What are the consumption of lazy people?

Fat house happy chair, lazy drinking cap, lazy toothbrush, lazy no-wash spray, lazy melon seed artifact ...

"Lazy consumption", shared consumption, quality consumption ... With the rapid rise of the younger generation of consumers, new consumption concepts, preferences and methods are increasingly affecting the trend of consumer service and product quality.

Save time and cost. "Lazy consumption" actually reflects a relationship between supply and demand, a lifestyle that pursues efficiency, and a driving force for mobilizing resource allocation.

Nowadays, young people are increasingly favoring service consumption in exchange for leisure time and saving time cost. As a result, the real-time, fragmented and integrated mobile consumption experience has gradually become the consumption demand of young people.

In the eyes of economists, the format of shopping malls is changing rapidly, and the business model will be eliminated if it can't adapt to the development of the times, so the development of commercial bodies needs to keep pace with the times.

The emergence of this large-scale commercial complex with centralized consumption and one-stop experience has made consumers more and more convenient, which is an inevitable trend of economic development, and its appearance has also injected "fresh blood" into the commercial pattern. A new era of lazy consumption is coming quietly.

"Bending patients", this kind of people regard bending as the enemy, and use lazy artifacts to avoid bending over to tie shoelaces and twist mops. They are mainly post-70s, and this kind of consumption is mainly concentrated in Beijing and Anhui.

A "housekeeping command expert" refers to a person who is good at commanding high-tech electronic products such as sweeping robots, automatic window cleaners and socks washing and care machines to help solve housework problems. Taobao digital industry data shows that in 20 18 years, the annual growth of intelligent electronic equipment exceeded 30%.

Intelligent sweepers increased by 50% and automatic window cleaners increased by 150% year-on-year. Lazy artifacts such as automatic socks washing machines, mopping robots and electric mops are constantly emerging, and products related to lazy people have a market scale of tens of millions every day.

"Don't cook" refers to a group of lazy people, who can reduce the time for preparing meals in various ways, and they can never do it without cooking. According to Taobao data, the annual consumption of lazy kitchen appliances such as lazy cooking machines and lazy bread makers increased by 8 1%, and the annual consumption of lazy food such as self-heating hot pot and lazy barbecue increased by 150%. The representative consumption areas of lazy people's catering products are Guangdong, Sichuan and Shaanxi.