I want to open a musical instrument shop. How to manage and operate?

First of all, whether you run a musical instrument store or other businesses, you must first make a good positioning. Being a

I want to open a musical instrument shop. How to manage and operate?

First of all, whether you run a musical instrument store or other businesses, you must first make a good positioning. Being a musical instrument store doesn't mean opening only one store. The main body of a musical instrument store is Qin, and a series of marketing are carried out around this theme.

Then marketing must go through the following points:

1. Market research

Market research is very necessary. You have to analyze where the audience is the biggest and what kind of people you want most. Conduct activities according to these audiences, for example, if the target audience is a professional pianist or a person with a strong literary atmosphere. Then the quality and brand of the piano are very important.

If it is aimed at students, or if it is entry-level, then the quality requirements for the piano are not so high. Here Lao Dai thinks the latter is easier to do marketing.

2. Storage location

Of course, in order to analyze the target population well, we should choose the position closest to the target population to save their time. Only for the sake of customers, can we get the money in customers' wallets better.

3. Packaging brand

This kind of cup is very important. In the era of advanced information, an ordinary cup may become the packaging of the cup brand used by the emperor, including the packaging of musical instruments and products. If you want to be big, you need to publicize brand stories and company culture and so on.

4. All the above is done, that is, the way of publicity, whether it is online promotion or community group, needs to be planned, such as how to get the phone number of parents, how to contact the school, and how to pass the information of the music store to customers. Do these things well, and your musical instrument store will surely become bigger and stronger.