I am urgently looking for a paper about F1 racing

After the F1 movement under the FIA ??became purely commercial, Shanghai Jiading District gained a place. The F1 event has turned Jiading into a "car city". Regardless of whether it is on a race day or not, various F1-related countdown boards, large outdoor advertisements, posters, banners and other promotional materials can be seen everywhere in Jiading. F1 can completely impact a city.

In the seven years from 2004 to 2010, the economic benefits of holding the F1 China Grand Prix in Jiading will appear year by year. In accordance with the FIA's concept of "business is the soul of F1", in the next few years, Jiading will need to further explore the potential commercial value of F1 in order to expand F1's market space in Jiading.

The subway goes directly to Jiading Stadium

Shanghai Metro Line 11, which is 58.97 kilometers long and spans the five administrative districts of Jiading, Putuo, Changning, Xuhui and Pudong New Area, opened on March 1, 2007. Construction has started and in the future it will go directly through the city to the Jiading F1 Stadium. Line 11 presents a new pattern of "main line and branch line". It "turns" westward in Jiading New Town and makes a small cut, directly leading to the Shanghai International Circuit, Shanghai Automobile City, Anting and other areas in Jiading District. Before the 2010 Shanghai World Expo, it will become a reality for citizens to take the subway directly from downtown Shanghai to the Jiading Arena.

Jiading’s original land transportation conditions include three national highways, Beijing-Shanghai Expressway, Beijing-Shanghai Railway and high-speed railway. In the future, the 17.4-kilometer Jiading Expressway will be completed to facilitate access to the Jiading F1 Circuit. In addition, construction of the two-kilometer underground part of the track R3 line within the F1 circuit has also started. The E1, N1, N3, T1, Z4 and No. 8 roads supporting the racing track are all two-way four-fast and two-slow lanes with a total length of 9.7 kilometers. They are connected to the A5 Jiajin Expressway and the A30 Suburban Ring Road respectively.

Land prices have increased nearly ten times

The perfect road network has added important transportation factors to the future appreciation of real estate in Jiading. Since F1 settled in Jiading, land prices in Jiading have increased significantly. In 2002, the price of land near the F1 Auto City was between 80,000 and 120,000 yuan per mu. Now it is between 800,000 and 1.2 million yuan. The land price has increased nearly ten times. As a newly emerging hot spot for suburban development, industry insiders predict that the housing gap in Jiading will be more than 2 million square meters in the future, and the price increase space in Jiading's residential market will be better than that in urban Shanghai.

The F1 racing track was built on a deserted tidal flat in Jiading District, 30 kilometers away from the city, making effective use of geographical resources and improving the infrastructure surrounding Jiading District. According to the forecast of the China Real Estate Association: the 20 square kilometers of land and real estate in the Shanghai F1 Circuit and its surrounding areas will have a long-term impact on the real estate industry of 780 million to 1.55 billion yuan due to the hosting of the F1 event.

The tourism industry "packages" car culture

Every year, about 50,000 foreign tourists come to Jiading for F1, and the hotel occupancy rate reaches 100; during the event, the average increase in room rates of star-rated hotels reached 200, and the business increase was approximately 280 million yuan. Calculated based on tourists staying in Jiading for three days, Jiading’s revenue from accommodation, transportation, catering, attraction tickets, etc. will be around US$400 million.

Due to the F1 competition, Jiading has further improved its facilities as an "automobile city", which is very beneficial to the development of Shanghai's automobile industry. Multinational automobile manufacturers held test drive experiences, new car launches and other activities at the Jiading Circuit during the F1 period. 120 of the world's top 500 companies held various public relations, brand promotion and other activities at the Jiading Circuit... Various business activities facilitated The average amount of corporate cooperation projects reaches more than 6 billion yuan every year.

Jiading’s Anting New Town will soon have the country’s only automobile expo park with the theme of automobile culture. At present, famous entertainment companies including MGM are in contact with Jiading and are expected to intervene in this automobile expo park. The Auto Expo Park is a cultural and sports project in Jiading that echoes F1. The investment amount is about 600 million yuan and covers an area of ??1,150 acres. The park will include an automobile world, an automobile museum, a convention and exhibition center, and entertainment projects related to automobile culture.

The Auto Expo Park will use high-tech entertainment technology similar to Disneyland and Universal Studios to showcase the entire process of modern automobile manufacturing.

Event operation: cost recovery is just around the corner

The "threshold" for F1 international sponsorship is very high. For example, in terms of venue advertising space, Sinopec paid US$60 million to the FIA ??Management Company in three years, and also purchased CCTV’s three-year F1 television broadcast naming rights for 264 million yuan in three years—Sinopec’s total advertising and marketing expenses for Shanghai F1 in three years were as high as 700 million yuan. According to rough statistics, the ticket revenue, TV broadcasts, daily event venue rental fees and other profitable items during the F1 Grand Prix will not be less than 600 million yuan. The powerful "gathering effect" of the F1 event has been reflected in Jiading. With more than 200 days left before the race, the excitement has begun. Tickets in the "Diamond" and "Platinum" areas are sold out, and there are very few tickets left in the "Gold" area. In addition, Jiading Circuit will also host a series of events such as the National Automobile Championship, karts, touring cars, and motorcycle track races, which will undoubtedly bring a similar promotion effect to F1 events.