How to write the introduction of Huawei's paper

In recent years, with the continuous development of social economy and science and technology, people's living standards are also improving, and the popularity of mobile phones is getting higher and higher, which is of great help to people's work, life and study. China's mobile phone industry is also growing at a high speed. China's smartphone market has surpassed the United States and become the largest smartphone sales market. The domestic mobile phone market is also in an increasingly fierce competitive environment. Due to their own problems such as brand awareness, marketing ability, core technology, quality and after-sales service, the competitive advantage of domestic mobile phone manufacturers is weakening, and their market share is also declining year by year. How can domestic mobile phone enterprises first seize the opportunity, successfully get rid of the predicament, enhance their core competitiveness, formulate marketing strategies that are more in line with the competitive environment, form lasting competitive advantages, and gain a foothold in the world market? In this case, this paper studies and analyzes Huawei's marketing strategy and tactics in the early stage of entering the mobile phone market, and analyzes the macro-environment and development status of the mobile phone industry in China. Furthermore, according to the analysis of Huawei's own conditions, the strengths, weaknesses, opportunities and challenges of Huawei's mobile phone business in China are analyzed. This paper puts forward that Huawei's mobile phones should first adopt a centralized strategy to enter the large and medium-sized cities, and to meet the needs of consumers at all levels, they should first be specialized, and then adopt appropriate strategies to occupy other consumer markets after gaining advantages. Finally, the article further optimizes Huawei's sales strategy by combining marketing theory, strategic management theory, management economics and other theories, hoping to keep Huawei developing well in the fierce competition environment, and also hoping to give some reference and enlightenment to other domestic mobile phone brands in terms of development strategies and strategies.