless thing is to be exposed to the cold for ten days in one day.

Change uplink: _ _ _ _ _ _ _ _ _ _

4.(20 15 forecast) Downlink is obviously scrawled, please modify it to meet the requirements of Downlink.

The first part: Climb high and see the mountains, rivers and green Qian Fan.

Bottom line: indulge in drinking and singing, enjoy warm days, melt mud and spring trees.

Change the bottom line: _ _ _ _ _ _ _ _ _ _

5. Complete the following couplet questions as required.

(1) Part I: Focus on reviewing for the senior high school entrance examination.

Downlink: _ _ _ _ _

(2) One day, Xiao Shiying and Dai Shulun came to a place called Baidian and saw a white cock crowing with its neck held high. Shi Ying Jr. casually chanted, "White chickens crow in the white shop." His name is Dai Shulun. Dai Shulun walked and thought, but couldn't think of a word. When the sun was setting, they came to a place called Huangcun, and suddenly they saw a yellow dog. Dai Shulun had a brainwave and made a couplet: "_ _ _ _ _ _ _ _ _"

September 25th, 2003 is the 65438th anniversary of Lu Xun's birth. Class 9 (2) of a middle school organized all students to visit Lu Xun's former residence. The following couplets were written by students in this class in memory of Mr. Lu Xun. Please finish the next couplet.

The first part: people are as light as chrysanthemums and bear moral responsibility.

Downlink: _ _ _ _ _ _ _ _ _ _

7.(20 14 Ningbo Wang Ming Middle School Simulation) Read the following materials and complete the couplets.

Material: Li Bai is the master who roams the most. At the age of 25, he took his sword to the countryside and left his relatives to travel far away. He traveled all over the country all his life until he died at the age of 62. In Climbing Mount Tianmu, he said, "My heart and my dream are in Wu Heyue. They cross the mirror lake on a moonlit night." Du Fu (Du Gongbu) spent his whole life roaming. After he climbed Mount Tai, he wrote the most famous poem "Looking at Yue". After Liu Zongyuan was demoted as a Sima in Yongzhou, he sent his feelings to the mountains and rivers and traveled to places of interest in Yongzhou, and wrote famous articles such as Little Stone Pond. Lu You (Lu Fangweng) traveled all over Sichuan when he was an official, visited almost all places of interest and wrote many famous sentences.

The first part: Liu Sima was demoted to Yongzhou Youshitan.

Downlink: _ _ _ _ _ _ _ _ _ _

Secondly, advertising

8. "Umbrella" and "crutch" are common items in life. Please choose one and write an advertisement for it. Requirements: no more than 20 words.

9.(20 15 forecast) Xiao Yong and Xiao Qiang came to a billboard and saw such a public service advertisement: "The earth is my home, please take care of it!" Xiao Yong thinks there is something wrong with this advertisement. His reason is: since it is "my home", what reason is there to "ask others" to take care of it? Xiao Qiang thinks this is very meaningful. Later, Xiao Yong had a brainwave and changed only one word. Xiao Qiang nodded and said it was great. Can you tell me how Xiao Yong has changed? What is the reason?

10.(20 14 Chongqing No.1 Middle School Simulation) At the Spring Festival party of the Year of the Horse, an affectionate song "Where Has Time Been" became popular, and "Cherish" and "Thanksgiving" quickly became hot words on the Internet. The following is the most touching family public welfare short film selected by the network. Please write a suitable advertisement for short film 3. Short film 1: A mother from Taiwan Province Province, for the first time, left her hometown and came to a strange country. She can't speak a foreign language just to cook chicken soup for her daughter who just gave birth in Venezuela. She flew alone for three days, changed planes many times, had no food, and because the medicinal materials were misunderstood by the customs, she finished this paranoid and fearless way of seeing women.

Advertising language: a bowl of ordinary chicken soup, a motherly Qianshan.

Video 2: My son took his father and Alzheimer's disease out to dinner, and there were two jiaozi left on the plate. In front of a table of friends and relatives, his father actually grabbed jiaozi by hand and put it in his pocket. When the son saw it, he immediately grabbed his father's hand and asked shyly and anxiously, "Dad, what are you doing?" At this time, the father who forgot everything struggled and said, "This is for my son. He loves to eat jiaozi. "

Slogan: He forgot everything, but never forgot to love you.

Short film 3: My son is going on a business trip, and my old father is shivering downstairs. My son is in a hurry because he is driving a bus. When he saw his father following him in a hurry, he stopped and asked him, What's the matter with you? Father said, I'll look at the door. My son is waiting for a taxi at the gate of the community, and my father is watching him at the guard. When the son looked back, the father didn't overdo it at once. When my son got on the bus and turned around, he saw his father still staring at the car, looking older and older in the morning breeze.

Advertising language:

Third, the slogan

1 1.(20 14 huanggangmin concentrated learning simulation) The following sentences are slogans drawn up for different occasions, and what you think is inappropriate is ().

A. (School canteen) Who knows that every grain of Chinese food is hard?

B. (On the lawn) The grass is growing, please don't disturb it.

C. (at the gate of the automobile transportation company) Go to work happily and go home safely.

D. (in front of the drugstore) wish customers a long and healthy life. Please come and see us often.

12.(20 15 forecast) A warning sign hung on the street of a traffic police brigade in a city: "Overloading will lead to rollover and death. Never take an overloaded car. " Remind everyone to pay attention to traffic safety. The public reported that the warning language was scary and a little too much. After seeing it, their hearts were blocked. Please use rhetoric to write a euphemism warning around the center of this warning.

13.(20 14 Dongtai innovation school simulation) In order to encourage more students to participate in the activity of "study hard, study hard", the monitor is responsible for designing a publicity slogan. He drafted the first half of the slogan according to the underlined sentences in the following paragraph. Please continue to write the second half. (Requirements: semantically related to the first half sentence, with the same number of words)

The world of books is a colorful world, and keeping company with books is the greatest blessing in life. When reading a good book, we will feel happy for a while, and we often smile; Regular reading will benefit us a lot throughout our lives and truly realize the artistic conception of "reading is bliss".

Slogan: Read a good book and have fun for a while, _ _ _ _ _ _ _ _ _ _.

14.(20 14 zaoyang simulation) a nation that forgets history is a degenerate nation, and a country that cannot correct its mistakes will eventually go to self-destruction. Now, the Japanese have made the same mistake again, attempting to occupy the Diaoyu Islands in China. As a middle school student, please follow this example and draft a slogan to support anti-Japanese demonstrations in major cities in mainland China.

The territory of China is indivisible.

Slogan: _ _ _ _ _ Year (month) Day (month) Day (month) Day (month)

Fourth, synthesis

15.(20 15 forecast) "There are languages everywhere in life". Please complete the following two questions.

(1) Yao Ming has made great contributions to China's basketball career, and his retirement ceremony was held in Shanghai. On the background wall of his press conference, there are two striking characters: Xie Ming!

The word "Xie Ming" is meaningful. Please tell me its beauty and significance.

The beauty is:

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

__________________________________________________________________

(2) Xiaoming's trip to Guangzhou coincides with Guangzhou Tourism Bureau collecting propaganda couplets for various scenic spots in Guangzhou. Among them, the first part of the sentence "Look at the yellow flowers in front of Huanghuagang, the flowers bloom to announce the autumn solstice" aroused Xiao Ming's interest, but he couldn't think of a suitable second part at the moment.

The next morning, Xiao Ming came to Baiyun Temple to play. He watched the white clouds disperse and the sun rise slowly, and immediately made a bottom line:

___________________________________________________________________ __________________________________________________________________________

16.(20 14) The Spring Festival of the Year of the Horse is coming. "How to spend the Spring Festival this year?" "What new year goods should I buy?" "How to eat New Year's Eve?" It has become a hot topic in the streets. This year's taste is different from previous years. "Thrift for the New Year and stop wasting" has become the key word of this year's Spring Festival. From the central government to the local governments, we vigorously advocate thrift and oppose extravagance and waste. Now, we will carry out a comprehensive Chinese learning activity around this theme.

(1) In order to encourage everyone to spend a happy, thrifty, safe and harmonious Spring Festival, Ningbo News Network and oriental hotline collected publicity slogans for the Spring Festival from the general public. Please try to write one:

___________________________________

_______________________________________________________________________

(2) Speaking of thrift, Li Ming remembered a couplet in Zhu Zi's Family Instructions: "A porridge and a meal is hard to think of; _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Please help him choose the correct answer from the following four options according to the knowledge of couplets, and explain it from the perspective of couplets.

A. a little

C.a little. inch by inch