How to write the slogan of Bird's Nest Hotel?

Just after being fined for endorsing WeChat business, well-known media exposed a series of problems such as false propaganda and induced consumption in Zhao's endorsement product "Yanzhiwu". 202 1 some media found that the advertisement of bowl swallow in Yanzhi House had played slogans such as "I heard that it is better to eat bird's nest when pregnant". At the same time, the staff of Yanzhiwu flagship store also said that long-term consumption by the elderly can improve immunity and regulate the stomach.

Brand promotion is good for the health of the elderly and pregnant women, but some media asked the customer service of Yanzhiwu, and the other party said that the efficacy of bird's nest was not supported by experiments and data. Official website, from the Food and Drug Administration, found that the ready-to-eat bird's nest in Yanzhiwu had no batch numbers of medicines, health foods and formula foods for special medical purposes.

Seeing that the "Thunder" storm in Jing Tian had just subsided, another famous artist overturned. She is Zhao, known as the queen of viewing. It is reported that the bird's nest brand "Yanzhiwu" endorsed by Zhao is also suspected of false propaganda. Because the brand uses well-known spokespersons, it has played a role in inducing consumers' consumption to some extent.

In order to solve this problem, the CSRC requires the brand to list the specific propaganda caliber of advertising and other related publicity materials, and specify whether there are compliance risks such as false propaganda, and hopes that it will reply within 30 days, but Yanzhiwu brand has not responded to its related questions so far.

Another netizen broke the news that the Yanzhiwu products endorsed by Zhao were also questioned for a series of problems such as false propaganda and induced consumption. As early as 202 1, some media noticed the related problems of Yan Zhai. Relevant departments sent feedback to Yanzhiwu, raised 57 questions and exposed many problems of the brand.

In an article, "Insight IPO" questioned the high marketing cost of Yanzhiwu, the existence of false propaganda disputes in advertisements and the competition with brands such as Xiaoxiandun, which also became the focus of the inquiry letter. The advertisement of Yan House is really exaggerated. For example, it is said that it is better to eat bird's nest when pregnant. Eating bird's nest for a long time in the elderly can improve immunity and regulate the stomach. Until now, the brand still uses these words as advertising words.

The official website of the Food and Drug Administration found that this brand of bird's nest is ready-to-eat bird's nest, which does not contain drugs, health foods or special medical uses, and the official has not issued any certificate that other products have these curative effects. At the same time, the reporter also noticed that the advertising information on the brand's official website has not changed so far, including the stunt of "Good Bird's Nest specially developed for pregnant mothers", claiming that their own bird's nest can provide enough nutrition for pregnant mothers, and can also improve the nutrition needed by babies in the brain development stage.

Some lawyers also commented on this matter. He said that the customer service behavior of Yanzhiwu is obviously induced consumption and does not involve crime. If the claimed efficacy is false, it involves fraud. It is not difficult to draw a conclusion from the current media reports that Zhao Liying's endorsement has overturned again. This is not the first time she has endorsed the turn-over of WeChat business.

Celebrity endorsements including Zhang Ting, Hong Tao, Chen He and Guan Xiaotong were overthrown. These people are either spokespersons or franchisees or WeChat merchants. After the accident, most of them chose to keep their distance from each other. However, the Internet always has memories, celebrities abuse their influence, and their word-of-mouth will be greatly affected.

Health care products are a profiteering industry, especially bird's nest. Before, the bird's nest industry was hit hard and there was a terrible "blood swallow" incident. Bird's nest mainly refers to the nest of some swallows. Most edible commercial bird's nest comes from Jin Siyan. During the reproductive period, Jin Siyan's salivary glands will expand and then secrete a lot of saliva. Jin Siyan will use saliva to build a bird's nest, and finally breed little Jin Yan in the nest.

For this series of questions, "Swallow House" did not give reasonable feedback, only mentioned that "eating bird's nest products is more of a eating habit and lifestyle, rather than treating it as a medicine that can cure all diseases". It is not difficult to see whether such rhetoric is intended to excuse itself. In addition, in this process, the relevant customer service staff also avoided talking about such problems.

Nowadays, the attention of the outside world is focused on Zhao, the spokesperson of the brand. It is reported that Zhao Liying made a mistake because of endorsement. He was punished by the official name for endorsing a WeChat business brand, and the brand also paid a fine of 6,543,800 yuan. Now Zhao Liying has problems with the endorsement brand, which is bound to cause many netizens to question.