Joke Collection Website - Bulletin headlines - Why is the first letter of the English font of logo generally capitalized?

Why is the first letter of the English font of logo generally capitalized?

This is not necessarily true. Look at the occupation and the overall effect, mainly beautification and post-publicity.

Most of them are names, and names must be capitalized.

Like Adidas, the first letter is lowercase, Adidas.

Nike's initials are capitalized, Nike.