Joke Collection Website - Bulletin headlines - Birth nanny slogan

Birth nanny slogan

For many enterprises, it is difficult to grow up and move on.

Is there any way to solve this problem?

The answer is yes.

At the "Growth Thinking South China Tour Foshan Station" which ended on March 6th, Mr. Li Yunlong pointed out a bright way to solve the growth problem by sharing "Growth Thinking: A Method to Produce Growth Methods".

This bright road is to master the "growth gossip model" shown below.

"Eight Diagrams" originated from the Book of Changes, in which it was written that "Tai Chi gave birth to two instruments, two instruments gave birth to four images, and four images gave birth to eight diagrams".

It can be seen that "Eight Diagrams" gradually evolved from the eight hexagrams of "Taiji". What is Tai Chi?

"Tai Chi" is actually what we often call "Tao".

In the Book of Changes, it is written that "one yin and one yang is the way", from which it can be concluded that "two instruments" are yin and yang.

"Yin" and "Yang" are not so easy to understand, so Teacher Yunlong changed "Two Instruments" into a more modern "Aha".

So what is "aha"?

Teacher Yunlong thinks that "aha" means "the point where users have the strongest sense of product value".

My understanding of "aha" is: "The product excites the user and promotes his or her desire to buy."

In order to realize the "aha moment", you need to understand the nature of the following gossip:

In this part, Mr. Yunlong particularly emphasized one point: "Before making a brand, we must first make clear what the brand's' to-do task' is."

This "to-do task" is actually to locate the product first.

After all, consumers' cognition of products often begins with the brand.

The reason why the brand can be established is precisely because of its unique positioning.

Different positioning can reduce consumers' cognitive cost, which is the essence and significance of the brand.

The examples cited by teacher Yunlong, such as "the master of grabbing tickets" in Cheetah browser and "the assistant of answering questions" in sogou search, illustrate this point.

Many enterprises don't know what to do to have close contact with consumers, let alone how to guide them to buy their own products.

Teacher Yunlong believes that if you want to have close contact with consumers, you must have a strong promotion channel.

The core of a powerful promotion channel is fission flow.

As for how to obtain fission flow, Mr. Yunlong provided four methods: rewarding, helping, being on the list and fighting.

Knowing how to use these four methods, you don't have to worry about no fission flow anymore.

Consumers will not buy your products for no reason, so what can you do to make them buy?

Teacher Yunlong thinks that if you make a "behavior triangle", customers will come.

What is the "behavior triangle"?

In fact, the three factors that trigger customers' buying behavior are motivation, trigger and ability.

Motivation refers to the motivation factors of customers' purchase, including contrast effect, environmental pressure, benchmarking effect, altruism effect, 59-second effect, role motivation and manufacturing scarcity.

"Trigger" refers to "people and things that trigger the customer's possessiveness and then trigger the purchase behavior", including "brain trigger" and "scene trigger".

"Ability" refers to "customers' purchasing power", which is related to their ability to manage time, money, physical strength, brain power and environmental resistance, as well as their cognitive ability of goods.

Teacher Yunlong specially cited Didi's "behavior triangle" as an example.

In order to help the elderly who can't type get on the bus through Didi, Didi first set up a "Didi taxi voucher" that can be given away, which lowered the threshold for the elderly to take a taxi and improved the motivation of the elderly to take a taxi.

After that, Didi created a scene of "the elderly can get on the bus with easy operation" and pushed the elderly to try.

Finally, in terms of "ability", Didi transferred the task of typing to the children and grandchildren of the elderly.

As long as the younger generation inputs the starting point and destination into Didi, the system will automatically generate a sharing link.

They send this link to their elders, and they can travel happily by pressing the "OK" button.

It can be seen that the martial arts in the world are unpretentious and unbreakable.

Using the simple and convenient characteristics of human desire for marketing, consumers' buying behavior will be easier.

For many enterprises, the most difficult thing to break is the customer's first order.

How will you solve this difficult problem?

Teacher Yunlong believes that to eliminate customers' concerns, we should mainly start from two aspects: "trust" and "price".

In terms of "trust", you can use "brand promise", "user experience" and "third party endorsement" to eliminate customers' concerns.

In terms of price, we can use the five major knowledge of economics: psychological account, sunk cost, loss avoidance, proportional deviation and price anchor point, so that customers can eliminate their concerns and produce purchasing behavior.

Teacher Yunlong gave an example of a colleague asking for a new moon.

If you don't know Yue Yue well, it's hard for his colleagues to trust her.

Then, this month, the employer's worries were eliminated:

"Hello, I was recommended by your friend XX. . . "(Endorsed by an acquaintance)

"This is my prolactin certificate. . . "(institutional accreditation)

"I have been doing it for five years. This is a photo of me and the customers I have served. . . "(Other people's experience)

"My schedule for this month is full at once. . . "(Avoid loss)

"28 days 1 ten thousand yuan", "too expensive" and "42 days 1 ten thousand yuan" (price anchor point)

When you understand the principle behind this practice and apply it flexibly, why don't you worry about not receiving the first order from the customer?

Many enterprises finally won the first customer order, only to find that the repurchase rate was pitifully low.

What would you do if you were in this awkward position?

In this regard, Mr. Yunlong thinks that you need to try to increase the replacement cost of customers.

What is "replacement cost"?

In other words, when customers want to replace your product with other products, they find that the cost of replacing the product is very uneconomical, so they decide not to replace the product.

So what can be done to increase the replacement cost of customers?

Teacher Yunlong suggested that we can start from the following six aspects:

1. Satisfaction: Find ways to improve customer satisfaction. The more satisfied customers are, the higher the possibility of repurchase.

2, satisfaction rate: to meet the diverse needs of customers, the more you can meet the needs of customers, the more he can not do without you.

3. User growth: No one wants to stay stagnant for a lifetime and help users grow. In fact, it has locked in a strong cooperative relationship between you.

4. Member value: The greater your value to a member, the greater his value to you in turn.

5. Network effect: use the network to amplify the potential energy of the enterprise and make customers feel that you and your products are everywhere.

6. Value retention: an enterprise that does not know how to leave blank is not a good enterprise. Keep some value and keep some mystery, so that the customer will have surprises from time to time and she will love you more and more.

Many enterprises think it is very difficult to cultivate users' habits. Is that really the case?

That was not the case. Teacher Yunlong believes that once you can make users form a habit cycle, they will gradually become addicted to it.

Teacher Yunlong took "Today's Headlines" as an example.

Today's headlines have slogans such as "Take a break today and read today's headlines" and "I'm going to a far place and read today's headlines", which will form a habit cycle in the user's mind.

When they are not working, they immediately think of using today's headlines to kill time.

Today's headlines can be so hot, precisely because they have cultivated the habit of hundreds of millions of users using their own apps.

One of the purposes of many enterprises to hold activities is to attract more people to share in the circle of friends and expand the popularity of their own enterprises.

Unfortunately, contrary to expectations, few people are willing to actively share in the circle of friends.

If this happened to you, what would you do?

Teacher Yunlong believes that you must first understand the scenes that others are willing to share.

Generally speaking, people are willing to share three scenarios:

1, take the initiative to share: your product makes him feel the value, produces a sense of pleasure, and leads to his spontaneous transformation.

2. Social currency: Your product can make him have social interaction with relatives and friends.

3, interest stimulation: your product is good for him; Or he can help you promote it and get benefits from it.

Knowing these three scenarios, we can formulate targeted communication and sharing strategies.

For many enterprises, customer churn happens from time to time.

What would you do if you wanted to avoid this situation?

Teacher Yunlong thinks that customers no longer use your products, mainly because of two points: seldom use and forget.

In view of these two points, he suggested that the following three methods can be used to deal with them:

1, back to aha: Be sure to find out why customers are excited and want to buy again.

2. Recall channel: For lost customers, you can quickly establish a reach channel through EDM/ SMS/WeChat official account/applet //APP push, and take different retention measures according to the actual situation.

3. Hate loss: Human nature hates loss, and no one wants to be changed. If the sinking (replacement) cost of the customer can be increased, the greater the chance of retaining him.

Before listening to Mr. Yunlong's lecture, like many people, I found it difficult to grow up.

But after listening to his sharing, I suddenly realized that growing up is not difficult at all.

As long as we understand the "Tao" of growth: aha, and flexibly use the "gossip model of growth" mentioned above, it is really no longer a dream to achieve rapid growth!