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What kinds of milk tea do you have?
Milk tea in each region has its own regional characteristics. For example, Thai milk tea is slightly sweet, accompanied by a little spicy taste, which has involved star anise, cinnamon, Ma Sala and so on. This kind of drink is dark in color, and people's unanimous recognition of it is still relatively low.
2. Create categories according to the matching of auxiliary materials.
According to the combination and creation of auxiliary materials, milk tea can be divided into original black bubble tea, taro milk tea, roasted grass milk tea, germ milk tea, poisonous wheat milk tea, charcoal milk tea, couple milk tea, chocolate milk tea, royal milk tea, green milk tea, brown rice milk tea, wheat straw milk tea, rose honey milk tea, ginger milk tea, ginseng milk tea, butter milk tea, spice milk tea and Macchiato butter milk tea.
In order to establish a distinctive image in the shopping mall, Ji Du put forward the concept of tangtuan milk tea, and detonated the shopping mall with milk tea and tangtuan. Taking Tangtuan milk tea as the brand name, but not controlled by it, Jidu has also launched other series of products, which will bring more adoption to the younger generation.
3. According to the classification of creative tea.
According to the tea products used in the creation, milk tea can be divided into coffee tea Qi Hong, Assam Qi Hong, Ceylon Qi Hong, Maixiang Qi Hong, oolong tea, green tea, jasmine melon slices, alpine tea, charcoal tea, flower milk tea (vanilla milk tea, lavender milk tea, clover milk tea, safflower milk tea) and Earl milk tea.
4. Classify milk tea according to its sweetness.
According to customers' soft candy level, milk tea can be divided into five kinds of sweetness: sugar-free, 3-sugar (micro-sugar), 5-sugar (semi-sugar), 8-sugar and whole sugar.
5. Classify milk tea according to its temperature.
According to customers' demands for milk tea temperature, milk tea can be divided into seven temperatures: more ice, normal ice, 8 ice, less ice, deicing, normal temperature and heat.
6. classify milk tea according to its mouth and stomach.
Milk tea can be divided into several series according to its taste.
(1) Zhu Zhen milk tea series includes original milk tea, apple milk tea, lemon milk tea, tsaoko milk tea, chocolate milk tea, cantaloupe milk tea, mango milk tea, taro milk tea, pineapple milk tea, pineapple milk tea and so on.
(2) Sand ice series. Include grape smoothies, chocolate smoothies, mango smoothies, tsaoko smoothies, cantaloupe smoothies, papaya smoothies, acacia smoothies, lemon smoothies, taro smoothies, goat milk smoothies and so on.
(3) Milk shake series. Include tsaoko milkshake, apple milkshake, mango milkshake, pineapple milkshake, blueberry milkshake, orange milkshake, green apple milkshake, peach milkshake, lemon milkshake and so on.
(4) shaved ice series. Including cantaloupe shaved ice, grass fruit shaved ice, lover's fruit shaved ice, mango shaved ice, orange shaved ice, cantaloupe shaved ice, chocolate shaved ice and so on.
⑤ orange juice series. Include cantaloupe orange juice, tsaoko orange juice, blueberry orange juice, green apple orange juice, lemon orange juice, pineapple orange juice, mango orange juice and so on.
(6) Snow bubble series. Including tsaoko snow bubble, mango snow bubble, lemon snow bubble, seedless watermelon snow bubble, green apple snow bubble, orange snow bubble and so on.
(7) Fragrant series. Including longan jujube tea, jasmine melon slices, aloe tea, cypress tea, chrysanthemum slices, rose slices and other double-skin milk series: original double-skin milk, tsaoko double-skin milk, mulberry double-skin milk, mango double-skin milk, pineapple double-skin milk, sour plum double-skin milk and so on.
(8) Turtle paste series. Include goat milk turtle ling paste, honey turtle ling paste, coconut milk turtle ling paste, coconut milk turtle ling paste, goat milk fruit turtle ling paste, bayberry turtle ling paste, tsaoko turtle ling paste and so on. Xiancao series: milk tea Xiancao and goat milk Xiancao.
However, at present, the menu of tea shop will not be too miscellaneous. The menu is to inspire and help consumers order. If it is too mixed, people will suffer from "atrophy".
Taking the latest menu of Jidu as an example, we might as well get a glimpse of their important division of products into seven typical models. Grape is the main product in summer, and Tangtuan milk tea is the poverty alleviation product and brand product of Jidu. The rest are fruit tea, soybean milk tea, strong milk tea, model milk tea, cold pressed fresh tea and so on.
There are many varieties of milk tea. For example, raw fruit tea can be divided into flowing fruits (tsaoko, mango, lemon) and small fruits (oranges and melons).
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