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How to use sports to start a business
From upstream to downstream, sports events include clubs, event operations and sports marketing. Among them, the club is responsible for the training and participation of players; The event operation company develops, promotes and manages the event in a unified way around the event IP to maximize the IP benefits of the event; Sports marketing seeks sponsorship support for the event to help the event expand its influence; Venue operation provides venue support and corresponding derivative services for the competition on the competition day; Sports media amplify the brand and value of IP through the media, and at the same time realize realization through broadcasting rights; Basic services include sports training, fitness services, intelligent hardware and other categories to meet the sports consumption needs of the public in various sub-categories from all angles. For example, physical exercise can help to improve.
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