What is grandma's marketing strategy? Why do so many people line up every time I go?

Grandma's restaurant chain insists on becoming bigger and stronger under the modern management mode of Scientific Outlook on Development and standardization, vigorously promotes product innovation and technological innovation, and implements the strategy of big brand and regional market.

The organization also actively organizes employees to learn, and has trained many professionals, including management talents. Under the principle of market economy, Grandma's family adheres to the core concept of "the value in customers' eyes is the real value", adopts the chain operation mode of "30% product +40% environment +30% service" with high cost performance, and cooperates with scientific and standardized management to finally build itself into a first-class brand catering enterprise in China and even in the world.

More and more consumers don't want to do housework and don't have much time. Company managers are keenly aware of this market trend, seize the opportunity, change business ideas, expand business scope, and build consumers around restaurants.

With the word-of-mouth of customers as the main publicity channel, the organization created the catering myth of 12 "Grandma's Family" queuing for meals with advanced concepts and models, accurate positioning, sincere service and realistic style.