BMW announced the product planning of a new generation of cars for the first time in its annual financial report held in 2023.

On March 15, BMW Group held its 2023 financial report conference online. Looking back on 2022, BMW Group delivered more than 215,000 pure electric vehicles in the global market, more than doubling year-on-year. In 2023, pure electric vehicles will remain one of the main sources of sales growth of BMW Group, and it is expected to achieve double-digit growth.

Zipser, Chairman of BMW Group

Qi Puce, Chairman of BMW Group, said at the annual financial report meeting in 2023: "The proven strength, innovative technology for the future and a new generation of vehicles put into production in 2025 will lay the foundation for our continued success. The powerful product array with advanced technology and excellent business operation management enables BMW Group to achieve its current goals. At the same time, we also focus on the future development and open a new era of electric travel through a new generation of models. "

In 2025, a new generation of vehicles will be put into production. At this annual meeting, BMW announced the product planning of a new generation of vehicles for the first time. In the future, new models will be mass-produced in the second half of 2025, and at least six models will be put into production in the next 24 months. In the new generation of vehicles, BMW will apply the newly developed electronic and electrical architecture, new efficient electric drive and battery system and new cycle sustainability standards, which will play a key role in the full electrification of BMW Group and set a new benchmark for BMW in the three strategic directions of "electrification, digitalization and cycle sustainability".

According to the plan, BMW Group will start to produce a new generation of vehicles in the second half of 2025, and at least six new generation models will be mass-produced in the next 24 months, including a sport utility vehicle (SAV) and a pure electric vehicle in the market segment where BMW 3 Series is located. This means that the starting lineup of the new generation models will focus on the core market segment of the BMW brand. Qi Puce, Chairman of BMW Group, said at the annual financial report meeting: "The proven strength, innovative technology for the future and a new generation of cars put into production in 2025 will lay the foundation for our continued success."

The upcoming new generation of models marks the third stage of BMW's electrification process, and the new generation of models will become the backbone of BMW's electrification at full speed. Based on the current market situation in various countries and the development of global supply chain, BMW Group predicts that by 2030, pure electric vehicles will account for more than 50% of the Group's global annual delivery, and it is estimated that the global market will deliver more than 6.5438 million pure electric vehicles.

The new generation of cars has three characteristics. The new generation of vehicles will be built based on pure electric exclusive architecture and brand-new design language, with three characteristics, including newly developed electronic and electrical architecture, brand-new user interface and human-computer interaction concept; Newly developed electric drive and battery system with high performance and significantly improved efficiency; The cycle sustainability level of the whole product life cycle has reached a new height.

In terms of battery and electric drive technology, BMW's sixth-generation eDrive electric drive system and a new generation of lithium-ion batteries will be adopted in the new generation of vehicles, which will reduce the overall cost by 50% while increasing the energy density by more than 20%, the cruising range by 30% and the charging speed by 30%. To this end, BMW signed a battery contract with Contemporary Ampere Technology Co., Ltd., Yiwei Lithium Energy and Yuan Jing Electric Power last year, which exceeded10 billion euros. In addition, at the German International Automobile and Intelligent Travel Expo in the second half of this year, BMW Group will announce more details and plans for a new generation of vehicles.

In terms of digital experience, BMW demonstrated the vision of human-computer interaction of a new generation of models through the previously released BMW i Vision Dee. BMW believes that the future car should be the ultimate digital partner of human beings, not just "smart phones on wheels".

In terms of recycling sustainability, BMW demonstrated the company's imagination and thinking on how to achieve recycling sustainability in future cars through BMW i Vision Circular. For example, through the concept of recycling design, 65,438+000% of recycled materials and 65,438+000% of all vehicle materials can be recycled. At present, the recycled materials used by BMW Group in manufacturing vehicles are about 30%, and this proportion will be increased to 50% through the principle of "giving priority to the use of recycled materials".

IFACTORY's production strategy continues to advance. The new generation of vehicles will be put into production in Debrecen, Hungary, with a total investment of more than 2 billion euros. The factory is specially built for the production of a new generation of cars, following the concept of "lean, green and digital" in the production strategy of BMW factory. The production strategy of BMW iFACTORY is BMW's overall plan for future automobile production.

In China market, a large-scale upgrading project of BMW Brilliance production base (Lida factory) with a total investment of 654.38+0.5 billion yuan planned by BMW has been put into production. The factory has a very high output elasticity and an electrification-oriented production system with a maximum production capacity of 654.38+000% electric vehicles. At present, the pure electric BMW i3 model has been produced in Lida factory.

In addition, in June last year, 5438+065438+ 10, BMW also announced that the Shenyang production base would expand the production of power batteries on a large scale. The project is invested by BMW Brilliance with a total investment of about10 billion yuan. Not only the Debrecen factory, Lida factory and Shenyang factory, but also BMW has promoted transformation and upgrading in more than 30 factories around the world according to the production strategy of BMW iFACTORY to support the rapid development of electric vehicle business.

In 2030, BMW will deliver more than 654.38+million pure electric vehicles. In terms of products, BMW will release three innovative pure electric vehicles: BMW i5, BMW iX2 and BMW i5 station wagon. Together with the existing pure electric vehicles, BMW pure electric products will cover almost all major market segments. It is estimated that by 2026, the annual sales of pure electric vehicles will account for one-third of the Group's global sales. By 2030, more than 50% of the Group's global annual sales will be pure electric vehicles, and the cumulative delivery of the Group's pure electric vehicles is expected to exceed 654.38+million.

Not only the BMW brand, but also the MINI, Rolls Royce and BMW Motorrad urban travel series under the BMW Group are accelerating electrification. In the next 10 year, MINI and rolls-royce will become pure electric brands. Last autumn, the MINI Concept Aceman pure electric crossover concept car made its debut in Asia in Shanghai, and it predicted the appearance of the next generation MINI pure electric vehicle with a brand-new MINI design language.

For the Rolls-Royce brand, its first pure electric car, the Rolls-Royce Spectre, will be delivered this year. By 2030, all Rolls-Royce models will become pure electric vehicles. Last year, BMW Motorrad launched BMW CE 04 pure electric motorcycle in China, and BMW CE 02 suitable for urban youth will be launched in the future. By 2030, the urban travel series in six BMW Motorrad cars will be fully electrified.

Dr. Peter, the head of finance of BMW Group, said: "The BMW Group has maintained its profitability while making the largest transformation in history. Our competitive products, especially electric cars and large luxury cars, make all this possible. Good cash flow can well support our R&D and innovation. The BMW Group will continue to move towards a sustainable future. "

This article comes from Che Zhilian, the author of Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.