How to write a press release to send a banner?

1. A general press release should pay attention to clearly explaining the six elements of the news: time (when), place (where), person (who), cause of the matter (why), development (what) ), and the result (how) - both 6W, this is the most basic.

2. Press releases should try to use some objective words, and use less adjectives, adverbs and other words that reflect the reporter’s personal feelings, because news is an objective thing, and we just act as the eyes of the audience. What we see is conveyed to them objectively.

3. The "inverted pyramid" structure is generally used, which means putting the most important things at the front. People can read your first sentence and know what your press release is about. If they still want to know more information, they will read below. For example, if you want to write a conference news, the first sentence.

What should be written is "such and such meeting was held in such and such place". This is enough. There is no need to say other things, such as how many people participated, how many men and women were there, etc. , because everyone pays attention to this meeting first, and other things can be placed later in order of importance. (Of course, this is just a general situation, and sometimes it can be changed!)

4. Pay attention to carefully checking the press release after writing it, and there should be no typos, wrong sentences, etc.

Precautions for press releases

The "owner" of the entire article of the news subject is also the core target of publicity. When writing a good news article, clearly describing the subject of the news is the most important thing. Secondly, you need to find the right materials for content enrichment. It’s hard to make a meal without rice. If there is no content, the article is bound to be unable to become three-dimensional and thought-provoking.

Therefore, we need to pay attention to the general direction of the industry and understand the characteristics of the products, consumer needs and market trends. Incorporate these as materials into the article. It is organically integrated and closely related to the promotional theme. Then highlight the advantages and characteristics of the publicity object.

Professional news writing can quickly enhance the brand image and deliver corporate information to target consumers in a timely manner. Thereby increasing the economic benefits of the enterprise and promoting the growth and development of the enterprise. Some large enterprises will have their own marketing departments, which can make well-planned marketing plans for the strategic development of the enterprise, and can even write good press releases and contact good media channels to complete a series of marketing publicity.

But for small and medium-sized enterprises, these tedious tasks do not have a professional team to perform and complete them. In response to the practical needs of these small and medium-sized enterprise users, Lianbo Express provides one-stop enterprise marketing and promotion services including soft article writing, media cooperation, and news release. Save a lot of manpower and financial resources for enterprises. One-to-one consultants will provide professional communication suggestions for enterprises and tailor corresponding channel communication plans.