The annual net profit exceeds 3.6 billion. How does Nongfu Spring hold up a listed kingdom with a bottle of water?

Thanks to the courage of the founders, their grasp of the market and outstanding publicity, this has long been a listed kingdom.

make a fortune with bottled water? Zhong Shanshan has great courage.

Nongfu Spring was established in the late 199s, when the wages of construction workers were only a dozen yuan a day. At this time, the so-called bottled water has always been the object of ridicule, because everyone thought that no one would pay such a high price for a mere 5 ml? Tap water? . But Zhong Shanshan's vision is more long-term. What he earns is not the present but the future of economic take-off. Perhaps it is expected that Nongfu Spring will not sell well in the early days, and more importantly, this brand has to start.

starting at two yuan? Grasp the market consumption psychology accurately.

after owning bottled water, many manufacturers adjust the retail price to about one yuan. The price war has always been to lower the price, but Nongfu Spring is an exception. Its retail price is always more expensive than that of other businesses, no more, no less than two yuan for a bottle. At that time, when the price came out, many people in the market laughed at it. Who would buy it?

But someone did buy it. Young people after 89 were in their prime, but they always had no money. In that year, as far as the author is concerned, drinking two yuan of Nongfu Spring was really more noble than drinking ice dew. The grasp of consumer psychology once again makes Nongfu Spring stand out.

repeated publicity? Nongfu Spring is deeply rooted in people's hearts and maximizes sales.

The slogan of Nongfu Spring is really influential. Apart from the indiscriminate bombing of TV advertisements, there are countless slogans and banners in the shopping malls on the street, and even more, great efforts have been made in bottle design. Advertising language not only enhances popularity, but also makes consumers feel the attitude of manufacturers from the side.

? We don't produce water, we are just porters of nature? In addition to the literal meaning, this slogan also has a psychological implication, that is, it tells consumers that the raw materials of Nongfu Spring come from the mountains and rivers of the motherland, which makes sellers curious about the so-called? Good mountains and water? What's the taste? Once curiosity drives this product, you can't buy it.