How to do a good job in tax publicity A brief discussion on how to do a good job in tax publicity

Abstract Tax publicity refers to the promotion of tax authorities’ external image, business processes, tax handling measures, and tax collection in order to further facilitate taxpayers’ tax processing and improve taxpayers’ awareness and compliance with tax laws and regulations. Publicity and notification activities on policies and other contents. On February 24, 1992, the State Administration of Taxation issued the "Notice on Carrying out Tax Awareness Month Activities" stipulating that April every year will be Tax Awareness Month starting from 1992. Looking back over the past 20 years, Tax Awareness Month has gone through a development path from a shaky start to an increasingly strong one. However, there are still many problems that need to be solved in our country's tax publicity.

Keywords tax publicity; problem; solution

1. Concept and functional positioning of tax publicity

(1) Concept of tax publicity

The "Interim Provisions on the Administration of Tax Publicity Work of the State Administration of Taxation" defines the concept of tax news publicity: "Taxation departments use newspapers, books, radio, television, the Internet and other news media and other means that the public is obligated to accept. Taxpayers, tax cadres and other people from all walks of life are timely informed of various publicity activities carried out by the Party Central Committee and the State Council on taxation work, taxation laws and regulations, and taxation work situations. "In general, tax publicity refers to further convenience. Taxpayers handle taxes, improve taxpayers' awareness of and compliance with tax laws and regulations, and carry out publicity and notification activities on the tax authorities' external image, business processes, tax handling measures, tax policies, etc.

(2) Functional positioning of tax publicity

Tax publicity should be included in the scope of tax services and can be positioned as, through extensive, comprehensive, targeted and persistent tax publicity, Make taxpayers familiar with and understand the rights and obligations conferred by tax laws, and consciously improve their awareness of tax law compliance, so that taxation work can be carried out smoothly. Since my country's current tax legislation is at a low level and there are many implementing rules and supplementary provisions, which are not conducive to taxpayers' grasp, tax authorities need to do a lot of publicity work to make up for the shortcomings of tax legislation. The intensity of tax publicity reflects the intensity of tax work. The scale, level, and mechanism of tax publicity can only promote the development of taxation if it represents the direction of tax development, widely publicizes the rights and obligations of taxpayers, and publicizes tax regulations. Tax publicity should conform to taxpayers' preferences, enable taxpayers to fully understand tax laws, shift taxpayers' attention from the amount of tax to the choice of tax types, and from passive acceptance to active attention to taxes.

2. Current status and problems of tax publicity

(1) Current status of tax publicity

In recent years, with the gradual revision and improvement of tax laws, tax concepts With the continuous progress of tax propaganda, theoretical discussions and specific work on tax propaganda have attracted considerable attention from both the central and local governments. Looking at the Tax Awareness Month activities across the country over the years, every year around the theme of Tax Awareness Month, we put forward publicity slogans, hang publicity slogans, set up director reception days or consultation points, release TV speeches, hold prize-winning quizzes, TV competitions, debates, etc. Activities such as speeches, theatrical performances, short-term training, and taxation knowledge on campus are carried out vigorously, creating a good publicity atmosphere and effectively improving the taxation environment. However, it is undeniable that although various places have spent a lot of manpower, material and financial resources, not many people have actually obtained tax information and knowledge in the tax publicity activities carried out vigorously in various places, and tax publicity has not achieved much. Despite the effectiveness, many places still carry out old propaganda methods year after year. Although the Tax Awareness Month activities over the past two decades have achieved significant results, compared with the development requirements of the tax industry and the economic and social development situation, citizens' tax awareness still needs to be further improved, and the tax environment still needs to be further optimized.

(2) Problems in tax publicity

1. The main body of tax propaganda is single and fixed, lacking cooperation from other departments. It’s not just tax propaganda, as long as tax-related issues are mentioned, the public will first think that the tax authorities at all levels should take responsibility for tax-related issues and be responsible for them.