Bank 3.8 Model Women's Day Activity Plan

Activity planning takes advantage of consumers' psychology to take the initiative to attack the specific holiday atmosphere. The following is the "Bank 3.8 Women's Day Activity Plan Model" compiled by me for your reference only. Welcome to read it.

World Bank 3.8 Women's Day Demonstration Project (I) I. Purpose of the event

Conscientiously implement the requirements of the corporate culture transformation plan of the provincial branch, convey the warmth of the organization through the selection of typical trees, advanced publicity, caring for the body and mind, and guide the female employees of the whole bank to be positive and make contributions.

Second, the theme of the event

Happy work, smart life.

III. Contents of activities

(a) the selection of outlets "top ten female employees". Through newspaper recommendation, select representative and exemplary female employees of grass-roots outlets to participate in the "Top Ten Female Employees" selection of municipal branches, commend and publicize the female employees of outlets who have made outstanding achievements and contributions in their work, and encourage the majority of female employees to "strive for hard work, service and performance".

(2) Organize to collect stories of "smart female employees". Select the deeds of outstanding female employees who have won honors at or above the municipal level in recent five years, and submit them to the city branch in the form of stories around the theme of "Happy Work, Smart Life", widely publicize the professional style and times style of outstanding female employees in our bank, and guide the majority of female employees to correctly handle the relationship between work and study, small families and everyone, and live happily in work and wisdom.

(3) sending letters of condolence. The Party Committee of the provincial branch sent a letter of condolence to every female employee for spiritual condolences.

(4) Hold fun games. In order to enrich the content of festival celebrations and create a good holiday atmosphere, combined with the actual situation of outlets, the county bank decided to hold a fun sports meeting on the afternoon of March 9, so that the majority of female employees could feel the warmth of the organization and have a happy and meaningful holiday.

Four. Activities require

(a) all units should carefully organize, widely launch, take a combination of self-recommendation and recommendation, carefully select the stories of "Top Ten Female Employees" and "Smart Female Employees", and actively cooperate with county banks to carry out commemorative activities.

(2) Female employees in the whole bank must participate in fun sports meetings. The business department of the branch and the branches in the north and east of the city should properly arrange the tellers and ATM note-adding personnel who go to work on the afternoon of March 9, so as to ensure that 0/00% of the female employees of the unit/kloc participate in the fun sports meeting. If the female employees of the unit do not participate in the activities for no reason, the main person in charge of the unit shall explain the situation to the county party Committee.

(3) This activity should be carried out in accordance with the relevant requirements of provincial branches to improve their work style, frugal, generous, civilized and healthy, and no outdoor activities, no separate distribution of gifts and securities, and resolutely stop extravagance and waste.

Bank 3.8 Model Women's Day Activity Plan (II) I. Activity Background:

March 8th International Women's Day is an annual Women's Day. With the continuous improvement of women's status in modern society and the increasing independent economic ability of women, "Women's Day" has gradually become a "marketing festival" that merchants attach great importance to, and banks have also launched a series of marketing promotion activities that make women feel excited. China Everbright Bank's "March 8th Festival" activity promotion plan is aimed at the specific holiday atmosphere, taking advantage of consumers' psychology, taking the initiative to attack, carefully planning, and comprehensively using network layout, interactive marketing, roadshow publicity, media promotion and other marketing means to promote products and brands, seize market share, improve product sales force and enhance brand affinity and influence.

Second, the promotion purpose:

Promote the series of wealth management products of China Everbright Bank, improve brand awareness and reputation, expand brand influence and appeal through activities, and increase the credit card limit of "Sunshine Card" of China Everbright Bank.

Third, the activity ideas:

1, follow the trend and win-win cooperation. The potential is weak, and it is difficult to achieve the effect of "great influence" and "great effect" on one's own. Even if it is realized, the "contribution" to the self and the consumption of resources are significant and considerable. In the case of a certain investment, in order to achieve the effect of "high output" and "excellent return", "combination" between "suitable" enterprises will be a good choice. Therefore, in this activity, China Everbright Bank can cooperate with a large shopping mall chain enterprise (such as "Youa"), make use of the same target audience and holiday concept of the shopping mall and itself during the March 8th Festival, strengthen cooperation between them, integrate their respective superior resources, join forces, jointly create momentum, expand the influence of holiday activities, and further improve the "output" effect of the activities. Show China Everbright Bank and its wealth management products to our target audience more deeply, so that they can have a deeper and thorough understanding of "Sunshine Wealth Management". 2. Vivid and unique, with a prominent theme. This activity, whether it is the publicity in the early stage, the fun and entertainment in the middle stage or the wonderful continuation in the later stage, will be closely combined with the characteristics of festivals and banks. The whole activity will be carried out step by step, and the climax of "relaxation" will be staged repeatedly. By enhancing the interaction of the competition and the participation of the audience, the effect of the activity will be enhanced to the greatest extent. Let our target audience know the product features of "Sunshine Finance" in a relaxed and harmonious atmosphere, and further deepen the brand awareness and product memory of China Everbright Bank.

Four. Event theme: (TBD)

"Who is the housewife who can manage money best", "There are rich women at home" and "Women's money is right" held the activity "Who is the housewife who can manage money best" on March 8. The whole competition will be closely combined with the corporate image and product characteristics of China Everbright Bank, and products such as "Financial Questions and Answers", "Gold Champion" and "Several Treasures" will be launched according to the product names and product characteristics of China Everbright Bank Plan A, Plan B and Plan E, so as to be lively and interesting, and let the audience remember China Everbright Bank and its products in a relaxed and happy environment.

Verb (abbreviation of verb) activity promotion;

Sunshine Financial Management Point of China Everbright Bank: Shopping Mall: Media Line: Activity Effect of Bank outlets: product features, brand image, multi-party linkage between shopping malls and bank outlets, and organic combination of point, line and surface. This activity adopts the propaganda and promotion methods of high-altitude bombing by media, collaborative linkage of shopping malls and POP display at terminal outlets. Expand the influence of our activities through the "point" of shopping malls, the "line" of outlets and the "face" of media control. The point of the shopping mall: to gather the consistency of the target customer groups and holiday purposes of the shopping mall and China Everbright Bank, we can hold a "sunshine card feedback activity" in the shopping mall (such as "Youa") one week before the start of the March 8 th Festival, and broadcast the activity information to us through the broadcast of the shopping mall. Moreover, by deepening mutual cooperation and understanding, China Everbright Bank can also consider sending personnel to various chain shopping malls to conduct publicity and organize activities, and handle bank card business for consumers in need on the spot (you can also consider giving some small gifts, such as four-piece makeup sets, advertising makeup sets, capacity repair sets or advertising compressed towels, etc.). ) further enhance the cooperation effect and expand the influence of the event. Connect outlets with "lines": cooperate with activities to show the layout of outlets and publicize activities (such as outlet posters, flags, DM sheets, etc.). ), and use the role of terminal POP to further enhance the momentum of the event. In the early stage of the activity, Everbright Bank can publicize at its outlets: as long as you handle wealth management products at all outlets of Everbright Bank before March 8, you can get gifts such as roses, greeting cards, sunshine shake cards, stainless steel tableware sets or advanced beach leisure chairs, and you can also participate in the roadshow lottery on March 8 with the obtained greeting cards.

In this way, the outlets and venues are organically unified, and the influence is expanded. Media control "face": regular advertisements and news information through the media (such as radio, newspapers, etc.). ), pre-promotion warm-up of the whole activity promotion flow chart (3. 1~ 3.8), bank outlets in the company mall, publicity media mall, bank outlets in the media mall, bank outlets in the event display media 1, application suggestion for broadcasting: 1, credit card reward 2, on-site card handling 2, courtesy of purchasing wealth management products 2, news information 2. In-store promotion and broadcast postponed before 1, hard broadcast information 2, news broadcast 1, event display 3, in-store promotion and broadcast 3, gift card lottery 1, hard broadcast 1, roadshow mid-term activity (3.8) and late extension (3.8 ~ 3./kloc In addition to "point" and "line", the whole activity must of course be controlled by "face", and the media propaganda should be used to expand the audience and enhance the communication effect of the activity. Through the control of "face", it is not only a "qualitative" help to the activity, but also an opportunity to publicize and enhance the brand and image of the enterprise.

Bank 3.8 Women's Day Demonstration Program (III) I. Theme:

Welcome "March 8th" real feedback.

In order to repay the long-term support of new and old customers, the sub-branch specially held the "March 8th" integrity feedback activity to enhance the brand awareness of the Bank, improve the service level, win a good reputation, and lay a solid foundation for completing the tasks in the first quarter and the whole year of 20xx.

Second, the purpose of the activity:

Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved.

2. The balance of savings increased by 3 million yuan, the activation rate of online banking reached 50%, and wealth management sales increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

Third, the activity time:

20xx March 5th to 20xx March 8th.

Four. Target audience:

All customers who hold our bank cards and passbooks and new account opening customers.

Verb (short for verb) activity:

During the 1. activity, all customers who apply for time deposit in our bank will get a gift to welcome the "March 8" real feedback activity.

2. During the event, in order to celebrate Women's Day on March 8th, the bank launched two wealth management products specially designed for lesbians: 153-day 77 wealth management bonds, with an annualized yield of 5.15%; 83 wealth bonds with an annualized yield of 365 days.

5.4%; All high returns, waiting for you to participate.

Six, the establishment of the activity leading group:

Separate work: During the activity, the tellers in the outlets wear their work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

Han Dan is responsible for uniformly hanging publicity banners and publicity display boards at outlets; Wu Xiaoming is mainly responsible for guiding the publicity information desk of outlets, guiding customers to participate in activities in an orderly manner, and actively doing a good job in collecting prizes; Feng is mainly responsible for the reception and service of corporate customers, actively guiding corporate customers, recording their basic information, guiding corporate customers to participate in activities in an orderly manner, and actively collecting gifts from corporate customers.

On that day, the sales staff at the front desk actively carried out high-quality service of outlets, improved the service quality of counter business, guided customers well, and effectively enhanced the service image of outlets.

Off-duty staff, one is responsible for the reception at the door, guiding VIP customers and providing green channel services.

The other is responsible for distributing gifts and backstage services.

Credit personnel at outlets should make recommendations to credit customers respectively and actively participate in our activities.

Seven. Implementation arrangement:

1. The lobby manager should do a good job in the early publicity of the business hall.

Specific requirements: the lobby manager wears ribbons to publicize and guide customers in the lobby.

The wealth management manager wears ribbons to publicize and explain wealth management products to customers waiting for business in the lobby.

2. Contact the personal business department of the city branch, build a short message publicity platform by using the information base, and inform our social security IC card customers by short message.

Specific requirements: Contact An Bin, Personal Business Department, and use SMS platform to send promotional messages to ic social security card customers.

3. Off-duty personnel conduct door-to-door publicity for each unit every day.

Specific requirements: the sales staff are divided into two groups, and the assistant to the president will bring off-duty staff into the unit every day to promote our products and issue business cards.

Eight, award setting:

Brand toiletries, cosmetics and other female products.

During the activity, all those who come to participate in the "Welcome March 8th" real feedback activity organized by our bank will be given gifts.