Captain America, LeBron, and Erya, come and watch the 2020 Super Bowl commercial collection of car companies

The Super Bowl, the annual event of the American people, just ended yesterday. Relying on the outstanding performance of star quarterback Mahomes, the Kansas Chiefs, who made their first appearance in the Super Bowl in nearly 50 years, faced the Garoppolo-led team. The San Francisco 49ers came back from defeat to win the Lombardi Trophy for the first time since 1970.

However, in the Super Bowl in recent years, the game itself is no longer the focus of people's attention. Football is the most popular national sport in the United States, and its annual championship game, the Super Bowl, is an event that every household pays attention to. The ratings have always been the first among the four major sports. The guests who perform at the annual halftime show are also from the entertainment industry. The most popular standout. All these have laid an extremely solid mass base for the Super Bowl, and the advertising benefits are self-evident. Due to the huge amount of exposure that attracts national attention, the sky-high price of advertising space played during the game continues to set the highest price in history.

This year, the average price of a 30-second ad in the Super Bowl was $5.6 million, once again setting a new record, and it was all sold out in November last year, which was the fastest in history. . The broadcaster, Fox, sold 82 30-second advertising spots, and eventually more than 50 ads were played. Compared with last year’s total of 91 advertisements, the total number of advertisements this year has dropped significantly, but this means that the overall duration of each advertisement is longer. As a seasoning for watching games, those "top" advertisements with increasingly higher quality such as novelty, comedy, and heartwarming are increasingly expected by viewers. Car companies are no exception. We can get a glimpse of car companies' plans for their key products in their annual car advertisements.

Audi

As soon as the Audi advertisement came up, we saw the short-haired Erya Maisie Williams. She was driving the Audi e-tron Sportback, the protagonist of the advertisement. In a somewhat doomsday-style environment, what we see are noisy and congested traffic conditions and anxious drivers. Erya sings the theme song "Let? It? Go" from "Frozen" and watches the closed gas stations, The old car repair shop on the roadside and another Audi e-tron left leisurely and drove towards the beautiful and wide road, hinting at the advantages of Audi cars and the future of electrification.

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Just in November last year, Audi launched the crossover coupe version of the e-tron, its first pure electric model? Sportback, Cheyunju also had the honor to participate in its world premiere ceremony. It has a drag coefficient of 0.25Cd, a maximum range (WLTP) of 446 kilometers, and a fastest acceleration of 100 kilometers in 5.7 seconds. As one of the important models in Audi's transition to electrification, the e-tron Sportback, which is more sporty and coupe-style, has started pre-sales in Europe and is expected to enter China as soon as the end of the year.

Porsche

A Porsche commercial at 2:30 allows the American people to watch a short movie directly during the Super Bowl.

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In a Porsche store in Germany, the clerks discovered that a Taycan Turbo S had been stolen by a masked man, and all the cars in the store were stolen. The people immediately got into a car one by one and started chasing. But these cars are not simple. There are not only the latest 992 and other 911 predecessors, but also the 917k, 918 Spyder, and even a tractor from 1960, so there is inevitably a fight for the car keys. A group of vehicles chased the Taycan and raced on the street, making people on the roadside envious and jealous. After finally stopping the Taycan on the dam, everyone discovered that this was a game they were playing, and the masked man was just a draw Just the "bad guy" clerk. Immediately after the next round started, a blond sister took away the Taycan's car keys, which also caused everyone to cry.

With this gorgeous Porsche promotional video, Che Yunju just wanted to ask, is there still a shortage of people in the store? Che Yunju also wanted to participate in such a drama.

Toyota

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The protagonist of the advertisement is the 2020 Highlander, which plays a rescue role. Agent Hill drove the Highlander and appeared in front of the factory workers who were about to explode, the western cowboy who was being hunted, the female scholar who wanted an alien monster, and her son who couldn't work as a taxi. They all died because of the car, There was no room for the horses and sleighs to sit down and they were left alone. So Highlander happened to be there to pick them all up, and this was not the first time Agent Hill said, "Go wherever you are needed."

GMC

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James appeared. The content is very straightforward, with 1,000 horsepower, 8487Nm of torque, and acceleration from 0 to 100 kilometers in 3 seconds. All these are achieved without making a single sound. It is silent. Of course, it also includes the last one where James dunks a basket that shatters the rim. He smiles and waits for the broken glass. The child falls. Finally, the words pure electric, zero emissions, and unlimited appeared. This is the GMC pure electric Hummer, which will be officially released on May 20.

Hyundai

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Hyundai is showing the Smart Park automatic parking function of the tenth-generation Sonata. The highlight is the invitation Three famous Bostonians, Chris Evans, Rachel Dratch, and John Krasinski, used strong Boston accents to make fun of the self-parking Sonata. Our familiar Captain America put down his shield and transformed into a coffee-holding man. neighborhood.

Jeep

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Remember "Groundhog Day"? It was also February 2 that year. Phil, played by Bill Murray, began to experience life over and over again in the archive at this point in time. But this time it found a brand new orange Jeep Gladiator pickup truck, and started to play with the groundhog in different ways every day. He also looked forward to getting up at 6 a.m. every day, "There is no day in the Jeep Gladiator." are the same".

Kia

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Kia’s advertisement this year seems to be quite satisfactory. The title is "Tough? Never? Quits", please Here comes Oakland Raiders rookie running back Josh Jacobs. Sitting in a Kia Seltos with his childhood self, he said that although it was very difficult for him to grow up alone, he would eventually prove himself on that rugby field one day. Seltos is Kia's latest small crossover SUV, equipped with a 2.0L naturally aspirated engine/1.6T turbocharged engine and CVT gearbox. It will be one of the main SUVs in Kia's global strategy in the future.

Genesis

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Genesis brings its first luxury SUV? GV80. Chrissy Teigen and John Legend played their true roles as a couple and went to a traditional luxury ball together. However, the two felt that these were too old-fashioned and decided to take everyone to try some new luxury. After Chrissy complained to everyone, John arrived belatedly in a brand new GV80.

In the cold winter of the auto market, and unfortunately encountered the impact of the epidemic, the days of major domestic auto companies have been even more difficult recently. While we're working hard, let's take a look at these ads on the other side of the ocean and relax.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.