7. Operation and maintenance: Major platforms have strict standards for accounts, including original content and editing, daily updating and publishing of articles, maintenance and management, etc. Th

7. Operation and maintenance: Major platforms have strict standards for accounts, including original content and editing, daily updating and publishing of articles, maintenance and management, etc. The core part now has a lot of enthusiasm for self-media, and using self-media to help corporate marketing is even more hotly discussed, but many people don't know how to do it. I only know that self-media marketing can indeed make money, but no one knows the specific operation. What should self-media marketing do? How to do it? So let me briefly explain it to you below! The first step must be content production. After all, high-quality content output is the key to attracting users' attention. Therefore, it is extremely important for enterprises to output practical and practical value copy such as industry expertise and technical solutions. It is the best marketing method to allow users to learn some practical knowledge and also play a role in promoting goods. Then there is channel distribution. Generally, one post is used to publish multiple articles and one post is published, and try to achieve multi-platform coverage, so as to facilitate multi-dimensional and extensive marketing on each platform. Moreover, content production must be sufficiently professional and original to help increase user attention and customer reputation. Then there is user operation. We must attract these huge user groups on major self-media platforms and achieve operations in the form of attention, traffic, and conversion. When attracting fans, we must pay attention to user acquisition, activation, conversion, and retention. Recommendations and other issues should be avoided to cause excessive resentment. Then there is mainstream community operations. First, classify users according to their "attribute portraits", such as age, occupation, income, etc., and share with users industry-related consultation and news, describe technical products and characteristics, and realize projects, products, talents, Mutual sharing of patents and other resources. The core part of community operation is to establish or join professional industry exchange groups, classify customer groups, participate in or establish software, hardware, system integration and other business network communities, form development alliances, and share business customer resources. Create a KOL operation that is unique to the company and create various types of experts who represent the company's image, such as spokespersons, brand stars, product experts, etc., so that the company's representatives can be exposed to the public and complete contacts. The key to creating a character is to create authoritative industry experts, consulting leaders, and celebrities based on the company's brand and products, so that the company can have characters such as Ren Zhengfei, Xiaomi Lei Jun, and Gree Dong Mingzhu who represent the character dream of the company. Movable type signboard. There is also the video live broadcast operation, which is the most popular content now, and major companies have begun to build their own live broadcast stars. At the same time, attention should be paid to the shooting of corporate promotional videos and the release and sharing of event videos to highlight the corporate culture and history in front of users to increase their favorability. However, there are some areas that need to be paid attention to to avoid futile efforts or thankless efforts. 1. It is difficult for non-professionals to handle self-media marketing. It is easy to say but not easy to do. Without a professional team, it will only lead to a disproportion between input and output. Why Wuxi Chuangyuan Media can be recognized by corporate users is because we have many senior talents from major platforms in this regard. Only by bringing together strong talents can the most brilliant sparks come out, and only professionalism can achieve satisfactory results. Therefore, many people who need help in these aspects will find someone to contact us at Wuxi Chuangyuan Media Company, because we are indeed professional. 2. Marketing is not just about operations. Self-media marketing is the use of self-media platforms to carry out diversified marketing for products and brands. Operations are only a part of daily life. Direct posting to official accounts, direct posting on Weibo, and distribution on the Ziqumiti platform are all just services. product marketing. 3. Official portals should not be lost. Although self-media platforms are still very popular, they cannot completely replace traditional media marketing. There are even many authoritative portal media that companies need to "endorse", and their credibility must always be stronger.