What does ci mean?

CI, also known as CIS, is the abbreviation of English Corporate Identity System, which is generally translated as "enterprise identification system" at present. CI design means the design of corporate identity, including the design of corporate name, logo, standard font, color, symbol pattern, slogan and mascot.

CI design was first put forward by the United States in 1960s, and was widely popularized and applied in Japan in 1970s. It is a brand-new idea for modern enterprises to move towards integration, visualization and systematic management.

Its definition is: put the management idea into spiritual culture, and convey it to the enterprise and the public by using the overall communication system (especially the visual communication system), so that it can have a consistent sense of identity or values for enterprise production, thus forming a good corporate image and a design system for promoting products. Extended data

Enterprise logo is the logo of a specific enterprise and the core foundation of CI design system. Enterprise logo conveys information such as enterprise concept, content and product characteristics through simple modeling and vivid image.

Logo design should not only have a strong visual impact, but also express its unique personality and sense of the times. It must be widely adapted to the production of various media, materials and supplies, and its manifestations can be divided into:

1. Graphical representation (including reproduced graphics, symbolic graphics and geometric graphics);

2 written expression (including the combination of Chinese and foreign characters and Arabic numerals);

3. Comprehensive performance (including graphic combination) in three aspects. Enterprise logo should be applied to CI design form with a fixed standard prototype. When it is opened, a standard scale diagram must be drawn, and accurate numerical values such as the outline, lines and distance of the logo must be expressed. Its pattern can be marked by multi-arc angle grid marking method and proportional marking method, so that the mark can be accurately described and copied when it is enlarged or reduced.