Make hot pot, make hot pot. Why does the same store have two different names, some are Er Shui and some are San Shui? What happened?

The explanation given by its founder team is that the original meaning of the word "wrong" in Shuowen and Guang Yun refers to people who meet on the water. The founder team believes that the meaning of "gathering" is very appropriate to the meaning of hot pot, that is, friends get together because of hot pot, which is because of water in the traditional sense.

It was launched on 20 16 together with the main "hot pot+milk tea" to locate the middle and high-end people in the hot pot industry. Different from the performance of "Xiabu Xiabu", it has a rapid development momentum. By the end of 2020, the number of restaurants joining brands has increased to 65,438+040, and their sales share at the group level has increased from 20.0% in 2065,438+09 to 365,438+0.0%.

evaluate

Brand positioning high-end, choose a new model of "hot pot+tea" combination. Some market participants believe that this model has jumped out of the Red Sea in the current hot pot market and opened up a new market.

"I personally agree with the brand innovation of hot pot and it is also successful in practice. The advantage of' milk tea+hot pot' is that it solves the problem of unbalanced passenger flow in the off-peak season (middle and late period), creates a better dining atmosphere, and can also use the business hours at noon to form a leisure dining method. Moreover, this method is relatively simple and easy to copy and expand. " Wen Zhihong said.