What do you mean posters are popular? What is a popular poster?

What does a popular poster mean? It means "advertising that can promote sales in shopping places". All advertisements inside and outside retail stores that help to promote sales, or other signs that provide commodity information, services, explanations and guidance, can be called popular advertisements. It can be called "the closest communicator". POP(PointOfPurchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display". What is a popular poster? It refers to a store promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signboards, physical models, flags and so on. These are all within the scope of POP. Its main commercial use is to stimulate and guide consumption and enliven the store atmosphere. Pop is often used for short-term promotion, and its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. Its expression is exaggerated and humorous, with strong colors, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and high-efficiency advertising method, it has been widely used. What does pop mean? POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called popular advertisements. Their purpose is to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers and is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to urge customers to buy goods, which is the end of advertising activities and the starting point of promotion. Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to post, but also can be displayed for a long time, and can be repeatedly called to collect repeated effects. Fashion must be displayed at the place of sale, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity. This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion shops and other places, we can often see hand-painted popular posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement is much more effective than the decorative POP intentionally made by the manufacturer. Task of hand-painted POP: 1. Promote the attention and understanding of goods and increase consumers' desire to buy, such as using illustrations, copywriting and colors. 2. Communicate brand, value, features, content and materials, such as features and materials. 3. Explain how to use the goods, so that consumers can understand and develop their needs, such as using graphic descriptions. 4, with outstanding copywriting and written design, reminiscent of the excellent quality of goods. 5. Description and signs of commodities and sales places. 6. Show the image of the store and create a shopping atmosphere. 7. Create an in-store atmosphere and show a sense of season. 8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the effect and atmosphere of the performance. 9. The attraction of good quality and low price promotes mobile purchase, such as exaggerating price performance during sales. The effective marking position of POP is 1, which is about eye height and can be read clearly. 2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods. 3. The location of labels and promotional goods should be easily identified. 4. Effective use of ceiling space and the position of beam-column surface. 5. Use hand-drawn POP to restore the dead angle of the display.