What are the main responsibilities of the operation?

Operation can be understood in a broad and narrow sense. In a narrow sense, it usually refers to the operation of many sub-fields, such as user operation, new media operation, community operation, content operation and so on. These operations all take corresponding measures to achieve the purpose of innovation, retention, activation and transformation of users, and these operations often have many intersections, thus resulting in operations in a broad sense. In a broad sense, it usually refers to any series of behaviors, methods and means aimed at serving user behavior.

The purpose of operation is to guide the user's behavior and adjust the operation action in time according to the user's feedback, so as to promote the positive correlation between the user and the product, make the behavior of the user's own product more and more comfortable and smooth, and thus achieve the purpose of sticking to the user, which will distinguish our product from other similar products, and thus stand out from many products and become powerful. Little Bee Cloud understands that many industries need operation and maintenance in the network age.

Operation workflow, after understanding the overall appearance of operation, you need to understand the normal workflow of operation.

1, making strategy: evaluating the product stage (making different strategies according to different volumes)

Strategy); Evaluate the product form (tools, platforms, social classes and other different forms, the focus and orientation of operation will be different); Evaluate the current data (the current problems faced by the product and formulate corresponding strategies)

2. Decompose indicators and planning work: target splitting, resource acquisition, expansion and distribution, and work planning.

3. Implement and achieve the objectives: copywriting, activities, communication, product mechanism and expansion.

4. Test data and adjust direction: data analysis, user feedback, refining potential product direction and demand.

As an operation, copywriting ability is essential. This is also often overlooked by many people, who feel that they are not content operations or new media. It's actually wrong. For example, when you plan activities, such as propaganda copy, slogan, poster design copy, activity summary and so on. , you need to copy. This can be written at ordinary times, read at ordinary times and accumulated at ordinary times.