How do rural commercial banks do a good job in publicity?

Publicity is a powerful weapon for enterprise development, a guarantee for corporate culture construction, and an effective means for further sublimation of business philosophy. Increasing publicity and doing a good job in publicity is an indispensable key link in the current development of rural commercial banks and is of great significance. This article combines the actual situation of Wutai Rural Commercial Bank to analyze how to do a good job in publicity work. As the mouthpiece of rural commercial banks for external publicity, the business newspaper within the jurisdiction is a new initiative, and the printing quality, publicity content and style are gradually being improved. However, as an effective carrier of publicity, it is not enough to issue it only in the head office and branches. It should also be available in the government where the rural commercial bank is located and related units, banks, postal services, insurance education and other institutions. At the same time, we use the influence of directors, supervisors and other shareholders to allocate appropriate amounts of financial reports to them and transmit them externally. The LED electronic screens of rural commercial banks must be managed by dedicated personnel. The content of the promotion must include leadership instructions, business updates, business products, etc. Updates will be made in a timely manner within no more than half a month, and content will be changed immediately when there are urgent developments. If each outlet has LED electronic screens (such as interest rate screens), they must be managed in the same way. As a publicity board that can be seen at any time when entering a rural commercial bank, the publicity in corridors and corridors has a very intuitive and clear effect, and these places must be fully utilized. On the basis of the original publicity board, honor wall, slogan board and employee style display, relevant warning slogans, corporate culture concept display, etc. should be added. The content should be continuously enriched and closely follow the pace of publicity and development of the head office. Similarly, this will be implemented in all branches of the bank. Some rural commercial banks have produced many types of promotional materials, spending a lot of manpower and material resources, but the results are not obvious. Because, if you want to achieve good publicity effects, simply printing some small items will not solve the problem. The use of promotional materials must be of moderate quantity, exquisite quality, strong applicability and timeliness. To make customers happy, they must be low-cost, novel and durable, and can be used as daily necessities. effect. In addition, promotional materials can be placed in hotels, restaurants and entertainment venues with a large flow of people to increase social visibility. So far, some rural commercial banks have not yet established their own websites, which is an urgent problem. First, hire professionals to create the intranet, with scientific and technological personnel and publicity department personnel responsible for it; register the rural commercial bank's own website on the external Internet as soon as possible, and through the professional management of professionals, promptly upload leadership instructions, business trends, industry news, New product research and development, policy theories, document spirit, etc. are released. Through the scientific operation of internal and external networks, the visibility and social influence of rural commercial banks will be further expanded. At the same time, the website can also establish relevant links with other mainstream and portal websites to expand the publicity window through cooperative relationships. To achieve strategic planning for rural and commercial enterprises outside the jurisdiction, they must speed up the work of relocating and adding outlets, further enrich the service functions of outlets, improve the market layout, and continuously implement expansion outside the county area on the basis of solid and detailed local county layout. Therefore, publicity must go out to have a real effect. Rural commercial banks should make full use of the wide-coverage and influential publicity publications in the rural credit system and encourage employees to actively contribute. It is necessary to organize employees to write timely manuscripts on net deposit increases, loan marketing, net negative pressure, bank card marketing, etc., and to promote and report the business development, advanced deeds, and employee style of rural commercial banks well. Manuscripts must be submitted to the Propaganda Department of the Rural Commercial Bank Office, which will check and select the best ones for submission. The Propaganda Department must strictly assess the number of submissions and adoptions made by employees. Rural commercial banks must gradually build themselves into modern financial enterprises with safe operations, sufficient capital, and scientific layout. Therefore, it is urgent to establish network peripherals, and it is imperative to extend the publicity tentacles outward. The frequency of publicity can be increased through mainstream media, or through various methods such as wall slogans, electronic screens on main streets, and light boxes. Make use of local advantageous and characteristic resources to improve the level of publicity. For example, Wutaishan Rural Commercial Bank, where the author works, combines the Wutaishan international brand, focuses on the advantages of the tourism resource industry, and according to market demand, develops bank services around Wutaishan Tourism, such as applying for credit card access, issuing "Wutaishan Rural Commercial Bank Card", etc., to promote As a weapon, we can improve the market service level and market share of rural commercial banks. Through the Banking Regulatory Commission, the People's Bank of China and other departments, we will increase bank-bank cooperation, bank-enterprise cooperation, bank-securities cooperation, and bank-stock cooperation, and make good use of various platforms and resources. It not only has a broad platform for publicity, but also provides rich publicity. Only by organically combining publicity work with various activities can the corporate culture of rural commercial banks be extended to various fields.

Rural commercial banks must realize bank-wide data application systems and data centralization, and publicity work must keep up. At the same time, publicity is inseparable from technological content. It is necessary to build a data application system with complete functions, clear positioning, reasonable distribution, system integration, information security, flexible structure, and independence. We must promote the construction of our own online banking system through simulation design and expand the network system. influence on. Shareholders are the wealth of rural commercial banks and the source of continuous power for their development. It is necessary to make full use of this resource advantage to expand the radiation and influence of rural commercial banks and help them promote themselves. "The propaganda significance is greater than the actual significance." Publicity work must closely follow the pace of continuous development of rural commercial banks, be forward-looking and programmatic, and must become a strong support for promoting rural commercial banks to move towards first-class modern banks. (Zhang Xinyao Author's unit: Shanxi Wutai Rural Commercial Bank)