Eight Optical Store Decoration Design Concepts

1. Changes in marketing method design concepts

The so-called marketing method refers to the way in which stores realize the commodity transaction process. The traditional shopping method - customers can only access products through salespersons. This method wastes time and lacks emotional communication and free choice. It is far from being able to adapt to the development of the times and the consumption needs of customers. This has led to changes in marketing methods in two directions, namely 'quick shopping' in a very short period of time and 'entertainment shopping' in a longer period of time.

2. Changes in the concept of optical store design

Modern stores include the overall image of the shopping mall building, the main entrance facade, signboards, showcases, external space and landscape facilities, etc., which are the store's The external image system of the overall environment is also a new concept of store design system advocated by modern commercial display design. Pursuing the openness and transparency of the store and accurately expressing the store's business philosophy and characteristics through distinctive store and external environment design are the goals pursued by today's merchants and designers.

3. Changes in the concept of space environment design

The space in the store mainly consists of two parts: "seller's space" and "buyer's space". Stores with traditional operating formats mainly focus on seller space. Most of the space in the store is occupied by counters, shelves, merchandise and sales staff. Customer passages and detention spaces are narrow, resulting in dense crowds and greatly weakening consumers' enthusiasm for shopping.

Modern store space design has reversed this phenomenon of putting the cart before the horse, minimizing the display area, using pipes, plates and transparent materials to make props, emphasizing transparency in both physical and visual space. ,flexibility. On the premise of leaving enough space for customers to move, more attention is paid to the creation of rest facilities and a pleasant environment, and a shopping guide system is added, embodying the "customer-oriented" marketing concept everywhere.

4. Planning that focuses on cultural concepts and brand image

Today’s world has entered the era of knowledge economy, and knowledge economy has become a key capital for the development and growth of businesses. To this end, relevant experts proposed eight major business operation sections for comprehensively shaping the brand image: creating a brand, planning a brand identification system, designing a brand symbol, controlling brand communication, accumulating brand assets, carrying out brand extension, building a brand system, and realizing the ideal of brand globalization. .

5. The artistry of product display

The formal rules of artistic beauty are widely used in product display, and they are arranged in an orderly manner according to color, planning, shape, etc. to form a beautiful and easy-to-order display. Identified display space. Use large light box images, enlarged models, etc. for close-up display. The use of POP advertisements for directional and shopping guide displays enables customers to touch, operate, demonstrate, and experience interactive displays. These display techniques are all popular practices for creating modern commercial spaces.

6. Pay attention to the timeliness of design

The pursuit and creation of perceptual aesthetic effects in modern commercial display design are not only based on aesthetic requirements, but also in order to save manpower, material resources, financial resources and time. In order to adapt to the pace of life, behavior and aesthetic taste of modern people, the owners can achieve the purpose of promotion with the minimum and reasonable expenditure. In summary, the research and application of intuitive aesthetic effects in commercial display design will open up broader prospects for the development of modern commercial display design.

7. Environmental concept focusing on design

Commercial display mainly appeals to people’s visual and auditory feelings, and it is closely related to the environment, the place where people move. At the same time, it also constitutes an important aspect of the urban cultural landscape, so its environmental concept must be fully emphasized.

8. Pay attention to the authenticity of the design

If commercial display design wants to attract and attract customers, it must give full play to the designer’s creative talents and rich imagination to create unconventional and unique Aesthetic image.

At the same time, commercial display design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate and cannot be exaggerated or bluffing. This is also a very critical issue in modern commercial display design.