Decoration company planning letter sample

Decoration company planning letter template

Decoration company planning letter template, after entering the workplace, many tasks require a planning letter. For novices, the planning letter is an important This is a relatively difficult matter. Let me take a look at the relevant information of the decoration company planning letter sample together. Let’s take a look at it.

Decoration company planning letter sample 1

Analysis of the prospects of the decoration industry

1. With the improvement of the home living environment, people have a greater interest in home decoration and decoration. High requirements. A few years ago, people had the same style of home decoration. With the further improvement of aesthetic level and decoration level, decoration styles that highlight individuality, simplicity and elegance, energy saving and environmental protection have spread to thousands of households.

According to relevant industry websites, the current speed of urban residential construction in our country is estimated. By 20xx, our urban residential stock will reach more than 15 billion square meters, and the secondary decoration market will also have greater development. space. Based on the fact that about 10% of the existing housing stock is decorated every year, and calculated at 200 yuan per square meter, the annual output value of the home decoration secondary decoration market will reach 300 billion yuan in 20xx. According to the above calculations, the national market demand for residential decoration and decoration alone will reach a level of more than 800 billion yuan in 20xx.

It was learned from the China Interior Decoration Association that with the rapid development of China's construction industry, the annual output value of China's interior decoration will exceed 1 trillion yuan in 2007. Our country has become the world's first major construction and decoration country. By 20xx, the annual decoration volume will double from the current level to 1.6 billion yuan, of which the interior decoration involving thousands of households will exceed 1 trillion yuan. In addition, my country's urbanization has brought about the popularity of decoration, and this demand will drive the growth of the interior decoration industry and the amount of decorative materials. In big cities such as Beijing, Shanghai, and Guangzhou, whether it is public building decoration or home decoration, they are pursuing class, quality, environmental protection, and culture. Some even begin to pay attention to "luxury" and "top quality." Such interior decoration must Pay attention to "innovation".

Liu Yi, secretary-general of the China Interior Decoration Association, said that China's interior decoration still has problems such as insufficient innovation and insufficient market standardization. A series of activities such as the 7th China International Interior Decoration Expo and the China Interior Design Summit Forum will be held in Beijing in June next year. Design and innovation will be further highlighted, with design, materials and quality innovation as the themes, focusing on displaying new materials at home and abroad. , new products and new designs, highlighting the artistic content of materials and designs, and improving the quality and grade of products.

It is understood that during the Eleventh Five-Year Plan period, the real estate industry will continue to maintain a rapid development rate with the acceleration of industrialization and urbanization. According to calculations by relevant departments, by 20xx, my country's population will reach 1.377 billion, of which the urban population will be 670 million. The initial goal is that the per capita residential area in urban areas will reach 28 square meters, and the per capita residence in rural areas will reach 33 square meters. rice. During the 11th Five-Year Plan period, new population, new families, improved living conditions, rural population transfer to cities, and the development of large cities require the development of residential buildings between 80 and 100 square meters, and 50% of them will be new urban residences. By 2020, the per capita residential area will reach 35 square meters in cities and 40 square meters in rural areas. In the next ten years or so, more than 20 billion square meters of new residences will need to be built, and a large number of residences will be put into use, which will generate huge market demand for home decoration.

The above relevant data and information show that there is still a lot of room for development in our country in the future, both for home decoration and workwear. The decoration industry is always a highly competitive industry. But fierce competition means plenty of opportunities! At the same time, the decoration industry is the basic industry that ordinary people need most in their lives. Regardless of whether the current real estate market is in a downturn, its customer demand still has a huge market. The key is how to seize opportunities and create It’s my own opportunity. I think as long as we have good operation management and platform, we can still create a world in the decoration industry.

2. Similarly, the decoration market in Hanzhong is also growing. The government’s development direction is on both sides of the river, from Hanzhong to Longjiang in the west and to Puzhen in the east. As more real estate is developed, the decoration market is potentially growing. Judging from 20xx, the decoration market in Hanzhong is booming. Hanzhong decoration market is expected to have good prospects in the next ten years.

1. Company Profile

Sun Decoration Company can be funded by shareholders to establish a partnership with a registered capital of 100,000 yuan. The company's decision-making body is the board of directors, and its executive bodies include the marketing department, design department, and engineering department under the general manager's supervision. The general manager responsibility system is implemented.

2. Products/Services

Tailor-made for enterprises, institutions and families, we provide professional, formal, first-class, high-quality indoor and outdoor decoration design and decoration services, and provide them as needed. Provide customers with one-stop services of design, decoration and decoration, and collect design, decoration and decoration fees as the main business income.

3. The company’s management and operation model

1. Sun Decoration Company has established a customer step-by-step quality accreditation system. The company implements a customer step-by-step quality accreditation system, and the project starts from the entry of materials to completion acceptance. , the customer is required to participate together, and each step requires the customer's signature. Before acceptance of each process, the quality inspector or project manager should teach the customer how to conduct the inspection.

2. We have a complete consultation system: customer consultation, telephone consultation, customer on-site consultation, and designer on-site consultation.

3. When customer service staff receive new customers every day, they must fill out the "Customer Negotiation Form" with the customer and give a brief introduction to the customer about the company.

4. The customer service staff recommends appropriate designers to serve customers based on their needs. Customer service staff regularly collaborate with designers to make phone calls to customers who have filled out the "Customer Negotiation Form" to solicit their opinions on the company's services. The company provides customers with free house inspections, construction site visits, and dedicated explanations. After modifying and confirming with the customer, we will fully understand your needs and design according to your wishes to the greatest extent.

5. At this time, the company's designers will draw detailed drawings, and the drawings and budget must be reviewed and signed by the design supervisor. After the contract is signed, detailed construction drawings will be issued to you within three days. Then the construction contract is signed, and the customer pays the down payment. After signing the contract, we will ask the customer service staff to train you on the "Customer Instructions" and necessary home improvement knowledge. The contract we sign with the customer is in duplicate, with one copy each for the customer and the finance department. The company's finance department retains the original contracts and drawings. The construction contract, contract attachments, quotations, drawings and other materials handed over to the customer should be bound into a volume. And the album should meet the company's special standard homepage.

6. When signing the contract, the customer needs to pay 50% of the total contract cost, 35% of the total contract cost when the project is halfway through, 10% of the total contract cost towards the end of the project, and the remaining balance after passing the completion acceptance. . At the same time, a customer project file is also established. The company's project statistician will number your file, establish a customer project file, fill in the project information details, and issue project management forms to relevant personnel. The customer service staff will promptly improve the "Customer Management File" to provide good service to customers. Then provide tracking services to ensure the quality of decoration after customers move in. Gain double benefits for the company.

Four companies’ brand promotion

(1) Media promotion

Media promotion mainly focuses on advertising, which must have its own characteristics, be targeted, and highlight The company's advantages focus on differentiation. There is also the design of the advertising slogan, which must reflect the company's philosophy and purpose. And we need to have our own unique advertising slogan. Our goal is to achieve: What are the features that consumers will think of when they mention decoration? Why is it better than other decoration companies? What are its advantages? And so on. Of course, this will happen later when the company has liquidity. The following aspects can be considered when choosing advertising types:

A. Television. The relative cost input is relatively high and will be determined based on the company's situation.

B. Newspapers and magazines. You can consider publishing decoration styles continuously in newspapers with great influence in Hanzhong, with a theme and continuous follow-up. At the same time, you can consider publishing home decoration knowledge answers in the name of decoration in some related industry magazines to expand the brand name. visibility.

C. Outdoor advertising. Mainly include three-dimensional billboards, bus billboards, bus bodies, etc. Pay special attention to the billboards near higher-grade residential areas and be sure to find ways to take them down.

D. Elevator advertising. Elevators are the only way for most middle- and high-level consumers to go to work. As the decoration industry has the advantage of "first come, first served" when it comes to elevators, we must make good use of this aspect. The slogan should be concise and clear, and the pictures should be colorful and impactful.

E. Others. Consider advertising on the back of supermarket receipts, invoices, train tickets, bus tickets, etc.

(2) Internet promotion

The main thing is to make a good portal website and post some simple design plans online to impact consumers with a strong sense of color and improve the popularity of the website. Depending on the number of visits and views, some home decoration design competitions can be held based on the actual situation. We can cooperate with some universities in Hanzhong to organize a home decoration design competition and get some prizes, so that there will be more participants. College students have strong imaginations, and their design drafts are the company's wealth, and there is no need to pay high prices for designers. There are three effects:

1. Increase the company’s visibility,

2. There must be points from the design draft that can be taken from,

3. Prepare for the company’s future development Identify talents. It can also take the form of a club and launch various types of membership cards to provide certain discounts to members who join. Launched online consultation service, and arranged some senior designers to provide authoritative answers to consumers' questions about home design based on the company's situation. Build a network platform for in-depth communication between designers and consumers. Only when consumers truly understand the designer's design concept will they choose.

Make some advertisements on some websites with relatively large traffic. To establish decorative style characteristics.

(3) Joint promotion

Establish joint promotion relationships with well-known brands of furniture or household appliance manufacturers or sellers, aiming to achieve a win-win situation. For example, home decoration can be bundled with Haier air conditioners, Lenovo computers, etc., and consumers who purchase these appliances can be given certain discounts on home decoration, and the sales of these appliances can promote the brand promotion of decoration.

(4) Community promotion

For the decoration industry, community promotion is one of the most powerful strategies for brand promotion. It is the beginning of point-to-face marketing. It can quickly expand brand awareness and win considerable economic benefits.

The specific methods are as follows:

1. Select communities with high occupancy rates to hold promotion activities at the same time (such as May Day and National Day) to create a huge momentum. , showing the strength of decoration.

2. You must try to obtain strong support from the property management company in the community, and it is best to establish a long-term partnership.

3. Set up an inflatable rainbow gate at the main entrance of the community, display decorative banners, and supplement it with a certain number of large balloons printed with advertising slogans.

4. Distribute decorative leaflets to past home customers and consumers who came to view the house, and give away handbags with decorative advertisements.

5. It can be used as a supplement to large-scale photo exhibitions and model rooms to reflect the characteristics of decoration and pay attention to differentiation.

6. Each community is assigned a designer and a number of staff to enthusiastically answer consumers’ home decoration design problems free of charge. All decoration employees must dress uniformly to show consumers the rigorous and serious side of decoration. The initial construction depends on the company's situation.

5. Corporate Culture

Provide customers with a high-quality, efficient and stable living environment, use science and technology to lead production, and use skills to create benefits.

Always strive to be the best in the development of the enterprise. Adhere to the following principles: customer first, quality assurance, cost leadership, respect and value, in order to establish a good external image of the company and create a healthy cultural atmosphere. At the same time, in the process of business operations, we also have strict regulations to abide by (SBC):

(1) Integrity. Integrity is the guideline for our interactions with customers. At the same time, it also means protecting the company's trade secrets.

(2)Excellence. Strive to provide customers with products and services of excellent quality.

(3) Responsibility. throughout our words and actions.

(4) Care. This is reflected in how we treat our employees and the communities in which we operate.

(5) Fairness. This means that our employees, shareholders, partners, customers and suppliers must abide by the same code of conduct, regulations and policies.

(6) Respect. Show respect and gratitude to our employees, partners, customers, and suppliers when communicating with them or evaluating their feedback.

(7) Flag. Company employees are uniformly equipped with work clothes to highlight the company's image, and are uniformly equipped with badges when working.

6. Industry Overview and Target Customers

(1) Competition

1. External competition: At present, Hanzhong Decoration and Decoration Company basically cannot meet the market demand. Therefore, Barriers to market entry are low. The decoration market is very chaotic and customers are confused, so we must conquer customers in terms of quality.

2. Internal entrants: There are many migrant workers who have mastered decoration and construction technology, but it is very chaotic. However, due to the lack of management knowledge and the rigidity of traditional economic thinking, they need a better environment to perform, and for For potential entrants in other industries, construction technology is their biggest obstacle, and because migrant workers are scattered and have weak organizational awareness, and most people are satisfied with the current status quo, it is difficult to convince them with the charisma of "strangers".

(2) Supplier analysis

At present, the Hanzhong material market seems to be in chaos, but the supply is still sufficient. Therefore, when customers enter the company, it is very important for them to order the material brand and price. Working on client budget. Thereby winning customer trust.

(3) Market size and industry development:

It is expected that the market and the real estate industry will maintain rapid development in the next ten years with the further development of the western region until the overall economic development Entering a period of steady development, the industry will also enter a period of stable and healthy development.

(4) Market segmentation and target customers:

According to customer needs, the market is segmented into: ordinary commercial housing market, high-end villa market, commercial building market, party and government offices Property market.

1. Ordinary commercial housing: The preferred market segment for enterprises is not only the "prosperity" market for enterprises, but also the largest market for enterprises to survive. Therefore, enterprises will always regard it as a key development to ensure that this Market share. We are committed to providing customized design, decoration and decoration services that satisfy customers.

2. High-end villa area: In view of the fact that customers in this market generally have high requirements and personalized needs vary widely, most consumers have relatively high cognitive levels and identification abilities, and achieve high return rates. Enterprises must develop to a certain scale, possess sufficient technology and experience, and form their own brand image before they can focus on entering this market.

3. Commercial buildings: Provide high-quality decoration design and decoration of office buildings and commercial conference buildings with a strong commercial atmosphere; as well as decoration design, decoration and decoration of hotel rooms, restaurants, conference centers and other commercial places. Decorating business.

4. Party and government office buildings: The requirements for office buildings of party and government agencies are relatively simple, as long as they are equivalent to the functions and roles of the department, and the price-performance ratio is reasonable. But the yield is not very high. Therefore, this market segment is not regarded as a key market.

7. Opportunities and risks of the company:

1. Strength:

Professional managers, professional designers, first-class decoration engineering construction engineers, huge customer network and high market visibility. Enterprises can achieve quick results, low costs and high profits.

2. Weaknesses:

Managers have insufficient experience, marketing talents are lacking, the construction team has low education, and the knowledge structure is not reasonable enough. 3. Opportunities:

With the rapid development of social economy and the rapid improvement of people's living standards, there are more and more opportunities to tap potential customers and develop potential markets, it is becoming easier and easier, and the market share is also getting larger and larger. .

4. Threats:

A large influx of similar industries from developed regions, as well as supplier monopoly or competitors through other means, causing a substantial increase in raw material prices.

8. The establishment of the company’s marketing team. The most critical thing for a decoration company is to establish three teams: management and sales team, design technical team and construction service team:

1. Management teams need to be diligent in understanding where customer opportunities exist.

2. Sales staff should use professional sales language to gain the trust of customers.

3. The design technical team must be good at understanding customers’ ideas and personalized requirements, and must be good at communicating with customers and determining plans for secondary sales.

4. The construction service team should establish a team with basic technical capabilities in wood, tile, oil, electricity, water, etc., and form an advanced quality and progress guarantee system for node management and quality supervision. .

Concept of management and sales construction

1. For preliminary sales work, recruit four to five salesmen, without dividing the area, and design a questionnaire (the questionnaire is in the bottom document) A survey was conducted on people in Hanzhong City who currently have the ability to buy, build or renovate a house. Or they can enter the community with strong force and stick to the community.

2. The purpose of the survey is to understand what customers want in terms of decorating their house.

Questionnaire content and design: This kind of survey is best done once a month, or once a quarter. Based on the information brought back by the questionnaire, two to three new designs are designed every month, because people have good tastes. Change, if you don’t have a new decoration plan for a while, people will think that your company is incompetent, and the messy things you design just to look good are useless, so you need to design the latest decoration plan based on the questionnaire.

3. Generally, this work is completed in about ten days.

During these ten days, they spend half a day doing investigations and half a day returning to the company for training. The training content includes business knowledge and decoration. Necessary expertise in the industry.

4. After ten days, everyone will run in separate areas. Each person will record the itinerary, the places he ran, and the customers. After checking every day, the salesperson is required to make a daily itinerary visit list.

5. A regular meeting is held every morning. The main content is a report on the situations and difficulties encountered the day before, and timely answers are given for timely solutions. It lasts about half an hour, then goes out for a run, and summarizes each week. , hold a weekly meeting to talk about the work situation during the week, analyze the difficulties encountered during the work, everyone puts forward opinions together, and work together to solve the difficulties.

6. The necessary tools for salesmen when running business are the company's previously decorated picture albums or newly designed drawings, as well as the company's LG, which must be brought with them before the business is concluded. Next, you can promote the company and give it a certain reputation in the decoration industry.

7. At the beginning of the assessment, salesmen are given low base salary and high commission. The business is not stable in the early stage. After development, they can adopt high base salary and low commission to stabilize the company's talents.

The salesperson’s market focus:

1. Ask wherever you see a house being built, as well as a housing development community.

2. Residential areas, 3. Moving companies, they move all the time and there are always things that need to be renovated. Share the profits with them and ask them to introduce you.

3. They always change store locations once a year.

4. Real estate sells houses to customers at medium prices. There are relatively many resources. You can buy them with money, or you can Through relationships.

5. Large shopping malls such as Sijiqing, exhibition centers, etc.

9. Competitive strategy and business model

(1) Differentiation strategy: Through face-to-face communication with customers, we understand the psychological and personality preferences of customers, and use this as a basis to design tailor-made designs for customers. , decoration, decoration, and use computers as tools to show customers the full range of plane and 3D renderings of the design products, and make necessary modifications and adjustments according to their requirements until the customers are satisfied.

(2) Semi-virtual manufacturing model: Fully responsible for market development and product (decoration) development and design, and the specific production links (decoration operations) are outsourced. Face to face with customers, display the company's products to them through computer effects, respond sensitively to customer information, and have strong adaptability. Decoration company planning letter sample 2

1. Profit analysis content comes from the required funds: 100,000 yuan

Opening cost: 50,000 yuan

Business area: 50-80 square meters

Employee salary: 6-10 people, about 5,000 yuan

Liquidity: 20,000 yuan

Monthly profit: about 20,000 yuan

2. Market Analysis

With the continuous improvement of people’s living standards, people’s requirements for living rooms are no longer limited to living, but also require beauty and comfort. Especially after moving into a new home, people often The room should be renovated and decorated. Due to various conditions and aesthetic restrictions, ordinary people often lack a unique vision for home decoration.

Therefore, specialized decoration companies are often turned to.

my country’s home decoration industry is a highly profitable industry. Our country's residential construction, especially urban residential construction, has reached considerable scale after experiencing continuous growth for nearly 20 years. With the improvement of people's living standards and the advancement of housing system reform, the proportion of residential consumption in total consumption has increased rapidly, and people are paying more and more attention to the improvement of the living environment. my country's home decoration industry came into being and has developed rapidly in the past 10 years.

Home improvement potential is huge. According to statistics, the total output value of the national home decoration industry in recent years has been 120 billion yuan, 40 times that of the 1990s, with an average annual increase of 45%, roughly doubling every two years, which is equivalent to the total annual investment in urban housing nationwide. 30%. There is a bold estimate: home decoration will reach 200 billion to 300 billion yuan in the next two to three years, which is equivalent to about half of the total residential investment. This is not bluff or Pollyanna.

The home decoration company was developed in 1998 and has made great progress today. The industry has also become a popular industry in society. People want to create a comfortable and comfortable space for themselves, and their requirements for the living environment are getting higher and higher. In recent years, real estate developers have developed a large number of apartment types, which have also brought vast space and unlimited business opportunities to the development of the home decoration industry. According to expert analysis, the home decoration market still has great development potential in the next few years.

3. Address Selection

The ideal location for a home decoration company is generally in a newly built residential area, a building materials market or a gathering place in a large residential area.

IV. Characteristic facade design

Unlike other industries, home decoration companies pay special attention to the company's "facade". It not only shows the image of the company from one side, but also consumes it. Naturally export an idea. For those who are choosing a decoration company, the "facade" of the decoration company can be used as a good "reference object". Here are several styles for reference.

1. The pursuit of "postmodernism"

"Postmodernism" prominently expresses design and conveys a design concept. Therefore, when decorating, keep the functions of the space intact without having to make too many modifications. For example, the wall treatment and rivets are exposed, and only colors are used to reproduce the beauty of the building; the irregular geometric shapes are well-proportioned, and metal is favored by designers. These all show the concept of "postmodernism".

2. Yearning for simple "classicism"

Decoration companies always like to highlight their own personality and show their unique insights into design and professionalism to customers by decorating their doors. . Simple "classicism" makes the design style appear elegant. If it can be matched with the surrounding environment, it will make the overall design more elegant.

3. Return to nature, nostalgic for the vicissitudes of life. After living in a reinforced concrete city for a long time, people begin to yearn for the natural scenery, recalling the vicissitudes of life, the mottled brick walls, old wooden pillars and snails, and the uneven The pine floor, the large floor-to-ceiling iron door is stained with rust, and there are rows of naked rivets on it. It creaks when it is opened, as if it is the footsteps of history. This kind of design caters to the psychology of people who have experienced many vicissitudes of life.

4. The perfect combination of art and business. This design easily gives people a young, rigorous and modern impression. Use as few elements as possible to create the most targeted and inclusive space to convey rigorous professional capabilities and peaceful feelings to viewers, in order to achieve the perfect combination of art and business, which is the pursuit of many young people. The white color of the top and column, the gray color of the wall and floor, and the black and white color of the light box outside the facade are all expressions of individuality; the open layout facilitates the exchange of documents between departments, and also takes into account the convenience of the commercial space. *sex. This is a modern feature that perfectly combines art and commerce. The essence of design should never be lost. The less something is done, the more detailed it is.

5. Room Characteristic Design

The decoration of each room has its own uniqueness, but this uniqueness has certain regularity and contemporary characteristics. All these essences are combined Partially extracted, the expression of wall shapes and furniture shapes throughout the interior is called interior decoration style.

The following design ideas are for readers’ reference:

(1) The structure penetrates the space;

(2) The colors blend to create the atmosphere;

p>

(3) The combination of materials creates taste;

(4) The fusion of shapes creates melody.

When decorating the wall, you can coordinate some practical and color styles with the wall, such as: shoe cabinets in the foyer; wall cabinets and wall cabinets in the kitchen and bathroom; corners in the living room and bedroom cabinets etc. In a living room with a larger area but not enough height, you can generally abandon the beautiful chandelier and place a round, oval or square, hexagonal or octagonal light pool (2 square meters or 5 square meters) on the ceiling to illuminate the ceiling. The lamps are hidden within the perimeter of the lamp pool, so that the ceiling becomes part of the lamp, which seamlessly expands the visual height of the living room.

For those who have preferences, they can design corresponding styles according to their hobbies and use everything skillfully to achieve color integrity. It can not only express the atmosphere, but also achieve the effect of space expansion.

Some rooms are plane at right angles, but the furniture has some curved surfaces and curves, which seems uncoordinated. In this way, the room must be processed, such as arched roofs, arched lintels, etc.; they are staggered in height. Use panels to decorate the ceiling, with built-in lighting to express the beauty of the space; some people like the panel shape, and use panels to decorate the walls to create a tall and solemn effect; use two or three steps to create the atmosphere of everyone entering the room; In the choice of furniture, you can choose trendy furniture composed of two color panels. There is a kind of melodic beauty in it.

6. Business suggestions

1. Sign a fair contract

On the basis of coordination between both parties, sign a fair and detailed contract. It is very necessary. Some customers sign the contract without careful review, and it is common for them to encounter disputes later. However, decoration companies often reap the consequences because their production contracts are not strict and detailed.

2. Make a detailed quotation form

This is one of the main procedures in decoration. The quotation should be as detailed as possible, including all contracted items, unit prices, units and amounts. It should also indicate which materials are purchased by the decoration company and which are purchased by the customer. This includes lighting fixtures, sanitary ware, air conditioners, as well as handles and door locks. Inside. With such a detailed quotation sheet, many unnecessary troubles will be reduced. The importance of a detailed quotation sheet is self-evident, and it can be compared with the contract.

3. During the construction process, you must get along harmoniously with your customers and try to respect their opinions.

Some decoration companies often have inconsistent words and deeds before and after signing a contract, and have two faces. There is no respect for the reasonable opinions and requirements of customers. When the customer asked to modify the drawings, he even spoke rudely to the customer, talked about design style and other professional terms, which made the customer very embarrassed, and made strong excuses when errors occurred during the construction. These phenomena must be avoided. Decoration companies must not only listen to customers' opinions with an open mind, but also have the courage to admit and correct their own shortcomings and mistakes, explain to customers in a timely manner, and establish a harmonious and harmonious relationship with customers.

4. Further expand transparency

Increase transparency when doing things, and frankly explain problems to customers, which will enhance customers' trust in you. Those who believe that "no business is good" will not make money, and many customers will "flee" you.