What do you need to open a shoe store?

Have a good brand with excellent quality.

There are at least several well-known brands

How many mid-range brands should there be?

There is no low-end one.

Return and exchange should be negotiated with the agent.

Easy exchange, key signature, new goods.

Liquidity should be prepared.

Clerk training

Appropriate promotion and publicity

Shop decoration

The environment should be comfortable

Customers are in a good mood to run shoe stores. People often focus on decoration and purchase to create momentum or develop channels. There are crazy promotions and activities. In short, spending a lot of money is to sell more shoes and earn more money. Combined with years of practice, I personally think that in addition to the above points, the majority of shopkeepers should pay attention to some tiny details and master certain tips in their daily sales, so as to achieve the goal of getting twice the result with half the effort and not taking it. 1. Signboards and window We often see some shoe stores on the street. The shop is beautiful, the decoration is luxurious, the music is noisy, and the advertising leaflets are overwhelming. However, after reading them, it was only a glimpse and left no deep impression. In fact, a good signboard, a personalized store name and a neat window are often more representative of the characteristics of a store. Store names should be easy to remember, Mandarin and dialects should be the same, and words should be few and precise. The famous shoe chain in Wu Hanyou is called "Bubugun". The signboard design is simple and unique, and celebrities are invited to write it. Very famous, business is particularly prosperous. Although celebrities are not invited by everyone, it is bound to be expensive to spend more time on signboards and store names. Windows are more like people's faces. We must design windows if possible. The design should be neat and lively, and don't care about the electricity bill. The shoes put inside must be full of personality and eye-catching. It is best to match them with a crystal and decorate them with some plants and flowers to show their vitality and elegance. I used to have a shop. Passers-by often stop at the window and always hear "tut-tut" admiration. What's more, there is a pair of shoes. One says it's one color, the other says it's another color, and so on. The audience was in a very happy mood. Second, lighting and mirror lighting are available in every family, and mirrors are also available in stores. But the design is different and the effect is obvious. For example, a rectangular shop can be designed into 3-4 vertical rows. For the two rows above the shoe racks on both sides of the wall, it is best to install spotlights or spotlights, and install energy-saving lamps with equivalent wattage in the middle. It is best to focus the spotlight on shoes with diamonds and fashionable styles, so that customers can know at a glance the value and grade of shoes without introduction. As for the mirror, it refers to the shoe mirror. Many sellers, especially those who sell men's shoes, for the purpose of saving space, or don't think it is necessary to pay too much attention to the effect of the mirror, when designing the shoe-trying mirror, they simply made a small tripod-shaped oblique mirror, which can only be illuminated on their feet, thinking that it is enough to clearly illuminate the effect of the shoes on their feet. Actually, it is not. My method is: make the mirror into the shape of 120- 140cm and 20-25cm wide, and install it on the wall 20-30cm above the ground. The picture frame can be wrapped with some patterns. A slender mirror can make people look thin and straight, while a wide and short mirror will definitely make people look bloated. With this design, the thick legs are obviously thinner, the effect of wearing shoes is obviously improved, and the original ordinary shoes will become more unusual. But also can reflect the collocation of whole body clothes and shoes, and the purchase success rate is greatly increased. Third, the placement of shoes How to place shoes, different people have different views, different methods, and the purpose is the same. The basic principle is that similar styles and similar prices are put together, and the styles and prices are clear at a glance. You can take some unconventional placement methods, such as putting the beautiful side sideways, the exquisite heel facing the customer, the solid bottom facing down, and so on. Let it be fully displayed in which part of a shoe is most distinctive, with the same style, different colors and different placement methods. Better stagger the colors. Don't put the same colors together. When separated, it is rich in color. It is worth noting that many friends often put the whole pair of samples outside because there are too few styles. In doing so, we should pay attention to theft prevention. After all, a pair is more likely to be stolen. If you put one sample, you should change another sample at any time to avoid excessive color difference. Also, many new shopkeepers are not skilled in business and can't know the purchase price of shoes. When the customer makes a counter-offer, can you sell it, turn over the list and sweat, and when you switch to a customer, go to the next store as soon as possible to buy it. In this way, you can write the purchase price in the hidden position of each sample sole, preferably with a pencil, and write a long code, such as 35 inches, which will be written as 2007BED035F. If customers don't understand, they can understand themselves. They can sell it or not, and at first glance, they know that the efficiency has improved a lot. Therefore, it is necessary to master small skills. Fourth, pre-sales and after-sales mentioned after-sales, everyone can understand, but pre-sales may not be very familiar with it, or they have not paid attention to it at all. For example, when a customer comes and takes a fancy to a certain model, the salesperson trotts to the warehouse to get the size and tries it on for the customer excitedly. I got it from the customer, hehe, something went wrong. There is a stain on the vamp. "You try, my little girl is very tired when she runs." It's a bad thing to step on her foot. She has a hole in the sole of her foot by a nail. This is a big deal. No matter how high-quality customers are, they should also have opinions. Not to mention the loss compensation, improper handling, reputation is ~ ~ ~ ~ How to avoid it? We should do a good job in pre-sales. Every part of the vamp, upper and shoe should be roughly looked at, and problems should be solved in time when found. Don't let customers find problems before dealing with them. It is too late! It can be said that pre-sales work is the guarantee of sales. As for after-sales, everyone knows what quality assurance can establish credibility, so I won't waste my breath. What I want to say is how to make the after-sales cost free and how to create profits with after-sales. In my own shop, simple words are printed on the invoice: free maintenance with or without glue. How about sewing with glue? The cost is very small, but I still try my best to find that the wool is on the sheep. When customers come to repair, they should try to recommend her to change heels for shoe stickers and try to sell some insoles and shoe polish. I charge at least 5 yuan for a dollar of beef tendon, and one and a half copper heels 10. As long as your product is cheaper than the machine shoe repair shop, customers will generally trust you. In this way, the after-sales cost will be shared with customers, and there will be a certain profit. My daily money for alcohol and tobacco comes from after-sales. There may be a shop owner who disdains to earn such a small amount of money and thinks it will damage his image, but I think it is convenient for customers and for himself. Everyone is happy and willing. Why not? V. Tools and Accessories Every shoe store should prepare some necessary shoes repair tools and shoes accessories. Tools, such as hammers, hair dryers, electric drills, screwdrivers, clamps, knockers, blades, shoe braces, etc. , used to install and change heels, and accessories, such as shoe polish, cooling oil, cleaning agent, polishing oil, shoe polish, 502, soft glue, resin glue, heightening pad, full pad, half pad, heel sticker, etc. Shoes should be inspected when they are put into storage. Check the size and take a general look inside and outside. If there are stubborn stains on the vamp, wipe it with a paper towel dipped in cool oil and pull it out with pliers (it is worth noting that nails in shoes are inevitable and do not belong to the category of quality problems, which is well known in the industry), so tools are needed. Accessories will be used in the sales process. If the feet are low, wearing high heels is not effective. Give half a pad and fill it up immediately. If the customer wants a size 37, and you only have a size 38, put several layers of insoles to protect your feet immediately, so that the sales success rate is higher. In daily cleaning, shoe polish wax is used instead of rag, and the polished vamp is shiny and shiny, and the sunken toes can be restored by blowing with a hair dryer for a while. As for after-sales, it goes without saying that maintenance tools are indispensable. The use of various glues is described in detail. 502 or other quick-drying and quick-acting glue is used for leather surface. Before use, the parts to be bonded should be cleaned, preferably with a hammer. The dosage should be small and the action should be fast. You can press it by hand for a while. Soft rubber is used to bond insoles or other fabrics. If there is no professional rubber scraper, you can use a screwdriver instead. The two bonding surfaces should be evenly coated, allowed to dry naturally to 80%, pressed hard, and left for more than 12 hours. Remember not to wear it right away. If the above two methods can't work, use resin glue. The use method is the same as that of soft glue. Dry it 80% naturally, blow it to a high temperature of 70-80 degrees with a hair dryer, quickly adhere it, press it hard, and let it stand for more than 12 hours. In short, if a worker wants to do a good job, he must sharpen his tools first. Tools are used for maintenance and emergency treatment. Accessories can help sales, or they can be sold separately to earn a little money. Therefore, friends should learn the necessary simple maintenance skills, and shops should also have daily shoe accessories. Sixth, other small details In addition to the above, there are several small details to pay attention to. First of all, the clerk's clothes, not clothes, just shoes. For example, you drive fashionable women's shoes, and both the clerk and the boss wear sports shoes. So what is persuasiveness? Why do you let customers buy your fashion shoes? Then learn to try on shoes for customers, especially women's shoes, and customers are hesitant. At this time, the female boss or employee should be smarter and show the shoes to the customers immediately. Of course, you can only try it on if it looks better than hers. You can also say, "You wear these shoes better than mine, that's it, don't hesitate", and business is often done. Also, the music changes at any time, no one is on the road, put something lively, customers enter the door, put something soft when there are few people, and put something high when there are many people, creating an atmosphere of prosperous business, which can generally drive customers' desire to buy. It should also be noted that if your store can make a counter-offer and the price is random, sometimes many customers will try and wait and see. If a customer makes a counter-offer, you think you can sell it, but you can't answer it in public. You have to learn clever hints and hints, then the business will be done, and it will not affect other guests, so you can't stand everyone's counter-offer. However, whether you blink or pat your shoulder, you must be skillful, and you can't let the guests misunderstand, otherwise you will think that you are a womanizer eating tofu, stealing chickens and not eating rice, and you will become a dirty embryo. In addition, we should give our customers a sense of respect, flattery and praise. When giving gifts, it should be clear that not everyone gave them, and the words should be appropriate, which makes people feel high, but I just don't want you to see that I am fooling you, so that you will willingly give me Mani in your pocket and come back again and again.