How to show the brand children's shoes store at 6 o'clock to make the store business better?

The display of Miss Wang's children's shoes store lacks individuality and tends to be similar, and there is no obvious partition with the surrounding three children's shoes stores. It is difficult to grasp the consumption psychology of local consumers in the highly competitive market, which highlights the shortcomings of profits. Solution: To solve the problem, we must first know the problem and design a solution. Miss Wang's children's shoes store is located in the resettlement house of the community, with average consumption power, but there are four children's shoes stores, and the competition is extremely fierce. The brand of children's shoes displayed in Miss Wang's shoe store should stand out among many brands and firmly grasp the eyes of consumers, which needs to be realized through display design. Let's see if Miss Wang's children's shoes shop violates the following display principles: First, the color matching is harmonious. Many experts suggest matching with the same color system. Children's shoes of the same color will give people a very comfortable feeling and the grade will be improved. However, displays cannot be generalized. It is necessary to analyze specific problems, give priority to color harmony, and try to put children's shoes with the same color and uniform style together. Some experts also suggest using cool colors to set off warm colors, such as using green children's shoes to set off red children's shoes and using blue children's shoes to set off yellow children's shoes. Shoes placed on the shelf are not allowed to have 50% cool color and 50% warm color, and it is better to have a ratio of about 4: 6. (Miss Wang's children's shoes store does not display the same color, which makes people feel that the shoes are not of high grade. Too many warm shoes make people see things in a blur. (2) Highlight key points and characteristics. Show the recommended special children's shoes in a prominent position in the shoe store. The display style of goods should be unique and unique, with outstanding characteristics, highlighting the distinctive brand image and rendering the brand's appeal. The display of Miss Wang's children's shoes store meets this requirement. Thirdly, shoes with distinctive themes have their own inner soul and must be displayed through display. Let consumers know at a glance whether your brand is sports children's shoes or fashion children's shoes, shock-proof children's shoes or nano children's shoes. The display with distinctive theme not only shows the unique design concept of brand children's shoes, but also attracts consumers visually and stimulates consumers' desire to buy. For example, the children's shoes you show are mainly sports, leisure and fashion. Its generous and beautiful design and the integration of European and American styles and Asian elements in children's shoes will naturally attract consumers who are eager to buy sports, leisure and fashion. (Miss Wang's children's shoes store shows a clear theme. Fourth, make rational use of the so-called living area, and then face the area where the direction of people flow is the easiest to see, and vice versa. We should put the main children's shoes in the living area and the secondary styles in the dead area, which can greatly increase sales. The display of the living area should be timely, depending on who comes to buy shoes from you every day, grasping the time law of customers coming to the store, and rationally distributing the display of children's shoes. For example, people who come to the store on Monday, Tuesday, Wednesday and Sunday are generally "mothers" with higher income. You can put some fashionable, expensive and unique children's shoes in the living area. There are more people coming to the store on Thursday, Friday and Saturday, so you can hang ordinary and low-priced children's shoes in the living area. (Miss Wang's children's shoes store's living area is not displayed in time) Fifth, there must be a sense of hierarchy. The exhibition space should be reasonable, smooth and highly oriented. At the same time, we should pay attention to consumers' consumption habits and psychological endurance. Generally speaking, consumers need enough free space to make their own choices. The display should not be too crowded, and it should be rhythmic and layered. It is best not to put shoes of the same style and size together, so as not to make customers feel that the shoe store is like a warehouse. The display of Miss Wang's children's shoes store lacks a sense of hierarchy. Sixth, it is natural for children to pay attention to the service of children's shoes shop. Of course, brand children's shoes should show the psychological characteristics of children who are lively, energetic, healthy, happy, comfortable and cool. We can use children's life props to simulate children's real life, so that the children's shoes you show can show the confident and fashionable childlike life of children in the new era. This way can increase children's sense of identity and belonging, and can also effectively arouse the imagination of children and parents and stimulate their desire to buy. The display of Miss Wang's children's shoes shop shows a childlike life. Through comparative analysis, the reasons why Miss Wang's children's shoes store is unprofitable are: poor layering, unscientific color matching and no dialectical use in the living area, which restricts the profitability of Miss Wang's children's shoes store. Must be improved. Miss Wang improved the display of the shoe store in time, and a month later, Miss Wang's shoe store began to make a profit.