Urgent! ! ! The Present Situation of China Postal Enterprise Culture Construction

2 1 century is a century of global competition and management survival, and corporate culture will dominate the development of enterprises in 2 1 century. Yu Guangyuan, a famous economist in China, has a famous saying: the prosperity of a country depends on the economy, the prosperity of the economy depends on enterprises, and the prosperity of enterprises depends on management. The key to management lies in culture. It can be seen that corporate culture, as a modern enterprise management mode and a new economic development strategy in 2 1 century, will play a decisive role in the sustained and rapid development of enterprises and the unity of competitiveness and cohesion. As an independent modern enterprise, whether the postal service can build a corporate culture with distinctive characteristics of the times and strong industry characteristics will be the key to the sustained and healthy development of the postal service in the new century. This paper intends to talk about some personal opinions on the construction of modern postal enterprise culture.

First, the analysis of the current situation of postal enterprise culture

After corporate culture was introduced into China in 1980s, post and telecommunications enterprises also actively carried out research and practice of corporate culture by virtue of their own industry characteristics, cultural traditions and technological advantages, such as the introduction, popularization and infiltration of corporate culture concepts, the cultivation, refining, publicity, education and practice of enterprise spirit, strengthening professional ethics education, strengthening enterprise system construction, promoting the scientific process of enterprise management, improving service quality and personnel quality, and strengthening the internal and external image building of enterprises. With the development of the times and the establishment of the socialist market economic system, corporate culture has gradually deepened, with richer connotations and more prominent functions. In contrast, due to the unique social functions of postal enterprises, strict institutionalized management methods and traditional management methods, the construction of postal enterprise culture has not kept pace with the development of the times, and there are some unsatisfactory aspects, such as:

First of all, there is a lack of deep understanding of the content and essence of corporate culture. The performance is: 1, which unilaterally emphasizes institutionalized hard management in enterprise management, and the management idea of "people-oriented" is not really reflected. 2. The construction of enterprise culture is divorced from enterprise management, but equivalent to the construction of spiritual civilization, and is only satisfied with carrying out cultural and sports activities and doing ideological and political work. 3. The "reappearance" of corporate culture is simply equivalent to corporate image-building, focusing on the external environment and image-building. 4. "Slogan-style" corporate culture only pays attention to putting forward some slogans at the conceptual level, lacking the process of employee participation, and has not really played a role in cohesion and centripetal force.

Second, there is a lack of deep understanding of the significance and role of corporate culture in the strategic development of enterprises, and corporate culture is not considered and deployed as a strategy that runs through the overall work of enterprises, which makes the construction of corporate culture in a conscious or unconscious state and has not yet formed a unified and complete corporate culture strategy.

Third, there is no effective working mechanism, lack of organizational support and the participation of all employees in the implementation of corporate culture.

Fourth, the business philosophy and corporate values of enterprise decision makers are unclear, lacking inheritance and relative stability, which directly affects the direction and specific content of corporate culture construction.

The existence of these problems makes it difficult for corporate culture construction to make deeper and broader progress and form a core driving force. At present, the construction of postal enterprise culture is still in its infancy compared with advanced enterprises.

Second, the orientation of modern postal enterprise culture

Only on the basis of understanding the present situation and stage of postal enterprise culture and clarifying the development direction of modern postal service can we correctly locate modern postal enterprise culture. First of all, we should have a deep understanding of the nature and function of modern corporate culture: corporate culture is a long-term development strategy with values as the core, knowledge as the foundation, innovation as the driving force, career as the common pursuit goal, and professional ethics, relevant laws, regulations and policies as the guidance. The construction of postal enterprise culture in the new era should be the unity of behavior culture, system culture, management culture and spiritual culture. The concept runs through the implementation and action of system and spirit, and the value is embodied in knowledge.

The orientation of postal enterprise culture should not only be based on reality, but also focus on the long-term, and should have a sense of advance to determine the future. After successfully realizing the goal of turning losses into profits in the whole industry for three years, postal service has entered the stage of sustainable development. The State Post Bureau regards the promotion of postal modernization as the third strategic goal of China postal development after the postal service enters a virtuous circle, and determines five characteristics of postal modernization: namely, (1) postal service has strong technological innovation ability. (2) Postal service has strong market development ability. (3) Post has strong management ability. (4) The scale economy of postal service is better. (5) The postal enterprise culture should be advanced. These five characteristics mean that in the new century, postal services should realize technological innovation, management innovation, business philosophy innovation, business model innovation and corporate culture innovation. This requires that the current postal enterprise culture should get rid of the "two skins" practice of separating enterprise culture construction from enterprise management as soon as possible, and dare to discard the useless on the basis of inheritance. In accordance with the principle of high consistency between economic development and cultural construction, and closely around the core content of the five characteristics of postal modernization, we will focus on the following aspects.

First, pioneering and innovative, market-oriented. As an independent modern enterprise, postal service has not directly entered the market for a long time, and has not fully connected with the market in management consciousness, management concept and management mode. It is not good at using commercial management methods and means to open up the market, and the postal marketing system is not perfect. Extensive management and single means have not formed a scientific management system. In order to gain a foothold in the increasingly fierce market competition, postal enterprises must re-examine the original corporate cultural values, adjust the original inertia thinking mode and management mode, create business concepts and management concepts with distinctive market characteristics, and vigorously advocate and enhance employees' market awareness, competition awareness and efficiency awareness.

The second is to respect knowledge and talents. The core function of culture for enterprise development is to enhance cohesion and competitiveness, while the core of "people-oriented" values is to respect people, stimulate people's enthusiasm and potential, and its focus is to meet people's reasonable needs and promote people's all-round development, thus further mobilizing people's enthusiasm and enhancing people's sense of belonging to enterprises. Enterprises need all employees to have great recognition of the enterprise's goals and take the initiative to participate in them, so as to realize the integration of people and enterprises. Postal service is a labor-intensive and technical enterprise in the whole network. It is the key to realize technological innovation and management innovation to formulate and implement the "people-oriented" talent management concept, establish a fair and just employment mechanism, and create a career stage for talents to display their talents in a deeper and wider scope.

The third is the customer first. As a service industry, customer first means that users are the most important among all stakeholders in an enterprise. Only by meeting the needs of users first can the interests of enterprises and employees be guaranteed, and only by satisfying users can enterprises have the premise of survival and development. We should regard customer first as one of the core value orientations of corporate culture, establish and enhance the brand image of postal service through the determination of service concept, and make it penetrate into all aspects of enterprise operation, management and service through extensive publicity, guidance and application of employees, so as to maximize the economic benefits of enterprises.

The fourth is to cultivate advanced culture. Compared with some high-tech enterprises, postal cadres and workers have low cultural quality and lack high-level modern management talents. The degree of ideological emancipation and concept renewal of cadres and workers can not keep up with the needs of modern postal development, which will restrict the development process of postal modernization. Therefore, we must cultivate the spiritual core of qualitative change and transcendence with the help of corporate culture, and gradually form the internal motivation and tension to promote cadres and workers to improve their own quality.

Three, about the operation of modern postal enterprise culture

For a postal enterprise that is in a new stage of development and is close to modern enterprises, the key to developing corporate culture construction is to base itself on a new starting point, examine new demands, analyze new topics, create new cultures, and open up new horizons, so that corporate culture construction can fundamentally promote enterprise development. The operation process of modern postal enterprise culture is also a new round of enterprise culture construction process. According to the positioning of postal enterprise culture and the four levels of enterprise culture construction, it should be operated from four aspects.

(A) to cultivate and establish a scientific corporate philosophy, enhance the guiding force.

The starting point of enterprise culture construction should be to form its own concept system first. Without the expression of corporate values and the formation of a set of highly generalized and vivid system concepts, it is not a conscious corporate culture construction.

Enterprise concept is the ideological basis of all the work of an enterprise, which affects its management policy, strategic decision-making, code of conduct, value orientation and working methods, and is the ideological and behavioral guide of enterprise leaders and employees. The enterprise concept system includes enterprise spirit, enterprise mission, enterprise goal, enterprise values, business philosophy, management philosophy and service philosophy. The refining and establishment of enterprise concept must take the realistic stage of enterprise development as the background and the established goal of deepening reform and development as the reference to refine realistic and advanced enterprise values. In thinking, we should focus on six aspects: one is to sublate the traditional way of thinking, and the other is to fully embody the value pursuit of humanism. The third is to clearly reflect the main theme of the times of innovation and progress. The fourth is to highlight the advanced nature of modern management. Fifth, conform to the trend and trend of modern enterprise development. The sixth is to reflect the affinity of enterprises in market competition. At the same time, the determination of corporate values is also the renewal of ideas and culture. Some aspects of western corporate culture theory and practice are also worth learning. Such as: people-centered management thought, ideas and methods of caring, trusting, cultivating, caring and inspiring people; Customer first business philosophy; Pursuing the values of Excellence; Honest and trustworthy corporate ethics; The eternal pursuit of innovation; Team spirit of sincere cooperation; Competitive consciousness of pursuing efficiency and benefit.

From the examples of successful enterprises, corporate culture emphasizes the guiding role of corporate ideas and values, and is the source of power for the development of enterprises, which is higher than some hard elements such as materials, rules and regulations. The concepts in Haier culture, such as "users are always right", "high-quality products are made by high-quality people", "creating markets", "everyone is a talent" and "no idea, no way out", not only correctly guide the development of enterprises, make enterprises bigger and stronger in core competitiveness, but also have an important impact on social culture and industry style, so that more and more foreign personnel can develop through the rapid development of Haier. Their successful experience also proves that the core values of enterprises can be transformed into productive forces.

(B) to create a distinctive corporate image and enhance the driving force.

Corporate image is the concentrated expression of enterprise spirit, style, characteristics and ideas, and it is a bridge for users to identify enterprises and show their styles to the outside world. A good corporate image is an intangible asset of an enterprise; Internally, it helps employees to have a sense of honor, enhance self-confidence and cohesion; Externally, corporate image is an important resource for enterprises to win, which helps to promote their business development and market development.

The overall characteristics of corporate image determine that it is a systematic project to create a distinctive corporate image, which should be started from the following five aspects.

1, create employee image. The central problem of corporate image is people's problem. The cultural level, behavior, technical quality and professional ethics of employees vividly and directly display the corporate image. Therefore, it is necessary to create a good corporate image by improving the quality of employees. The first is to build a mechanism, through the establishment of a practical incentive mechanism, so that employees can give full play to their potential and creative spirit, and create a competitive atmosphere. The second is to standardize behavior, and to restrain employees' behavior by formulating post behavior norms and etiquette. The third is to strengthen education and training, improve quality and enhance the awareness of modern civilization.

2. Create a service image. Postal products are services, and modern postal services should be guided by "developing modern postal services, meeting social needs and building postal brands". Provide users with high-quality, high-grade and efficient services and create a civilized service environment for the society. Therefore, this kind of service must keep pace with the times, innovate constantly and never end. The service image should be improved with the improvement of service level, the expansion of service functions, the innovation of service means and the improvement of service facilities.

3. Create the visual image of the environment. In the infrastructure construction of enterprises, we should take the scale of outlets, the standardization of facilities, the standardization of logos and the modernization of styles as the standards, and rely on the corporate logo of "China Post" to reflect the unity of corporate logos, form the chain of outlets, and then produce brand effects.

4. Shaping the image of the relationship between the public and the public. Modern enterprise is not only an economic organization, but also a social organization. Only by adapting the internal conditions to the external business environment can enterprises survive and develop. A successful public relations image is conducive to gaining recognition and support from all walks of life and gaining public understanding and trust. Corporate public relations image is the medium and means to establish corporate image.

(C) the implementation of "people-oriented" service strategy to enhance affinity

People-oriented is the core of enterprise culture construction. As we all know, among the factors of people, money and things, people are the primary factor. People play an increasingly prominent role in modern management, and their own value and potential are paid more and more attention. The center of management has shifted from the management of things to the development and management of people. "People-oriented" has become a modern management concept. Establishing a people-oriented management model is not only the requirement of the times, but also the key to corporate culture construction. As a service industry, postal enterprises should embody internalization and employee orientation; External, user-oriented. We should focus on the following tasks:

First, strengthen the construction of corporate humanistic environment from a strategic perspective. The humanistic environment of enterprises and the humanistic spirit of enterprises and employees are the soul of enterprises, which dominate the behavior and future of enterprises. It is the core connotation of enterprise cohesion and will eventually become the driving force for the healthy and sustainable development of enterprises. Give full play to the cohesion, guidance, encouragement, restraint and ties of corporate culture, and create a harmonious and upward environmental atmosphere through values.

Second, leaders must establish a people-oriented concept. In the process of enterprise culture management, enterprise leaders should consciously put people at the center of the enterprise, create an atmosphere of mutual respect, equality and democracy, and reform the traditional management mode. They should no longer regard the enterprise as a social and economic organization that simply produces material wealth, but at the same time regard it as a place to cultivate and bring up people. They should not excessively suppress the personality characteristics of employees with the characteristics of enterprise interests, so as not to damage the creativity and pioneering spirit that accompany personality. Form a belief that the company's honor and disgrace are the same as * * *.

The third is to manage enterprise talents according to market rules. On the one hand, it is to select talents, mainly according to the strategic goal of enterprise development, to re-integrate existing human resources, formulate human resources planning, and form a scientific system of talent introduction, training and growth. On the other hand, use good people. Successful enterprises have a view that the relationship between employees and enterprises is called "soil theory", which holds that enterprises have a lot of resources to irrigate the soil, and all employees grow naturally on this soil and grow as tall as they can under the storm of market economy. Finally, people give full play to their talents and fully release their potential. In other words, enterprises should create conditions and establish mechanisms to ensure that employees' intelligence can be fully exerted; By respecting knowledge and talents, we should constantly enhance the cohesion of enterprises and cultivate good team spirit.

The fourth is user-oriented. It is to satisfy users, establish the concepts of "everything is for users", "users are food and clothing parents" and "users are always right", and lead actions with the concept to truly care for users, take care of users everywhere and meet customer needs. At the same time, the enterprise has the foundation of survival and development, because users are the premise of enterprise survival, and Haier's success lies in starting from customers and constantly meeting their needs.

(D) to create a learning enterprise to enhance core competitiveness

2 1 century is a century of learning, and the way for enterprises to deal with it is to create a learning organization. As a successful enterprise model, learning organization has attracted great attention of enterprise managers. As a new management mode, learning organization pays attention to forming the concept of lifelong learning and continuous innovation of employees, forming an organizational atmosphere of learning, sharing and interaction, constructing corporate vision and organizational culture, and improving the learning ability and adaptability of enterprises and employees. Excellent corporate culture advocates lifelong learning. To realize the innovation of corporate culture, the goal must be to create a learning organization.

With the advent of the era of knowledge economy, knowledge plays an increasingly important role in obtaining competitive advantage for enterprises. Like manpower and capital, it has become the most important resource of enterprises. As a traditional industry, postal service should assess the situation from the strategic height of the times, create a learning enterprise, improve the knowledge level of all employees, and keep up with the tide of knowledge economy. In an increasingly competitive society, the only way for an enterprise to maintain its competitive advantage is to have a faster learning ability than its competitors. Nowadays, many excellent enterprises put the construction of efficient learning organizations in a more priority and important position. I understand that this is not to say that profit is no longer important, but because in the fierce market competition, it is difficult to innovate without continuous learning, and it is difficult for enterprises without innovation to develop. It is impossible to make greater profits. The purpose of developing postal service is to build modern postal service. The author believes that postal enterprises should base themselves on the current situation, focus on the long-term, strive to build a learning enterprise, and lay a solid foundation for enhancing their core competitiveness. It should be implemented in the following aspects:

1. Conduct interactive learning team building activities within the enterprise, establish learning system, advocate learning atmosphere, create learning atmosphere, and strengthen employees' learning awareness.

2, leading cadres should take the lead in strengthening learning, in addition to improving their own quality, but also should be first-class education and training workers. For example, the bosses of some large enterprises give lectures to their employees in person. Moreover, they assess the performance of cadres, to a considerable extent, to see whether he can train subordinates and employees. Learning and training should be strongly promoted by leaders and constantly stimulate the sense of urgency of all employees to learn and train, so as to have good results.

3. Renew ideas and adjust enterprise training ideas. It is necessary to establish a learning organization, build a training system, combine the length with the length, and combine the cultural style and future development vision of the enterprise to carry out training at different levels around the career development goals and knowledge renewal of employees.

4. According to the concept of modern human resource management, do a good job in human resource development, actively create conditions, formulate and implement a comprehensive talent training plan, and make every employee have a variety of working abilities through all-round training, job crossover and job rotation, so that talents can become talents and then become human wealth.

5. Focusing on speeding up information construction, giving full play to the advantages of postal network, using advanced technologies such as computers to transform and upgrade traditional postal services in a planned and step-by-step manner, integrating resources, and accelerating the development of postal services.

The arrival of the information age has brought the world into an era of great change. If the enterprise can be built into a learning organization, the enterprise can stand in the changeable market with tenacious adaptability.

To sum up, the construction of modern postal enterprise culture is the need of the development of the times, the need of postal self-development and the need of postal future development. As an innovative management science in the 2 1 century, corporate culture should be advocated, implemented and practiced as a strategic work for the long-term development of enterprises, so as to shape a competitive management culture, management culture and humanistic culture with new values as the core to meet the needs of market economy and global economic integration. It is believed that corporate culture will play a greater role in promoting postal reform, innovating postal management, updating enterprise management, rallying staff strength and promoting postal development. With the development of postal service, the construction of postal enterprise culture will surely leap to a new level.