Which country's brand is Puma?

Brand profile:

Headquartered in Herzogen Auracher, Puma has more than 65,438+00,000 employees from home and abroad. It is a popular sports brand in many countries, and its products are sold in more than 65,438+020 countries, designing, developing, selling and promoting shoes, clothing and accessories, and satisfying customers' pursuit of the spirit of "always faster".

Brand story:

/kloc-At the end of 0/9th century, the main economy of this town was the traditional clothing industry. A local shoemaker set up his own small workshop factory, which mainly produced leather boots and slippers at first. He has two sons: his elder brother Rudolf Dassler and his younger brother Adolf Dassler, who also works in the factory.

1924, when the two brothers grew up, they inherited their father's footsteps and invented wooden nails for nailing leather bags under leather boots, which played an anti-slip role, but they were very popular. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demand good sneakers, so making running shoes and kicking shoes has become their direction.

With the development of the company, there is a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.

Brand status:

After more than 50 years' efforts, Puma has made remarkable achievements in the history of modern sports development. PUMA football series products cover evoSPEED, evoPOWER and King football shoes. In addition, there are jerseys and fans' uniforms from Arsenal, Dortmund, many Serie A teams and many other sponsoring clubs.

PUMA is also famous for its cooperation with singer Rihanna, which has spawned many new products. At the same time, Rihanna joined hands with PUMA to create its exclusive product series PUMA by Rihanna. PUMA and Fenty brands continue to cooperate to create a more fashionable product line.