What is the design of the poster? Several composition methods of posters

What is a poster? Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games.

Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.

Extended data:

Features of the poster:

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

-Posters

How to do poster poster practice 1 brief introduction? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. 2. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. 3. According to the layout requirements, typeset the text first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. 4. After text typesetting, it is necessary to typeset pictures. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. 5. After making the background, text and pictures, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. Several composition methods of posters usually need to simply determine the composition of the whole layout before the poster is printed, which is also convenient for later design and printing, and is also conducive to the aesthetics and practicality of the poster. Here are some common composition patterns, let's take a look. 1, the composition is stable. The theme and logo of the picture are in the middle and upper part of the picture, and the lower part is the auxiliary explanation copy. Logo, theme and auxiliary explanation copy all have their own regional division. 2. Elliptical composition. The theme, logo and auxiliary description form a relatively complete ellipse, and the text and graphics are more concentrated inward, making the composition picture more complete. 3. Rectangular composition. It refers to the theme, logo and auxiliary instructions that form a relatively complete rectangle. The words and graphics are more restrained and concentrated, which makes the composition picture complete and neat. 4. Semicircular composition. Refers to the semi-circular composition of the auxiliary explanation copy in the semi-circular pattern area opposite to the theme and logo. 5, logo, copywriting, left and right fractal composition. This means that signboards and copywriting are separate and clearly distinguished. 6. oblique shape. Powerful dynamic composition. The theme, logo and auxiliary explanation copy are drawn obliquely by region, and the composition is aligned outward. 7. Triangle composition. Triangular composition refers to the outward alignment composition of a relatively complete triangle composed of theme, logo and auxiliary explanation copy. 8. Shaft shape. There are two types, central axis shape and asymmetric axis shape. (1) axis shape. A central axis is set in the center of the screen, and the theme, logo and auxiliary description of the poster are arranged in the center based on the central axis. (2) Asymmetric linearity. The theme, logo and auxiliary description of the poster are arranged on one side of an actual or photo vertical line. It is customary to arrange the theme, logo and auxiliary description on the right side of the axis, all of which are aligned on the left, and vice versa. 9. Arrange the composition in counterpoint. What is the concept of counterpoint? Generally speaking, there is a certain positive correlation between two graphs in the same space. Is to strengthen the connection between different graphics in the picture, so as to unify them. The use of counterpoint can make the picture more active and enhance the sense of form. Alignment Distracted line alignment, sideline alignment and digital alignment, in which sideline alignment is divided into unilateral alignment, bilateral alignment and staggered alignment; Digital alignment is divided into single-sided digital alignment and double-sided digital alignment. (1) Edge alignment. In the same composition, the unilateral or bilateral lines of elements are aligned. Unilateral counterpoint method. The same side or different sides of the constituent elements are paired. ...