Small beauty salon discount activity plan

#planning# Introduction The performance and turnover of a beauty salon is related to the survival and development of the beauty salon. It is also a barometer that reflects the quality of the service management of the beauty salon. Every promotion of the beauty salon is based on attracting customers and The purpose of increasing sales. The following is a small beauty salon discount activity plan organized by None, welcome to read!

Small Beauty Salon Discount Activities Plan Part 1

Plan 1: Beauty for one yuan a day. Customers only need to pay 365 yuan to enjoy beauty care throughout the year, mainly taking advantage of low prices Attract customers, and then earn other profits through sales throughout the year.

Option 2: The annual card is 2,400 yuan, and if you complete it more than 20 times, you will get 1,000 yuan back at the end of the year.

Option three: 5 yuan for a foot massage (one time only) and then promote the annual foot massage card, 1880 yuan for 99 times (reservation required), less than 19 yuan/time, one is to attract customers, and the other is to attract customers. This is not a profitable business.

Plan 4: Annual card for 740 yuan, free products for 380 yuan, 30 foot massages, and 10 oil treatments.

Description: Various schemes similar to the above use low prices to attract customers and then resell them, such as card transfers or project bundling.

Option 5: Can high-end beauty salons use this low-threshold method? Of course, they can. For example, a high-end store’s promotion design is based on a card worth RMB 30,000 to RMB 80,000, adding an admission fee of RMB 1,888. The card is limited to 2 months. You must change the card after 2 months if you are satisfied.

Limited quantity reflects opportunity.

There are many similar plans: such as the "March 8th" promotion slogan that only costs "38" yuan, and the special offer of "38 yuan" for all services in the beauty salon for a week. At 11 o'clock, choose the service of three consecutive projects in the beauty salon for 100 yuan. This year is the 60th anniversary of the founding of the People's Republic of China. We can also organize an event with local units to provide 66 female compatriots with 666 yuan to celebrate the National Day with radiant faces. Anyway, as long as you dare to use your brain, there are many promotional plans.

Small beauty salon preferential activity plan Part 2

1. Stored value cards: Many beauty salons currently use stored value cards for sales. In the absence of new brands, new projects, and new customers, In this case, its promotion policy is: any consumer who pays 10,000 yuan to the beauty salon will get 50% off on care items and 40% off on products. There may be eight thousand, six thousand, etc. The design of this promotion policy has advantages, but it will cause huge losses to the profits of beauty salons;

2. Value-preserving card: consumers deposit 20,000 in advance, and after basic care after 2 years, all 20,000 will be returned in cash , known as the beauty stock;

3. Optional card: By paying 10,000 yuan, consumers can choose all kinds of services they like as many times as they like within a year, not only on projects.

4. Lifetime free card: split the beauty salon project to provide lifelong free services, such as oil pressure lifelong card; basic care lifelong card;

Explanation: In fact, beauty itself is In the nature of financing, the following methods are some of the most prominent. The most common method is in beauty salons.

5. "Consumption stored value" model: The consumption stored value method is in the form of disguised rebates and cashbacks. , which can increase the added value of customers' consumption and retain customers for long-term consumption.

1. Every 1,000 yuan is used as a stored value base, and an account is opened in the bank in the name of the customer;

2. The customer accumulates (term 2 months) or a single consumption reaches For products worth 1,000 yuan, 10 cash will be deposited into the customer's bank account, 10 points will be deposited into the customer's points card, and 2 'family cards' will be given as a gift;

3. The amount of points will be the full amount of the services consumed by the customer in the store. It can be used as cash, and 50 yuan can be used as cash when purchasing products;

4. The amount in the bank cash account is used as the customer’s insurance fund or children’s education fund and is at the customer’s discretion.

Note: Each family card can be used for 2 free cares, and it cannot be used by myself.

Small beauty salon preferential activity plan Part 3

Tearing method:

The policy is roughly as follows:

1. If related to weight loss The project claims to cost 500 yuan to do 100 projects. In fact, from the belly to the arms to the thighs, ten places are done at one time. The whole set is only equivalent to doing it ten times;

2. If Customers can complete transactions on the spot, and there will be as many as five or six kinds of gifts according to different consumers, with increasing amounts, such as minis, small gifts, number of additions, multiple items, lottery tickets, etc.;

3. For example: common promotion policies of beauty salons: annual card: 2,000 yuan, free products of 1,000 yuan, and 10 additional hand cares

Ovarian care 10 times. No matter how much you give later, customers will feel that the wool comes from the sheep and there is no sense of value.

Since it is relatively difficult to open an annual card for a beauty salon, this policy can be transformed and adjusted as follows:

Step 1: A half-year card for a beauty salon is 1,500 yuan, and free products are 1,000 yuan, limited to the day of the event. The card is valid when opening the card;

Step 2: If the customer adds another 500 yuan, they can enjoy the full-year card, which is half the discount of the previous half-year card.

Step 3: If the customer is willing again, hand care is 5 yuan/time, limited to 10 times, and ovarian care is 10 yuan/time, limited to 10 times.

Note: Do not treat it all at once Benefits are given to people; there is also the desire to use women to consume more at one time and become addicted; a small gain is lost.

Dot method:

The policy is roughly as follows:

Free swipe consumption: a sales form commonly used by medium and large beauty salons, that is, beauty salons All items in the hospital are calculated into points, which can be consumed by customers swiping their cards. But there is also a problem, that is, the points are equated with the specific amount. Customers know the single price very well. The general improvement method is:

If the customer deposits 10,000 yuan, he will receive 2,800 points.** *12,800 points, 28 points for bathing, 10 points for scented tea, and 188 points for essential oils. In this way, customers do not know exactly how much they spent each time they make a purchase, and it is easy to consume.

Explanation: Taking advantage of customers' laziness to settle accounts, and giving points for work consumption, there is always time to spend. Unlike discounts, it is very troublesome to form a habit.

Cash method:

The policy is roughly as follows:

1. The beauty salon annual card is 1,380 yuan and comes with a gift box worth 700 yuan;

2. The beauty salon annual card is 2,000 yuan, with a 30% discount and a 700 gift box.

3. The beauty salon annual card is 2,000 yuan. If you do it 10 times, you will get 600 yuan in cash back or travel. Give away 700 gift sets at the same time

Explanation: The three options are actually similar to the profits of the beauty salon, but the third method uses focus sales to attract customers' attention and is easy to achieve.