Valentine's Day merchandise event planning plan

Valentine’s Day Merchandise Event Planning Plan (Selected 5 articles)

In order to ensure the smooth development of the event, it is usually necessary to formulate a complete event plan in advance. The event plan is for a certain event Developed, including specific action implementation details, steps, etc. How should we develop an activity plan? Below are the Valentine’s Day product event planning plans (selected 5) that I have collected for you. I hope it will be helpful to you.

Valentine’s Day Product Event Planning Plan 1

1. Foreword

A flower shop is a beautiful and elegant place, and floral art is the soul of the shop. Beautiful flowers convey people’s colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this beautiful city! Here, we work hard and struggle just for the fragrant garden, people's bright smiles, and a bright future!

Valentine’s Day is approaching. This romantic, emotional and charming day is a day that our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target strategy

1. Overall goal:

In the Sansanmen Valentine’s Day event, achieve the success of the event and recruit more customers for the flower shop. More customers, win more people’s support and love, and ultimately achieve the greatest benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than 20,000 yuan per day, order no less than 200 flowers per day, and send flowers a lot every day. at 300 times. The total number of scattered flowers is 3,000.

3. Purpose of the event

With the improvement of people’s living standards, people’s various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

IV. Activities Objects

Our flower activity mainly targets people aged 16-30. 82.2% of these young people have a novelty-seeking mentality. There will be a consumption boom for this consumer product.

5. Activity theme

"Flower invites you to spend Valentine's Day together"

6. Activity method

(1 ) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity - door-to-door flower delivery project

2. Valentine's Day themed flower exhibition activity

3. Valentine’s Day flower bouquet promotion event

4. Valentine’s Day flower arrangement special event

5. Small supplies related to flower arrangements

7. Event time and location

(1) Event time

This event will last for three days, namely February 12th, 13th and 14th.

(2) Activity location

The location of our flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Valentine's Day.

8. Advertising cooperation methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

9. Early preparation

(1) Personnel arrangement

1. Recruit 30 temporary people before the event date The workers (19 women, 11 men) are responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. Delivery personnel are required to be familiar with the local environment so that flowers will not be lost or misplaced. Late delivery of flowers, etc.

8 delivery personnel are needed (our store originally had 2 delivery personnel and 6 male temporary workers);

2 personnel are needed to answer phone calls and online orders (our store originally had 2 delivery personnel and 6 male temporary workers) 1 customer service staff, 1 female temporary worker);

5 bouquet decorators (the store originally had 2 bouquet decorators, 3 female temporary workers);

2 door door staff Propaganda, 5 street propaganda personnel (6 temporary workers, 2 women and 5 men, the women promote at the door, the men go to nearby universities as an excuse to promote);

Arrange 14 people to sell loose flowers to nearby universities , movie theaters, entrances to large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together (our store originally had 1 salesperson and 13 of them were female temporary workers. The salesperson will give a little thought to these 13 temporary workers. Training);

In addition to the necessary requirements for temporary workers for outsourcing, other temporary workers can hire some college students working part-time nearby. The cost of part-time college students is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute flyers and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package the items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, 10 people will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

12. Cost budget

Temporary labor costs: 30 people, with an average salary of 500 yuan per person for 3 days

Store decoration: replace some old ones Old jewelry, a red carpet from the store entrance to the inside, the store decoration is more prominent than the adjacent store, attracting the desire of passers-by.

About 2019 yuan

Advertising expenses: 300 yuan for a banner, about 800 yuan for 10,000 leaflets, about 5 large display boards in the attachment area for one month, each one costs about 8,000 yuan per month

Project cost

Temporary labor cost 15,000 yuan

In-store decoration cost 2019 yuan

Advertising cost 41,100 yuan

A total of 58,100 yuan of Valentine's Day merchandise activity planning plan 2

1. Purpose of the activity'

1. Seize the promotional opportunities of festivals (Spring Festival, Valentine's Day), and use event content and activities Object innovation avoids the vicious competition of "price competition" and "competition for customers", and gives customers a sense of freshness and stimulates their desire to consume;

2. Improve the sales performance of beauty salons and attract new customers;

3. Build the brand image and popularity (reputation) of the beauty salon and enhance customer loyalty;

2. Theme of the event

A lifetime of love and sincerity Showing Love

Theme of Activity (1): Love for the New Year, Showing Love with Gifts

Theme of Activity (2): If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

III. Activity time

January 11 to February 13

IV , Activity target

1. Activity (1) Target audience: aged between 23 and 45 years old, tastefully dressed, especially men who drive private cars and beauty salon customers;

2. Activity (2) is for the target audience: participants and the husbands (or boyfriends) of beauty salon members;

3. Activity (3) is for the target audience: participants and all those participating in the selection

5. Activity Content

Activity (1): "Love in the New Year, Gifts to Show Love" Special Promotion

During the activity, all men You can purchase the "New Year Beautiful Heart Gift" special package (valued at RMB 999) at the beauty salon and give it to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support in the past year. Support and help for yourself;

Beauty salon customers can also promote at the same time (lovers can enjoy event discounts);

Beauty card can enjoy nine special discounts:

1. Choose from basic care items twelve times;

2. Choose body care items four times;

3. Receive the "Infinite Love" guest outfit A set of product gift boxes (special packaging) for my wife (girlfriend);

4. On February 14th, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, delivered by a dedicated person Go to the designated person;

5. Receive a brand-name men’s belt (or brand-name shirt, wallet);

6. Receive a men’s-specific facial cleanser;

7. Free kidney care for men;

8. Receive a love vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

< p>9. If you place an order on the same day, you can get a 10% discount;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get an additional 10% discount (discount on top of that) )

Activity (2): "If you love me, say it bravely" Love Vow Expression Activity

During the period from January 11 to February 11, anyone who purchases "New Year's Beauty" Men and husbands (or boyfriends, note: there is no need to purchase the "New Year Beautiful Heart Gift" special package) who are members of the beauty salon can receive a love vow card at the beauty salon and write their own touching words. , posted on the heart-shaped board at the entrance of the beauty salon, let everyone witness their feelings for their lover and make their love eternal!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

From January 20 to February 13 (before 3 p.m.) During the period, all female friends can receive a coupon for the best love words selection, and select the best love words in their minds for various awards. All female friends who participate in the selection can receive an experience coupon from the beauty salon (or ×× yuan voucher),

And participate in the lottery to win exquisite prizes;

The selection results will be announced at 17:00 on February 12th, and the "Most Touching Love Words Award", "The Most Creative Love Words Award" and "The Best Popular Love Words Award" will be announced at 17:00 on February 12th. There are five awards including "Award for the Most Simple Love Words" and "Award for the Most Humorous Love Words". The winners will all receive a free Western restaurant couple's set meal (or a free couple's movie set);

Drawn at the same time Several winners will participate in the selection (awards and prizes are determined by the beauty salon);

6. Promotion of the event:

1. Key time for promotion: five days before the event;

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Five days after the official opening of the Spring Festival;

2. Promotional methods:

a. Distribution of orders (theme: a letter to a man,);

b. Hanging banners (activity theme);

c. Posters

Posted or displayed on exhibition stands (activity content description);

d. Newspaper folder;

e. Promotion of female members of beauty salons, asking to bring them to their husbands or boyfriends;

f. Others;

7. Event notes :

1. The leaflet should be provocative and infectious, and should present the most reasonable, romantic and considerate reasons to impress the target audience - men;

< p> 2. Key points of publicity words: Emphasize that sending a special package of "New Year's Beautiful Heart Gift" is the most caring thing for your wife (girlfriend) and is a practical expression of love;

3. Formulate The sales target of the activity is divided into corresponding task indicators for each beautician (beauty consultant). After the activity, rewards will be given according to the achievement rate.

4. Beauty salons must be properly decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy;

If there is a “Stop for Men” notice posted, it must be removed during the event

At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5. Can cooperate with flower shops, Western restaurants, men's clothing stores and other merchants*** Use the same promotion to enhance the influence of the event;

6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and beauty salon. Valentine's Day Merchandise Activity Planning Plan 3

Activity Background

February 14th is the most romantic day of the year. On this day, infinite tenderness and sweetness are released, sincere desire and Looking forward to the answer, the collision of heart and heart creates the spark of eternal love. On such a romantic day, we send our sincere blessings with practical actions, hoping that all lovers in the world will eventually get married, grow old together, and be happy.

1. Activity theme

"Xinyu Xingwang" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event; < /p>

3. Event time

January 23rd-February 20th

4. Event location

xx Jewelry North China The selling points of the district

5. Organizer

xx Jewelry Co., Ltd.

6. The details of the event are divided into three parts

1. Dedicated to For lovers who can spend Valentine's Day perfectly;

2. For lovers who can't spend Valentine's Day completely;

3. For single nobles.

The details are as follows

1. Dedicated to lovers who can spend Valentine’s Day to the fullest

Compose a romantic song with him or her to the fullest Poetry, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are just because love is in our hearts.

Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when the colorful discs come in pairs, let us temporarily put down our burdens, We have a date with the shooting star, and I believe it will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart's Words and Star Wishes"

To your lover ( She) makes a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: to create a romantic atmosphere for lovers, so that they can feel the difference of xx jewelry.)

Props preparation: meteorites, placed in exquisite glass boxes , represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him or her in the card we specially made for you On March 3, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information! We will help you convey your deep feelings to your loved one.

(Purpose: to create a space and venue for lovers to vent their emotions, and on the other hand, it can also increase the brand’s visibility and reputation.)

In order to achieve the purpose of awarding Fairness: We have specially prepared a sealed box and an envelope for those who fill out the declaration. After completing the form, seal it in an envelope, and then the person who fills it in personally puts it into the box for selection by the judges.

Props preparation: Reserve appropriate space on the event leaflet. In addition, the promotional leaflet should strive to be novel, unique, and unique, giving people a desire to read it carefully.

For promotion to be successful, the activity must be stimulating and stimulate the target audience to participate. The higher the stimulus level, the greater the sales-boosting response. This point is the point to stimulate the target object.

Activity Highlight Three

“Shopping with Gifts”

All customers who shop on February 14th will receive small gifts. (Flowers)

Highlights 4 of the event

You can also design and process your own exclusive diamond jewelry for him or her at our major selling points. You will definitely get another one. It’s a lot of fun!

However, you must remember to order it in advance so that you can present unique diamond jewelry to your partner on Valentine’s Day.

In addition: You can enjoy romance and warmth with coffee shops (candlelight dinners), teahouses, and discotheques.

7. Media promotion (omitted) Valentine’s Day merchandise activity planning plan 4

1. Activity theme

True lovers, xxx store will put your love for you Price"

2. Activity time

x month x day

3. Activity content

1. I am "gold", Put a price on love!

Confess your love and buy gold and get a couple’s ring as a gift

During the event, if you purchase 5 grams of gold jewelry, you will get a pair of couple’s diamond rings worth 199 yuan. (Each piece of gold jewelry is limited to one pair of silver rings for couples)

Gold special offer to send true love, two grams of 520 yuan to express your love

Thousand gold 2 grams, 520 yuan, and so on (high-quality products) Gold work fee is extra), quantity limit, 200 pieces of gold jewelry can participate in the event, gold bars do not participate in this event.

2. I am a "diamond" and I put a price on love!

Confess your love and buy a diamond ring, I will give you 520

During the event, if you buy diamond jewelry for more than 3,000 yuan, you can increase the value by 520 yuan and exchange it for a new model after one year. For example: a customer purchases The diamond ring costs 3,200 yuan. After one year, this diamond ring can be exchanged for jewelry worth 3,200 + 520 = 3,720 yuan.

Confess 520 and win a lifetime diamond ring

Participate in the interactive scene at the door from 12:00-14:00 and 18:00-20:30 on the same day to participate in "True Love" In the "Confess your Love" activity, you can get a chance to participate in "Confess your Love 520 and win a lifetime diamond ring (1,314 yuan)".

When couples who confess their love on the spot participate in the "pop a balloon and win a diamond ring" activity, both parties need to help each other to complete the task. Both parties select a balloon and pop it together to view the corresponding prizes inside the balloon.

Preparation:

① 30 pieces of silver pendants worth 52 yuan,

② 21 pieces of diamond bracelets worth 88 yuan

③ Value A diamond ring for women worth RMB 1,314.

Participate to win a prize! ! !

3. I am the xxx store, I put the price for love, and I have a limited time sale!

a. Gemstone silver earrings

b. Silver necklace

c. Silver pendant

d. Silver ring

< p> e. Good Luck Golden Pig

There are 52 pieces per box, all priced at 52 yuan, limited time sale in a certain period, synchronized online and offline.

(Determine the proportion based on your own store products)

4. Event promotion

Online

Interactive message on WeChat platform and pick up at the store Beautiful little gift.

WeChat community and employee circle of friends frequently promote the company.

Regular customer community maintenance, event notification

Offline

1. Post event promotional advertising materials on the front of the store, change the LED subtitles, and arrange the event A suitable atmosphere attracts the flow of people.

2. Employees call member customers to gradually establish their own personal customer groups.

3. Distribute promotional pages before the event, and intercept traffic around the store to attract customers during the event.

4. The welcome language can be changed according to the content of the event, and the clothing of employees can be appropriately adjusted according to the event.

5. Place movable display racks in stores that cooperate with different industries.

Store clerk training during publicity hours, with unified speaking skills. Personnel, routes, requirements, goals, and bonuses must be explained in place, and the drills must be familiar...

5. Material preparation

1. Promotional materials

2. Gift materials

3. Counter product materials

4. Materials for atmosphere and scene layout

(The materials will be followed up in the early stage of the event and can be adjusted during the event. Control and avoid excessive inventory...)

6. Goal decomposition

1. Division of personnel

Do a good job in decomposing the performance goals of the activities, Designation of employee goals and specific execution of work.

2. The system with clear rewards and punishments should be clearly communicated during the activity, implemented in place, and communicate well with the store staff.

(Note: Change shifts during activity time, change shifts during meals and breaks, prepare some dry food, you can use it when you are busy.) Valentine's Day Merchandise Event Planning Plan 5

1. Activities Background

China’s romantic Valentine’s Day has become the best time for men and women to express their love, and jewelry is the best gift to express their love.

2. Activity theme

Meet Jiarui for a romantic life

3. Activity time

x month x - x month x day< /p>

4. Activity content

Yellow platinum:

1. Thousand pure gold discount of 10 yuan/gram, platinum discount of 30 yuan/gram.

Diamond jewelry: 10% off for all items, symbolizing everlasting love.

2. "Eternal Love" - ??Engraving the name of each couple on the diamond ring purchased to advocate the eternity of love. And distributed a "Love Returns Deeply" card.

"Love Returns to the Deep" - When the crystallization of love is born, use the "Love Returns to the Deep" card to receive a pure gold zodiac pendant. (Within 2 grams)

3. Where there is love, there is a miracle

If you buy jewelry, you give it to yourself, and we will deliver the flowers at the time and place you want. Deliver it to the person you want it to.

"Sweet words convey love" We will design some exquisite cards and send the sweet words you write along with flowers to the hands of the people you want to send them to.

4. “I don’t want to give up at 11”

Jiarui Diamond Jewelry has launched a special package of “I don’t want to leave at 11”, allowing you to experience a different kind of love. ;