The Development Course of Popular Internet TV

From September 25, it took Luo Jiangchun only two years to become the world's largest P2P video-on-demand platform.

On January 2th, China International Private Equity Investment Forum won the "Top 3 Enterprises with the Most Investment Value in China in 28".

Xiaoli and Italy "If an internet company surpasses Google in the next few years, it will definitely appear in the field of online video." The words of Sun Zhengyi, president of Softbank Group, have become the spiritual pillar of network video investors. In 26, influenced by Google's acquisition of Youtube, the number of video websites in China surged to more than 2. These include active sharing network videos, such as Youku, Ku6, Tudou, etc. It also includes live and on-demand network videos, popular, PPLive, UUsee, QQLIVE and so on. A number of top international VCS such as Softbank, Sequoia, Carlyle, SIG, DCM, etc. all entered the P2P network video field with a total investment of more than 1 million US dollars. These video websites can provide streaming media advertisements like TV stations, which makes people see a huge and attractive market.

In the view of Luo Jiang Chun, CEO of Popular Online, the performance of online video in the past two years is more like a money-burning game. "Non-P2P video websites need to pay huge sums of money to operators to maintain huge traffic." Gu Yongqiang, president of Youku.com, said, "If you don't have hundreds of millions, you can't play video", which has become a realistic portrayal of online video.

"Portal websites share the space of paper media, online games are targeted at teenagers, and online video creates a brand-new media platform that is no less than TV and movies." Luo Jiangchun's optimism is full of caution. "Baidu's listing took six years, Tencent's listing took six years, Alibaba's listing took seven years, and online video has just started."

Unlike other video sites, which are "capitalists take the lead", Luo Jiangchun is from a technical background. In 24, he worked as a network conference system architect and project technical leader in the multimedia real-time communication department of Cisco Systems, USA. At that time, the business of commercial multimedia in China was not smooth, but with keen insight, Luo Jiang Chun discovered the treasure of online video.

Analysts said: "In 28, the entire video advertisement will reach 1.5 billion yuan. Even considering the favorable factors such as the Olympic Games, it is an extravagant hope for online video to make a profit in 28."

"The next 3-5 years will be a time for online video companies to practice their basic skills. As the industry becomes more and more mature, the cooperation between the upstream and downstream links of the industry will become better and better, and the video industry will eventually catch fire. The current bubble should be at a relatively large stage, and then it will be the stage of clarification of the entire industry region. Between short-term profit and long-term development, the latter will be firmly chosen. " This is Luo Jiangchun's "Italian principle".

according to the latest network statistics, the growth rate of popular users ranks first among similar websites when many video websites are fighting for advertising rankings.

the "cold snap" and the opportunity network video experienced a "fantastic" start for two years

and it was the first time that it encountered a policy cold snap. The State Administration of Radio, Film and Television and the Ministry of Information Industry promulgated the Regulations on the Administration of Internet Audio-visual Program Services (hereinafter referred to as the Regulations), which came into effect on January 31, 28. This means that only state-owned enterprises or state-controlled enterprises are qualified to provide internet video services to netizens, and they need to obtain the permission of audio-visual services from the State Administration of Radio, Film and Television before obtaining the permission of Internet access from the Ministry of Information Industry.

Dr. Jeikiy, an expert in the Internet industry and the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said: "The promulgation of the detailed rules of Order No.56 coincides with the speculation of the industry. The rapid development of the Internet video market in recent years requires the government to supervise, but supervision is not the main purpose. The purpose is to promote and promote the healthy and orderly development of the Internet video market. "

As a flagship enterprise of P2P video-on-demand, popular CEO Luo Jiangchun said that from the perspective of national information security and long-term healthy development of the industry, video supervision "has more advantages than disadvantages". The popularity of the manageable P2P technology is precisely due to the strict supervision of the broadcast video, and the popular manageable P2P technology can identify and effectively supervise the content. In the eyes of the industry and users, Fashion has always been a healthy and sunny brand and an excellent portable application.

The popular video-on-demand technology is the most advanced, which can properly use resources, technically solve this problem, and promote the increase of broadband monthly subscription services, which telecom operators most want to see.

Copyright has always been an insurmountable legal issue for video websites. Luo Jiangchun said that it is his best business model to obtain formal copyright and provide online advertisements for it. "Although the pirated and illegal online viewing or downloading business continues on the free cake of China Internet, the popularity has been working hard. From the perspective of this overall industrial chain, popularity is to make a platform close to the terminal, and copyright owners provide high-quality content upstream. Through the popular platform, end users can get a high-quality genuine video experience. "

Huang Yong, director of the Development Research Center of China State Administration of Radio, Film and Television, boldly predicted that "in the next decade, new video media will occupy half of the audio-visual media."