Pirelli slogan

Brand culture in advertising and appreciation of world classic advertising language.

Twenty this year and eighteen next year.

Catchwords in the middle and late 1980s. The more beautiful you live, the younger you live. Who doesn't like it? Under the strong impact of imported brands, the domestic soap industry has made great efforts to create a new concept of beauty soap. I remember that advertising slogans are masterpieces of a group of local creative people, unlike those of international advertising companies: market research, consumption survey, product positioning, advertising strategy and so on. But the effect is very good. No wonder many senior advertisers often say, "Advertising is untrue."

Let's do it better.

Philips has made remarkable achievements in the field of household appliances, becoming the most profitable electrical appliance group among the top 500 enterprises. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."

The advertisement of Xinfei is not as good as that of Xinfei refrigerator.

This advertisement caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has increased.

Marlboro man

Marlboro's name is the abbreviation of "manalwaysrememberlovea because of Fromanticonly" (men only remember love because of romance). Marlboro's advertising slogan at that time was: as mild as the weather in May.

“JUSTDOIT”

"Just do it", a new generation of young people around the world have the same culture.

There are differences and similarities in cultures all over the world, so advertising can't stick to regionality and nationality. Nike has successfully built a brand shared by young people all over the world, and even the advertising language does not speak the local dialect. But they are not blindly globalized, and a "justdoit" and a Jordan are sold to the end.

Nike China Spokesman Wang, Hu Weidong.

"You should take a day off."

McDonald's: "You should take a day off and don't come to our restaurant for seven days!" " "

"Diamonds last forever, and one lasts forever."

In the early 1990s, De Beers, the world's largest diamond dealer, began to promote diamonds in China. In just a few years, sales doubled.

195 1 year, Zhi? Wei? Thompson Chicago Company created the English advertising words of De Beers Company. China's advertising slogans have been put into China. Today, diamonds have been integrated into people's lives in China. No matter where you come from, you are the gathering of feelings in my life.

"Ge brings a better life."

Ge has many things to be proud of: the company with the highest market value in the world, Welch, the former president of GE, and the most outstanding management master in the world. They have used the communication language of 100 years: GE brings a better life. Easy-to-understand language embodies the concept and purpose of general electric appliances. If you have more tastes, you will feel the simplicity and richness of its connotation, which is really more extraordinary and simple.

What will happen to the world if human beings lose association?

"What will the world be like if human beings lose association?" It is a pun, which makes it clear that imagination is important to human beings and can be said to be timely and harmful in an industrialized era. To say the importance of Lenovo Group, China IT industry and China business community can't do without Lenovo. The momentum is awesome.

As soon as remy martin opens up, good things will come naturally.

The works of the famous Hong Kong writer Huang Junsheng. He wrote hundreds of sentences. The first sentence is "When remy martin is open, good things will come naturally". The customer said this sentence is very good, and everything else is in vain.

This sentence is widely circulated in the mainland, and remy martin has also become the first brand of foreign wine. How many people rush this sentence, what they want is that kind of heroic feeling. China is the only place to drink XO-class cognac.

I don't know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the fact of voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.

The mission must be completed.

Express companies pay the most attention to service, and the most concentrated expression of service is "fast" and "punctuality". As the earliest express delivery company in the world, FedEx has hundreds of special planes, so it can also deliver intercontinental transportation business 24 hours a day, just as they promised: the task will be completed.

FedEx: "Fast-legged waiter."

Non-cola

Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi adopted reverse thinking, positioning itself as a non-Coke carbonated soda, distinguishing itself from Coca-Cola and Pepsi-Cola, but unexpectedly succeeded, becoming the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.

Swiss Tissot, World Shuttle

Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.

Power comes only from control.

1997 Pirelli Tire launched a pan-European advertising campaign. They invited Perek, a famous French sprinter and Olympic women's 400-meter champion, as the heroine, and performed a thrilling "flying man" to avoid monsters, with the aim of promoting the new spread of endurance tires: power only comes from control. The result caused a sensation in pan-Europe.

This is the moment.

The first brand in the film market never emphasizes the saturation of its own color and the fineness of particles, but uses the wonderful and unforgettable moments in life to impress consumers, stay in the beautiful moments and give you eternal memories. This is the eternal theme of Kodak film. Whether it is "String Up Every Moment of Life" or "This Moment", it is a concentrated expression of the theme.

Fly over infinity

In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.

If you have no choice, just "get out"

This slogan is so unusual and full of wisdom, which not only vividly implies the flexibility of Microsoft mouse scrolling, but also shapes a distinctive brand with intelligent language. This slogan won the title of "Golden Sentence" in Taiwan Province Province 1997, and the print advertisement "Get out" also won many awards such as the Taiwan Times Advertising Gold Award.

There is no limit to the scenery between collection and publication.

Dupont Lycra is not a tangible product, but it is a tangible brand. Dupont registered its spandex fiber as LY-CRA in 1962, thus making DuPont's spandex fiber the most famous raw material brand. It is the most vivid and artistic description of lycra high elastic fiber, giving people a lot of imagination space.

Elvis Presley Car Rental: We are trying.

In the positioning theory, the first place is always the winner. Therefore, in order to be in a favorable position in the market competition, enterprises always try their best to occupy the first place in a certain field in order to form a clear position in the minds of consumers.

In the 1960s, Avis car rental company was only the second largest company in the taxi market in the United States, but there was still a big gap with Hertz car rental company in scale. However, Avis Car Rental Company faced up to its own disadvantages and boldly said to consumers that "we are second, so we work harder", thus establishing a modest and enterprising corporate image in the minds of consumers. Ives car rental company has firmly occupied the second position since then. Since then, the "second" theory has become famous all over the world.

Different cool, same pants

Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans firmly grasp the cultural characteristics of this group of people, and appear together with ever-changing advertisements with the image of "cool" to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting vitality.

Cherish what you have entrusted, just like giving it yourself.

The word "fast" is often highlighted in the advertisements of express delivery companies, but UPS Express Company has created a more friendly image through a series of advertisements. From the handsome young people who greet "good morning" to the smiling faces of service personnel, UPS pays more attention to the appeal of the image. "Cherish the entrusted things as if you give them yourself" embodies humanistic care and emotional transmission.

Wrist landscape

When it comes to Swiss watches, it seems that only precious images and exquisite craftsmanship are associated. However, in the face of the attack of Japanese watches, expensive Swiss watches seem to be no longer beautiful. The appearance of swatch broke this unfavorable situation. They appear in a fashion-led, inexpensive way, with many styles and limited output. Bright colors and exquisite shapes are just as the advertising language shows: the scenery on the wrist.

My brilliance comes from your grace.

Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vida? Take Sassoon's own name as the brand, so as to establish the image of professional shampoo and hair care, and "my brilliance comes from your elegant demeanor" has the sense of finishing touch.

Man's world

In addition to its good name, Goldlion's success lies in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan makes the finishing point and generally accurately reflects Goldlion's positioning and core values.

Finally, there will be a road and a Toyota.

In 1980s, in addition to domestic cars, there were only Japanese imported cars on China Road. This wonderful slogan is in line with the situation at that time; Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.

Give the computer a Pentium kernel.

Intel's microprocessor was originally named x86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by how many Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.

Ping An Insurance: Life travels safely.

Peace Hotel: Excellent enterprises make excellent talents, and excellent talents make excellent enterprises.

Tong Ren Tang: Fellow practitioners help the world strengthen.

Haier: Always sincere.