The main reasons why enterprises adopt group diversification are from school-run enterprises to diversified groups

The IT industry is an industry with high technological content. Around the 1990s, universities that gathered high-tech talents and high-tech provided a fertile soil for the IT industry. The most well-known IT companies such as Lenovo, Founder, Tsinghua Unigroup, Tsinghua Tongfang, Dongda Alpine, Beida Jade Bird, Zhejiang University Kuaiwei, Tongji Technology, etc. can be said to be outstanding representatives of the IT industry. Today, some of the best among them are not only called the "backbones" of IT, but have also developed into large conglomerates in diversified fields. Founder of Peking University is one of the most outstanding representatives.

When it comes to Peking University Founder Laser Phototypesetting System and Peking University Founder Group, almost everyone is familiar with it. Peking University Founder Laser Phototypesetting System, Peking University Founder Group has become well-known in China and is also quite famous internationally. Peking University Founder Group Company has nearly 30 wholly-owned subsidiaries, 4 Sino-foreign joint ventures and 4 domestic associates, and has branches in the United States, Canada, Hong Kong and other countries and regions. It is one of the large-scale backbone enterprises in China's electronics industry. .

Company name

"Born out" of product trademarks

Peking University, the most famous institution of higher learning in China, is the "parental family" of Founder Group, and Founder is the most successful The product Peking University Founder Typesetting System also originated from a research project assigned to Peking University by the state at that time. Beginning in 1988, Peking University New Technology Company and Peking University Computer Technology Research Institute (now Peking University Founder Technology Research Institute) began to engage in the development and sales of Chinese character laser phototypesetting systems. However, before the establishment of Founder Group, the company's name was not Peking University Founder, but "Peking University New Technology Company". The registered location was the 501st floor of Peking University Apartments in Zhongguancun, a three-bedroom apartment in a private house. Soon after, the Peking University New Technology Company moved to the two-story building south of the current Founder Building. In 1991, the Peking University New Technology Company used "Founder" as the product trademark of the electronic publishing system. Since the company that developed the electronic publishing system was in China, There are only a few, so the company's business is growing rapidly, and "Founder" products are being ordered from all over the country. However, every time the sales department calls itself "Peking University New Technology Company", it feels that the name is too long and it is difficult for customers to hear clearly. There are questions and answers everywhere, making it difficult to communicate.

This situation lasted for a year. Several administrative staff of the company were thinking about this issue consciously or unconsciously. Later, one of the employees, Zhang Bingxian, suddenly had an idea. Since our product is called "Peking University Founder" , why can't the company be called "Founder" or "Founder Group" like "Sitong" and "Lenovo"? It's easy to remember and feels very atmospheric. At that time, the new technology company already had 5 or 6 branches in Harbin, Shanghai, Guangzhou and other places, and it basically met the requirements of the industrial and commercial department. The establishment of a group company should have no less than 6 affiliated companies and a turnover of no less than 200 million. The registered capital requirement is at least 50 million. The next work began with various application procedures: first, drafting an application report to Peking University, drafting a report to the then State Education Commission (Department of Conditions and Equipment), and after receiving approval, drafting a report to the Beijing New Technology Industry Development Experimental Zone, and obtained relevant After strong support from the leaders, we went to the Industrial and Commercial Bureau to formally register. The Beijing Municipal Administration for Industry and Commerce approved the registration of "Beijing Peking University Founder Group Company" with a registered capital of 50.15 million. The registered address was Zhongguanyuan District 3, and the time was fixed in 1992. December 12th. After the Spring Festival, on February 18, 1993, the "Beijing Founder Group and Peking University Founder Group Company Founding Conference" was held grandly at the Shangri-La Hotel in Beijing. The well-known name of Peking University Founder Group began to be officially recognized by the society. Of course, from Peking University New Technology Company to Peking University Founder Group, it is not just a simple change of company name, but also a change in the original single company organizational form, marking a qualitative leap in the company and paving the way for future development. . Peking University Founder has since begun to develop into diversified IT industries such as software development and sales, hardware agency distribution, independent brand hardware production and sales, and system integration with Chinese character information processing technology as its core.

“Say goodbye to lead and fire,

Welcome light and electricity”

Peking University Founder’s first pot of gold comes from Chinese character laser typesetting technology, which is excellent Its reputation also comes from Chinese character laser phototypesetting technology. Friends who are familiar with the industry may remember that in the early 1990s, we often saw the slogan "Farewell to lead and fire, welcome to light and electricity". It was this that made Peking University Founder's brand famous. myth.

"Peking University Founder Color Laser Phototypesetting System" was the most famous high-tech product at that time; "Peking University Founder Color Laser Phototypesetting System" was a high-tech product. Its equipment and production costs are half that of traditional color separation production, its production time is reduced by 2/3, and it has more functions. The text title can be changed in more than 1,000 colors, and the color picture can be enlarged or reduced from 1 to 3 times without any step. The picture can be used on the network No. 60-160. On January 21, 1992, Macau Daily News took the lead in using the "Peking University Founder Color Laser Phototypesetting System" developed by the Institute of Computer Science and Technology of Peking University. At that time, the color printing of newsprint in the United States used Net No. 100, Hong Kong used Net No. 120, and the "Peking University Founder System" of "Macau Daily" used Net No. 130, which was considered very advanced. As a result, Peking University Founder has become the only manufacturer among domestic IT tycoons that has tasted the benefits of independent core technology. Since then, Peking University Founder has had a deep attachment to technology, and even today, when technologies and products are seriously homogenized, it is unwilling to give up its endless pursuit of technological innovation.

Here we have to mention a person closely related to the Chinese color phototypesetting system and Peking University Founder. He is the Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, an academician of the Chinese Academy of Sciences and the Chinese Academy of Engineering, and the chief scientific and technological advisor of Peking University Founder Holdings Co., Ltd. , Wang Xuan, founder of Chinese character laser phototypesetting system. In 1992, Wang Xuan successfully developed the world's first Chinese color phototypesetting system. It has won many awards including the Geneva International Invention Exhibition Gold Medal, the China Patent Invention Gold Medal, the UNESCO Science Award, and the National Major Technical Equipment Development Special Award. The Chinese character laser phototypesetting system with independent intellectual property rights developed by Professor Wang Xuan is the first to be developed since Bi Sheng in the Northern Song Dynasty. , the greatest creation in the field of printing in Chinese history. It is this system that laid the foundation for the success of Peking University Founder. During its fastest development period of 10 years, Founder's laser phototypesetting system was invincible. To date, Peking University Founder is still the world's largest software developer and system integrator of Chinese electronic publishing and graphic arts products. However, this old man has left us for more than a year. His contribution is not only to the Founder of Peking University and the IT industry, but also of great significance to the entire Chinese nation. Perhaps only netizens’ evaluation is the most appropriate: “In the history of Chinese civilization, In history, we can never forget these people: Cangjie created Chinese characters, allowing civilization to settle; Li Si unified Chinese characters, allowing civilization to flow; Bi Yu invented movable type printing, allowing civilization to spread to every corner of the world; Wang Xuan Let Chinese characters say goodbye to paper and pen, lead and fire, and let Chinese character culture enter a new era. "Wang Xuan lives in the hearts of every Chinese.

Schools and enterprises join forces

Build an IT aircraft carrier

The unremitting pursuit of new technologies and sincere respect for talents are a strong technology formed by Peking University Founder complex. In Founder's previous new product launches, new products are always associated with a certain technology or creation, and are given the title of "leading". Whenever they encounter a problem that they don't know much about, Founder people will always go to the research institute. Teachers ask for advice. Peking University Founder is following a school-run enterprise development path that combines industry, academia and research, and is trying to industrialize “scientific research results” in many fields. Facts have proved that the correct development concept has accelerated the pace of building the IT aircraft carrier of Peking University Founder. Three years after the establishment of Peking University Founder Group, Founder (Hong Kong) Co., Ltd., which covers the main IT business of Founder Group, was listed in Hong Kong and is now Founder Holdings Co., Ltd. (Founder Holdings for short). At the same time, a wholly-owned subsidiary of Founder Holdings was formally established in Beijing. The company, Peking University Founder Electronics Co., Ltd. (referred to as Founder Electronics), also established Peking University Founder Technology Research Institute (referred to as Founder Research Institute) based on the Institute of Computer Technology of Peking University. Founder Electronics and Founder Research Institute have formed a research and development, sales, Service integrated management system.

In May 1998, Founder Group acquired Shanghai Yanzhong Industrial Co., Ltd., a domestic listed company (now Founder Yanzhong Technology Group Co., Ltd., referred to as Founder Technology), and transferred independent brand hardware businesses such as Founder computers and Founder printers from Founder The electronics company was spun off and injected into Founder Technology. Two years later, Founder Holdings Co., Ltd. acquired Rongwen Technology (renamed Founder Digital), a Hong Kong-listed company, and injected part of the system integration business and Internet service business from Founder Electronics into Founder Digital. In April 2002, Founder Malaysia, a subsidiary of Founder Holdings, was listed in Kuala Lumpur. Peking University Founder’s tentacles began to extend to Southeast Asia and even the entire world.

Of course, Peking University Founder’s development has not been smooth sailing. The most important crisis for Peking University Founder occurred around 1998 and 1999. Due to excessive corporate expansion and industrial changes, Founder’s performance dropped sharply. This led to widespread criticism, the forced abortion incident, the Founder personnel crisis, and the subsequent equity turmoil of Founder Technology. These fluctuations once shook the origin and affiliation of Peking University Founder. Fortunately, the Founder Group at that time intended to decisively "Founder originated from Peking University and solidified Peking University's interests." ", and sternly warned the subordinate companies: They are absolutely not allowed to stray from the Founder of Peking University and establish an independent kingdom. Peking University Founder's stability benefits from its strong strength and profound cultural heritage. In addition, its mass base and high corporate cohesion cannot be ignored. These forces often play an important role in Peking University Founder's most critical moments. In 2002, at the "Founder Technology World Exhibition" hosted by Wei Xin, Peking University's Founder Fangzheng made its first large-scale appearance, Founder Technology put the slogan "From Peking University, Scientific and Technological Innovation" in all eye-catching locations. In the view of Peking University Founder, if it cannot deviate from the overall goal, it cannot be considered brilliant.

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Full bloom, the road to diversification

Founder of Peking University after 2002 , increasingly mature. And continue to launch its own new technology products. On August 30, 2005, Peking University Founder Group launched Founder Yinjie Digital Printing System with independent intellectual property rights in the domestic digital printing field in Changsha. Compared with the traditional printing mode, this set of digital printing can achieve a printing speed of about 100 pages per minute, as well as multiple functions such as automatic numbering, automatic folding, and automatic binding. It is very suitable for short editions with a printing volume of less than 1,000 copies. Printing business. Fill the product needs of small printing companies.

When Peking University Founder invested 300 million yuan to control the output of Southwest Synthetic Pharmaceutical Co., Ltd., everyone in the industry was shocked. In fact, this holding action also marked Peking University Founder’s determination and foresight in cross-field development. The southwest region is rich in pharmaceutical resources. Peking University Founder will rely on Southwest Synthesis to gain a foothold in the southwest market and build it into another industrial pillar of Peking University Founder. After entering the pharmaceutical industry, Peking University Founder reorganized the assets of Synthetic Pharmaceutical, ending its history of years of losses. Even in the context of a sharp rise in operating costs that year, it still achieved a profit of more than 6 million yuan. The success of this acquisition also shows that Peking University Founder is not only at home in the IT industry, but can also do well in other industries. The company has formally established the pharmaceutical industry as the secondary industry in its strategic layout.

While pursuing a diversified development path, Peking University Founder has not forgotten its origins. In August this year, another flagship product of Peking University Founder - Founder Feiteng Chuangyi 5.0 was born. Currently, there are more than 90% of Chinese newspapers, tens of thousands of periodicals, magazines, and DM flyers are all produced using Founder Feiteng software. Feiteng Creative 5.0 continues Feiteng's operating habits, is compatible with file formats of Feiteng 3.x and 4.x, and can cover all Feiteng's customers. At the same time, Feiteng Chuangyi is a new generation of products, which is very different from the original Feiteng products. It has been greatly improved in terms of software interface, product performance, especially creative functions. In terms of graphics, images and colors, it has been greatly improved. Major breakthroughs have also been made in application. These functions will make it better oriented to fields such as graphic design and production.

In addition to being suitable for users in newspapers, magazines, books, etc., Feiteng Chuangyi 5.0 can also be expanded to other related industries such as advertising production. It can be said that Founder Feiteng Creative 5.0 is currently the most advanced Chinese typesetting system at home and abroad, and its influence far exceeds any other product in the same series.

Industry experts generally believe that notebook computers will be the most promising IT industry in the next few years. According to IDC data, notebook computers in mainland China will account for 46% of the overall PC market in 2010 and will become more than commercial computers. , the largest PC product for home use. The notebook market has gradually become a "new battlefield" that major IT manufacturers are competing for. The market structure of notebook computers will determine the company's future position in the IT industry. It has been ten years since the birth of the first Founder notebook product. Ten years ago in 1997, Founder Technology launched the first notebook AHA series. As of today, Founder Technology has S, T, A, R With four complete notebook product lines and dozens of distinctive notebook products, it ranks second in the market after Lenovo among Chinese brands, and has won full recognition from domestic consumers. Two years after Lenovo Computer acquired the IBM PC department and took the step of internationalization, when domestic notebooks are currently facing many difficulties and pressures, Peking University Founder put forward the resounding slogan of "Ten years of hard work, with a sword that breaks the sky!" During the ten years of notebook development, Founder has accumulated a lot of experience in management, technology, channels, operations, and resources. As a domestic notebook, Founder Notebook actually has a certain sense of national mission and how to find a new way out for domestic notebooks. Founder of Peking University proposed that in the next three years, Founder Technology will implement the three strategic guidelines of "integrity, practicality, and reasonable price", increase investment in notebook R&D, enrich the R&D team, strengthen cooperation with upstream and downstream manufacturers, and improve overall marketing planning. Strive to achieve comprehensive coverage and best-selling across the high, medium and low-end markets, and build Founder notebooks into the number one domestic brand and a life partner for young people. Founder notebook strives to sell 1 million units in 2009 and firmly occupy the first echelon of notebook computer brands.

Peking University Founder’s Thoughts

There is no doubt that Peking University Founder is a leader in the success of school-enterprise cooperation, and it has also left us with a lot to think about and learn from. In the early development history of IT companies, schools or research institutes played a role that cannot be replaced by other forms of matrix. They not only provided and are providing a steady stream of valuable technology and talent support to enterprises, but also gained support from the state and government. Support, establish corporate brands and expand corporate influence. However, when enterprises grow to a larger scale, it is easy for school-run enterprises to fall into the old trap of the "mother-in-law system". Unclear property rights lead to low decision-making efficiency, overstaffing, bureaucracy, personal positioning, and nepotism. Relationships and office politics are problems that modern corporate systems strive to avoid. What's more terrible is that blurred property rights will directly bring about imbalances in the corporate benefit distribution system, which will then trigger serious imbalances within the company and factional struggles within the company. There is a saying in colleges and universities: if the school-run enterprises are small, they will have to make losses, but if they are big, they will run away. Professor Wang Xuan believes: "In China's national conditions, large institutions (such as the Chinese Academy of Sciences) and universities are irreplaceable forces in the establishment and development of high-tech industries. The practice of school-run industries should be maintained for at least 20 years." Founder of Peking University Although it once fell into a development crisis, it has been able to resolve the crisis time and again because it has always insisted on not deviating from the fundamental thinking of Peking University. Founder people at Peking University understand that Peking University is the inexhaustible source of Founder's start and development, and Founder rarely has a sectarian perspective. , there is no distinction between direct lineage and non-lineage lineage. Peking University’s tradition of inclusiveness has been carried forward within Founder. Peking University's strong academic atmosphere, rigorous scientific style, unconventional spirit of innovation and inclusive tradition have directly affected the development of Founder. It was in the environment of strong scientific and technological strength of universities that Peking University Founder grew into a large diversified group company.

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