Huawei brand design concept

Zhang Pingan, president of Huawei, said he hoped Huawei could sell its products all over the world. In addition, the sign is red, which is very similar to the color of the sun's light, which means radiating light. Ren Zheng Fei, founder of Huawei, said that Huawei's logo is a chrysanthemum, which means its employees should be full of vitality and unity. It seems that Huawei wants to do both.

One is identifiability. The design adopts the gathering and scattering mode, and the eight petals are creatively composed of the gathering and scattering initials H and W(W, H, W), which is highly recognizable. The second is symbolic meaning. Eight petals of flowers radiate outward, which symbolizes the prosperity of Huawei's development. The convergence of the underlying core shows the core focus of Huawei's concept of adhering to customer needs and creating value for customers. The petals slowly open, and light and shadow elements are added to the petals, which reflects Huawei's innovation, stability and harmony, and implies Huawei's concept of being proactive, innovative, harmonious business environment and open cooperation, making Huawei more stable, international and professional in its development. The third is regionality. The use of China red and spherical elements shows that Huawei is based in China and going global.