Analysis on How Agricultural Bank of China Do a Good Job in Corporate Culture Construction

Analysis on how to do a good job in corporate culture construction of Agricultural Bank of China

Corporate culture, a familiar word, is increasingly accepted by all of us, ranging from unified corporate image publicity to the uniformity of employees' images and the establishment of business philosophy, and corporate culture is increasingly infiltrating into our daily work. As a special enterprise dealing in currency, the financial industry is closely related to the overall economic development of the country and people's daily life, and its safety and efficiency have also attracted worldwide attention. In recent years, our country has stepped up the reform of banks, and several state-owned commercial banks have completed the share reform one after another, and the financial competition is becoming increasingly fierce. As one of the four state-owned commercial banks, Agricultural Bank of China will face unprecedented opportunities and challenges. In order to achieve long-term and effective development and promote the development of ABC's own work by relying on compliance and steady operation in financial competition, the author believes that strengthening corporate culture and building a good corporate image are important means for ABC to participate in orderly competition, effectively develop business operations and achieve long-term and steady development.

1. Fully understand the significance of developing corporate culture

In today's knowledge-based economy, excellent corporate culture is the eternal and regenerative seed of enterprises in the market. Any well-known enterprise with prosperous parents in the world is supported by profound cultural background and has excellent corporate culture. Our practice also proves that the role of culture is very important to run modern commercial banks well.

(a) to cope with the increasingly fierce competition in the same industry needs corporate culture. Nowadays, the competition among banks has been extended and evolved, not only for products and services, but also for culture. The differences between products and services provided by banks in terms of technical support and marketing methods are narrowing day by day, and customers pay more attention to the recognition of corporate culture and its derived corporate image. A bank's products and services are easy to be imitated, but its culture is difficult to be cloned. Corporate culture is becoming a brand-new means of competition, which can be summed up in one sentence as "culture will win or lose". We must discard the traditional cultural lag formed under the old system, forge a healthy, advanced, positive and excellent culture, adapt to the external economic environment, match the culture of key customers, and compete with the culture of competitors, so as to gain a firm foothold in the fierce market competition, maintain a strong development momentum and achieve a lasting foundation.

(2) improving the cohesion of the workforce requires corporate culture. Under the current situation, employees' thoughts are extremely active, different value orientations collide with each other, and old and new ideas collide fiercely. We have encountered many new contradictions, new problems and new challenges in rallying the team and improving morale. Only by strengthening the construction of corporate culture, applying the power of culture to all aspects of the enterprise, and promoting the concept change, ideological identity and harmonious unity of various groups within the enterprise can the self-pursuit of employees be closely linked with the rise and fall of the Agricultural Bank, thus generating strong cohesion and centripetal force. At the same time, strengthening the construction of corporate culture, using advanced human resource management theory, promoting the reform of employment system, salary system and education and training system, pricing the right posts with the right income, putting the right people in the right position, and activating human resources to the maximum extent can not only avoid the waste of human resources, but also establish a mechanism to attract talents, which can not only promote the improvement of the overall quality of the staff, but also cultivate a group of leading figures.

(c) to enhance the image of agricultural bank needs corporate culture. Corporate image is the external expression of corporate culture. To some extent, image is status, image is popularity and image is competitiveness, which directly affects customers' first impression and willingness to cooperate. Through the construction of corporate culture, with the help of standardized corporate culture operation mode, overall planning and unified standards, strengthen the construction of visual image, change the current situation of non-uniform style and unclear characteristics of business outlets, and give customers a strong visual impact. At the same time, through the construction of corporate culture, we should strengthen quality and civilized service, standardize service behavior, optimize service process, improve service mode, improve service quality and level, make the service brand of Agricultural Bank famous, enhance the public's sense of identity and trust in Agricultural Bank, and establish a good image of modern commercial banks.

second, comprehensively grasp the core connotation of corporate culture construction

corporate culture construction must be enriched and improved under the overall framework of the head office and combined with local actual conditions. Based on this understanding, Huanggang Branch should proceed from the strategic height of accelerating effective development, closely combine the local conditions of the Bank, seriously study and learn from the outstanding achievements of corporate culture at home and abroad, comprehensively integrate our spiritual culture, institutional culture and behavioral culture, form a corporate culture system with corporate philosophy system, corporate identity system and corporate behavior standard system as the main contents, and seriously organize its implementation.

(a) we should take the concept construction as the soul of corporate culture construction, and gradually form unified values. Whether at this stage or after listing, our mission is to provide quality services to customers, provide development opportunities for employees and create value for society. Our task is to improve the core competitiveness of the Agricultural Bank of China and maintain the first place in the competition of the same industry. Our goal is to completely reverse the situation of underdevelopment and weak management and build a stage for every employee to improve their own value. Our values are the concept of "prudence, standardization and steadiness" advocated by the Party Committee of Huanggang Branch. In fact, this concept completes a complete description of the values of Huanggang Agricultural Bank from the macro, micro and human perspectives: "prudence" expresses the understanding of development, the attitude towards development, and the choice of development paths and means; "Norm" is the general requirement for work, and it is the regulation of procedures, processes and details; "Steady" expresses the work style, work style and habit preference of employees of Huanggang Agricultural Bank. It can be said that the sublimation of "prudence, standardization and steadiness" from general concept to enterprise values marks another leap in our understanding of how to run Huanggang Agricultural Bank well after working practice.

(2) we should regard image building as the key to corporate culture building and shape the brand image of ABC. In 2xx, Agricultural Bank of China launched the ci system of Agricultural Bank of China for the first time. At the beginning of this year, it improved the brand-new image positioning of "Being a big bank and growing with you", and integrated the product brands with "four golds" products such as Golden Key, Golden Road, Golden Suika and Golden E Shun as the core. This new ci positioning means that China Agricultural Bank will provide perfect and excellent services for the society and customers with a sense of historical responsibility and mission to achieve great achievements and benefit the people, and fully support the social and economic development. By strengthening the construction of corporate culture, we should vigorously spread and popularize the new ci system of Agricultural Bank of China, enhance the recognition of employees and the public on the image positioning of "be big and broad, grow with you", improve the social awareness of the "four gold" product brand, shape the distinctive brand and visual culture of Agricultural Bank of China in the city, and transform this culture into a strong core competitiveness. At present, in the construction of brand image, it is necessary to completely put an end to the "three chaos", that is, scribbling, hanging and misplacing, and achieve the "three unification", that is, the unification of the lintel logo, the unification of the external propaganda slogan and the unification of outdoor advertising graphics and texts, and it is strictly forbidden to tamper with them at will.

(3) we should take the code of conduct as the foundation of corporate culture construction and improve the management level. First of all, we must firmly establish the "four business concepts": that is, the business philosophy of running a commercial bank wholeheartedly, always correct the business thinking, and focus on running Huanggang Agricultural Bank's own affairs; The business philosophy of effective development is to achieve the unity of scale, speed, quality and benefit, total growth and optimal configuration of structure, business development and risk control, and current development and sustainable development; The business philosophy of compliance with laws and regulations, only by operating in accordance with laws and regulations, can we avoid risks to the maximum extent, achieve effective development, and maintain an evergreen foundation; Transcendence and innovation business philosophy, only by constantly carrying out scientific and technological innovation, product innovation, service innovation, management innovation and mechanism innovation can we always grasp the initiative of competition and always seize the commanding heights of competition. Secondly, it is necessary to firmly establish the "four management concepts": that is, the concept of a first-class legal person, and the whole bank must "obey the upper level and implement it, and manage and serve the lower level", maintain absolute consistency with the superior bank, earnestly strengthen the construction of execution, and order the bank to ban it, forming a "chess game" of the whole bank; The idea that interests are subject to risk control and development is subject to rules, and between interests and risk control, risk control should always be put in the first place; Between development and rule restriction, we should always put rule restriction in the first place; The concept of consciously accepting supervision, the legal supervision of the People's Bank of China, the Banking Supervision Department and the internal and external audit supervision departments is an important guarantee resource for us, and everyone must consciously accept supervision; The concept of refined management, all our management activities must be meticulous and meticulous, and all management links must be controlled step by step, tight and seamless. Only by truly paying attention to details can we bring about perfection and perfection of the results.

(D) People-oriented management should be taken as the core of corporate culture construction, and the efficiency of human resources should be maximized. People-oriented is the core of enterprise culture construction. Insist on people-oriented, and gradually create an employee-centered enterprise management model internally, regard promoting the growth of employees and ABC as the highest goal of the enterprise, devote themselves to respecting people, cultivating people, caring for people and achieving people, and create an excellent staff with ideals, pursuits, quality and ability to grow with employees; Externally, it is necessary to coordinate the relationship between all "people" related to ABC, including customers, competitors, partners and external regulatory authorities, and start from humanization to open up markets, serve markets and innovate markets, so as to create value for society to the maximum extent and make progress with society. Through the implementation of people-oriented management thought, the harmonious development of ABC and its employees, customers and society can be achieved.