Guiding opinions on developing rural e-commerce and promoting the development of postal industry

Strengthen the construction of rural terminal network

Accelerate the realization of postal service for every village. In accordance with the relevant requirements of the central government, in accordance with the provisions of relevant laws and regulations, and in line with the principles of meeting the needs of the people, meeting objective and realistic conditions and being economically rational, the unified standards for postal services in established villages are formulated. Establish a postal ledger for established villages, determine the specific methods, standards and progress requirements for direct postal service in various regions, clarify the responsibilities of all parties, strive for local support, and gradually realize stable postal frequency, safety and convenience, and mail to the village.

Fill in the shortcomings of rural express delivery, implement the "express delivery to the countryside" project in depth, and basically realize "express delivery to the village and outlets to the township". Encourage express delivery enterprises to set up express outlets directly in towns and villages. Support express delivery companies to set up employee return points. Guide express delivery enterprises to cooperate with third parties, or cooperate with a number of express delivery enterprises to establish cooperative outlets in towns and villages with small business volume. Support the development of crowdsourcing crowdfunding model of express delivery service in rural areas, standardize and guide rural offline service points of e-commerce enterprises such as rural Taobao to engage in express delivery service, and improve the rural terminal express delivery service network.

Promote rural postal express cooperation, improve the rural postal express cooperation mode, support postal enterprises to deliver express mail in rural areas, and encourage postal enterprises to build rural postal outlets into "express supermarkets" with open platforms. Support postal enterprises and express delivery enterprises (hereinafter referred to as "delivery enterprises") to cooperate to undertake rural e-commerce logistics projects. Encourage express delivery companies to open their own outlets in areas with large rural e-commerce business.

Optimize the operating mechanism of rural network organizations

Improve warehousing and sorting capabilities, support delivery enterprises to upgrade and transform county-level warehousing and distribution centers, form county-level operation nodes, and promote effective linkage between urban and rural areas. Guide delivery enterprises to participate in the construction of logistics parks and strengthen effective docking with large-scale agricultural products, agricultural materials and rural consumer goods distribution centers. Support delivery enterprises to establish storage and distribution centers by using transportation infrastructure such as rural passenger stations and freight stations. Improve the service function of township postal outlets, build transit nodes connecting counties and villages, and support rural e-commerce warehousing and distribution.

Improve the transportation and distribution system, improve the county-level nodes and upstream and downstream transportation organization networks of delivery enterprises, and realize the effective connection between rural delivery networks and trunk transportation networks. Encourage delivery enterprises in rural areas with stable and concentrated business flow, accelerate the promotion of regular, fixed-point and fixed-line mail express line mode, carry out two-way transportation and distribution services from cities and counties to towns and administrative villages along the way, and improve the delivery efficiency of rural mail express. Encourage delivery enterprises to integrate resources, cooperate in the development of transportation routes or entrust a third party to transport. Encourage rural passenger buses to transport mail express.

Improve the quality of terminal service, encourage delivery enterprises to increase investment in rural transportation and delivery, shorten the delivery time of express mail in rural areas, and improve the level of terminal delivery of mail. Improve the operation mechanism of village post stations, and strengthen the business training, technical support and quality supervision of village post stations. Encourage village post stations to enrich their functions, develop comprehensive convenience services, and superimpose the functions of receiving, sending, forwarding, delivering and self-service of mail express. Encourage express delivery enterprises to increase subsidies for receiving and sending items in rural areas and improve the operation level of rural express delivery outlets.

Create a well-known brand serving rural e-commerce

Build a platform for farmers to get rid of poverty and start businesses, promote postal express delivery enterprises to give full play to the advantages of "postal delivery to the countryside" and "express delivery to the countryside", and adopt precise means and joint methods to reduce the cost of starting businesses in poverty-stricken areas and help farmers in poverty-stricken areas increase their income. Encourage delivery enterprises to focus on agricultural products entering the city, serve agricultural cooperatives, small and micro enterprises and rural retail investors, and provide platform sales and delivery services; Contact local commercial departments and agricultural departments to independently develop local agricultural products. Support delivery enterprises to carry out rural public welfare activities. Encourage postal enterprises to carry out the "love package" project to care for primary school students in poor areas, and carry out activities such as the "mother package" project to help poor mothers.

Develop "internet plus" rural delivery, encourage delivery enterprises to use mobile Internet, Internet of Things, big data, cloud computing and other information technologies to promote the reform of service model. Guide delivery enterprises to connect with agriculture-related e-commerce platforms and cooperate in the fields of e-commerce, finance, transportation and delivery. And jointly promote the construction of rural e-commerce logistics infrastructure. Encourage delivery enterprises to carry out business cooperation and facilities construction with rural service sites of e-commerce enterprises, and gradually form an inclusive, open and integrated "internet plus" rural delivery system.

Create a private brand of rural e-commerce, encourage delivery enterprises to build their own rural e-commerce platform, and open online sales channels for featured agricultural products. Promote the unified development and construction of enterprise brands and agricultural products brands, and promote the transformation of agricultural products brands from regional brands to enterprise brands. Support postal enterprises to rely on postal music network, postal shopkeeper, convenience service station and distribution channel resources to improve the online and offline integrated postal rural e-commerce service system. Guide delivery enterprises to attach importance to brand effect, expand brand connotation, improve service quality, enhance competitiveness, and gradually form their own brands of rural e-commerce with different characteristics and differentiated competition.

Perfecting the postal service mode of rural e-commerce

Give full play to regional advantages to carry out "agricultural products+Datong city distribution", support distribution enterprises to combine their own regional advantages, improve the "agricultural products+Datong city distribution" model, adopt the principle of proximity, and sell and distribute local agricultural products through online advertisements, e-commerce websites, official WeChat accounts, etc., to cultivate regional consumer markets and serve local agricultural development. Guide delivery enterprises to cooperate with local rural cooperatives, supply and marketing cooperatives and other professional institutions to provide customized services and support the export of local agricultural products. For centralized production of agricultural products, they will enter the city in batches. Agricultural products produced by retail investors will be integrated into cities.

Give full play to the advantages of channels and expand express delivery services. Modern agricultural projects support the cooperation between delivery enterprises and large-scale agricultural production enterprises, pilot modern agricultural demonstration projects with express service, settle in modern agricultural demonstration zones, agricultural product processing bases and agricultural product logistics trade bases, participate in promoting the large-scale production of agricultural products, and provide "integrated" and "one-stop" services. Improve the "modern agriculture+express delivery" model, promote the formation of "one city, one product" and "one county, one product", enhance the pertinence and operability of serving local economic development, and enhance the level of specialization, standardization and scale of express delivery services.

Using the speed advantage to develop the direct supply of characteristic agricultural products to support the delivery enterprises to take the characteristic agricultural products of origin as the main breakthrough point, and form the direct supply mode of "one docking farmer, one docking user". Promote delivery enterprises to gradually form a set of planning, procurement, sales and delivery processes suitable for the characteristics of "origin", adopt differentiated delivery service mode, deliver fresh agricultural products within a limited time, and deliver dry agricultural products throughout the network. Guide distribution enterprises to develop cold chain logistics of agricultural products by project operation, and vigorously develop direct delivery service of normal temperature and chilled agricultural products.

Make use of the advantages of financial business, develop the characteristic products of rural inclusive finance, and encourage postal enterprises to provide farmers with postal financial services such as convenient remittance, small loans, payment collection and convenient payment in the process of serving rural e-commerce. Support postal enterprises to set up agency financial services in white-filled outlets and improve the coverage of postal financial services in rural areas. Encourage the Postal Savings Bank to develop products with inclusive finance characteristics that meet the development characteristics of poverty-stricken areas, and provide preferential policies for small loans to farmers. Support the Postal Savings Bank to pilot the development of mortgage loan business for rural land circulation management rights.

Make use of the advantages of outlets to carry out rural e-commerce purchasing approval, encourage delivery enterprises to carry out convenient purchasing services in rural outlets, and create benefits and convenience for rural users to shop online. Encourage delivery companies to combine the construction of rural outlets, establish a wholesale commodity system, and accelerate the launch of high-frequency consumer goods suitable for channel wholesale through big data. Encourage postal enterprises to optimize the functions of the "postal shopkeeper" system, improve the functional modules such as order settlement, and improve the enthusiasm of rural service points such as village postal stations and postal shopkeeper franchise stores.

Strengthen scientific and technological support and information application

Improve the professional level of transportation and distribution equipment, promote affordable vehicles, standardized transportation units and specialized loading and unloading equipment suitable for rural transportation, encourage delivery enterprises to use electric vehicles and clean fuel vehicles according to actual needs, speed up the elimination of old vehicles with large safety hazards and high energy consumption, and improve the safety and economy of rural transportation and distribution. Guide the delivery enterprises to evaluate the operation capacity of existing network links and nodes, and increase multi-temperature energy-saving refrigerators, cold chain facilities at terminal outlets and professional refrigerated trucks according to the development needs of cold chain logistics.

Promote the application of green agricultural products packaging, guide delivery enterprises to improve agricultural products transportation packaging, fully consider the requirements of green environmental protection, the characteristics of agricultural and sideline products and the characteristics of sales market in terms of material selection and packaging design, and promote the organic combination of packaging with agricultural products characteristics, marketing and brand. Popularize collapsible nested packaging boxes, reduce recycling costs and improve recycling efficiency. Supervise the delivery enterprises to purchase food packaging materials that meet the relevant grades in accordance with the relevant requirements of national food safety.

Promote the integration and upgrading of information, encourage delivery enterprises to promote the standardization of equipment in rural outlets, equip them with PDA handheld terminals, and bring them into the unified management of information systems to realize the integration and upgrading of information in grassroots outlets and improve the tracking of mail express information. Encourage delivery enterprises to connect with e-commerce information systems in transportation, agriculture, supply and marketing industries, gradually establish a rural e-commerce supply and demand information sharing mechanism, and build a rural logistics information platform.

Increase policy support.

Improve policy guarantee, strengthen coordination with local development and reform, finance, land, commerce, transportation, agriculture, supply and marketing departments, and strive for local support in planning, finance, land, projects and finance. Actively promote the integration of distribution services into local government rural e-commerce projects. Support delivery enterprises to participate in the construction of "information into villages and households", and transform qualified rural outlets into information clubs for benefiting farmers. Promote the refinement and implementation of support policies for the postal industry.

Strive for financial support, actively strive for the financial input of governments at all levels for rural e-commerce delivery services, strive for local comprehensive demonstration funds for "e-commerce entering the countryside", rural e-commerce development funds, timely distribution subsidies for agricultural products entering the city and other financial support, and strive for local governments to give financial support to delivery enterprises' e-commerce warehousing and distribution centers, rural e-commerce service stations, rural delivery outlets, facilities and equipment renovation, information system construction, organizational model innovation and other projects. Strive to establish financial support channels for rural e-commerce delivery such as transportation, agriculture, supply and marketing.

Improve the level of government services, deepen the reform of "simplifying administration and decentralization, strengthening supervision and improving services", improve the terminal management mechanism of express delivery outlets in rural areas according to law, and explore the investigation of public satisfaction with rural express delivery services and the punctuality rate of express delivery time limit. Strengthen safety supervision, implement territorial management, urge delivery enterprises to earnestly perform the main responsibility of safety, and ensure the safe and smooth delivery channels. Support delivery enterprises to formulate enterprise standards such as packaging and transportation suitable for delivery of agricultural products according to the actual business development, and participate in the construction of industry standard system. Build a communication platform with related industries to promote exchanges and cooperation in personnel training, marketing and quality control.

According to this opinion, postal enterprises and express delivery enterprises should adhere to the principle of market dominance and government guidance, give full play to the subjective initiative of enterprises, take the initiative to connect with postal management departments, form a joint force of government and enterprises, and choose the promotion path and development model of serving rural e-commerce according to local conditions.

Postal administrations at all levels should unify their thinking, raise their awareness, combine the development of postal services in rural e-commerce with the comprehensive construction of modern postal services suitable for a well-off society with a high sense of political responsibility and historical mission, earnestly perform their duties of promoting the development of postal services in rural e-commerce and make contributions to agricultural upgrading, rural development and farmers' income increase. It is necessary to strengthen publicity, create an environment and enhance the social cognition of postal service for rural e-commerce; Summarize experience, set an example, and commend local typical enterprises and projects that have achieved good results in serving rural e-commerce. It is necessary to formulate local implementation opinions based on the actual situation, strengthen overall coordination, refine objectives and tasks, strengthen supervision and implementation, and ensure the smooth progress of rural e-commerce postal work and achieve practical results.