What does pop mean? What material does POP refer to?

All advertisements that help to promote sales, or provide information, services, instructions, guidance and other signs about goods inside and outside the store building, can be called POP advertisements.

For example, banners and vertical slogans hanging outside shopping malls. Friendly to provide you with commodity information. Eye-catching windows, colorful advertising towers and signboards will guide you into the store. Rows of flags marked with eye-catching trademarks, brand names and commodity images are flying on the criss-crossing ropes in the store.

POP advertisement: As the whole publicity space, POP is a big three-dimensional design, which should be classified, pay attention to the integrity of publicity, be more powerful and leave a deep impression on people. In addition, the overall layout of POP should be more neat and beautiful in the store environment. For a specific POP design, it is a small and relatively independent three-dimensional design or graphic design. It not only has shape, color, composition, volume and so on. You can also use other means to make it more beautiful and interesting, thus arousing consumers' desire to buy.